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🏆 Expert-Vetted on Upwork (top 1% of freelancers) 📊 $30M+ managed across Meta + Google ⏱️ 15+ years running paid acquisition 🌏 160+ brands scaled across e-commerce and services businesses ⭐ Consistent 5-star reviews and repeat clients 🏷️ BRANDS I'VE WORKED WITH Coca-Cola • Ben & Jerry's • Cotton On • Frank Green • Australia Post • Spotlight • Mitch Dowd • Autobarn • Mount Franklin • Barista Bros • Foodworks • Armstrong Flooring Plus a long list of e-commerce, lead gen, and service brands across fashion, beauty, wellness, lifestyle, home, food & beverage, and professional services. Hi, I'm Erwane. 👋 I'm an expert digital strategist and ecomm growth specialist. I've spent 15+ years running Meta and Google Ads for brands of all sizes, from small startups to household names. Whether you're just getting started, scaling up, or trying to fix an underperforming account, I can help. I focus on three things: clear strategy, strong creative, and consistent communication. No fluff, no jargon, no over-promising. 💰 PROVEN RESULTS ✅ $360K revenue on $2K ad spend → ROI x 559 ✅ $36K revenue on $600 ad spend → ROI x 60 ✅ $3.3M revenue on $76K ad spend → ROI x 46 RECENT RESULTS 🔹 Warwick Jones (women's fashion + email) → +59% revenue growth | +19% profit growth 🔹 Get Frocked (fashion e-comm) → +56% revenue growth | +111% ROAS increase 🔹 Kinnon (fashion) → +559% ROI | $300K revenue on $600 test budget 🔹 Spoonie Society (women's apparel) → 7.5+ ROAS in 30 days | +381% purchase growth 🔹 Mocka (lifestyle Shopify) → Scaled to $3.5M+ revenue | 15–30x ROAS | +1,700% revenue growth (12 months) 🔹 B2C lead gen client → 1,000+ qualified leads at $2.02 CPL | +137% revenue lift in 4 months 📌 WHAT I DO 🎯 Meta Ads Management For brands who want paid social that actually grows the business, not just looks good on a dashboard. ✔️ New customer acquisition campaigns ✔️ Creative testing and ad copy that converts ✔️ Hook and angle development ✔️ UGC and performance creative direction ✔️ Account structure built to scale ✔️ Honest reporting on what's actually working ✔️ Pixel, conversion tracking, CAPI setup 🔍 Google Ads Management For brands missing out on customers actively searching for them. ✔️ Account structure and keyword strategy ✔️ Performance Max with proper guardrails ✔️ Shopping feed optimisation ✔️ Retargeting and scaling ✔️ Monthly reviews with clear next stepss 🛍️ Ecommerce Growth Strategy For founders who feel stuck at a revenue ceiling and need a clear path to scale. ✔️ Profit and contribution margin analysis ✔️ New customer CAC vs blended CAC breakdown ✔️ AOV and LTV growth levers ✔️ Product-level profitability mapping ✔️ Repeat purchase and retention review ✔️ Attribution and reporting setup post iOS ✔️ 90 day growth roadmap with prioritised actions 📌 Account Audits (one-time) Full performance and structure review Written recommendations and action plan 60-90 min strategy call 📌 Ongoing Management (retainer) Full-funnel strategy and execution Creative direction Reporting and regular reviews 💵 INVESTMENT A starting point so you know what to expect. Final pricing depends on scope and complexity, confirmed after a quick intro call. 🛍️ Ecommerce Growth Strategy from $1,990 USD 🎯 Meta Ads Management from $1,500 USD per month 🔍 Google Ads Management from $1,000 USD per month Available for: audits, one-off projects, retainers, and ongoing partnerships. ✅ WHY CLIENTS WORK WITH ME I'm not a junior running templates. I'm a senior operator who's seen what works across hundreds of accounts from $1K/month test budgets to seven-figure annual spends. I bring strategic thinking, hands-on execution, and clear communication. Whether you need someone to build from scratch, fix what's broken, or scale what's working, I can help. LANGUAGES Native English and French. Available for brands across AU, US, UK, and EU markets. LET'S TALK If you're looking for a paid ads specialist who can think strategically and execute, send me a message. Happy to jump on a quick call to talk through your goals and see if we're a fit.

Hey, I’m Gabriela - a Top Rated Plus & Expert-Vetted Market Intelligence Consultant with 370+ completed projects and 3,000+ hours on Upwork, having worked with 250+ clients ranging from high-growth startups to Fortune 500 companies like Unilever, Nestlé, GSK, and Snap Inc., delivering investor-grade research and strategic insight that drives real business decisions. ⭐️ ⭐️ ⭐️ I specialize in feasibility studies, market intelligence, competitive analysis, and TAM/SAM/SOM modeling — turning complex data into clear, decision-ready strategy. My work supports M&A evaluations, market entry, growth strategy, and board-level reporting across the US, EU, and MENA. 🏆 Clients work with me because I go beyond data. I challenge assumptions, validate models, and translate research into commercial direction. 🏆 🏆 Core Areas of Expertise (and beyond): ⭐️ Market & Industry Intelligence ⭐️ Feasibility Studies & Commercial Validation ⭐️ Competitive & M&A Research ⭐️ TAM / SAM / SOM Modeling ⭐️ Growth & Market Entry Strategy ⭐️ Investor & Board-Ready Reporting ⭐️⭐️⭐️ and much more customized research & analysis needs I take pride in being reliable, analytical, and easy to work with. If you need sharp insights tailored to your goals, I’d love to hear more about your project.

I am the guy you need, if you want to know your competitor's winning strategy, revenue, ads spend, web traffic, marketing strategy, fund raised, pricing strategy or if you want to understand the market trends and consumer demand! With 7 years of experience in market and competitor research, business consulting, and my detective-level research skills, I’ll help you stay two steps ahead of your competitors. 🏆Worked at McKinsey & Wipro, specializing in market research and business strategy. 📝 My Expertise - Market Research - Secondary Research - Competitive Analysis - Consumer Behavior Studies - TAM/SAM - Data Analysis - Pricing Strategy - Customer Research - AI Market Research - Excel Dashboard - PPT Design - Marketing Strategy - Market researcher - Go-to-market Strategy - Startup Idea Validation - Lead Generation - Market Analysis - Web Traffic Analysis - Ads Spends of Competitors - Case study for website - Expertise in SWOT, PESTLE, and BCG Matrix 🔧 Paid Tools I have - Statista (Market data) - Social Peta (Marketing Material Analysis) - Ad Spy (Marketing Analytics) - similarweb Pro (Marketing data) - Vivvix (Marketing spends) - Pathmatics (Marketing spends) - Apollo and SalesQL (Lead generation) - Claude and ChatGPT Let's connect!! Thanks!! Aditya Das, Market Research Expert and Cat 😺 Lover

🚀 Marketing & Brand Strategy Expert | Fractional CMO | Top 1% Upwork Freelancer 🌟 Top 1% Expert-Vetted Freelancer | PhD in Marketing, Analytics & Strategy | 100% Success Rate🌟 Specialist in healthcare, B2B & premium DTC 💡 About Me:Fractional CMO and senior marketing strategist with 25+ years of experience and a PhD in Marketing, specializing in analytics, statistics, consumer behavior, brand strategy, go-to-market planning, and Marketing Mix Modeling (MMM). I help companies make smarter marketing decisions through Marketing Mix Modeling (MMM), rigorous analytics, and senior-level fractional CMO leadership — combining executive strategy with the kind of data discipline most marketing consultants cannot offer. My work combines executive-level strategy with rigorous analysis. I do not just recommend tactics. I help clients determine what is working, what is not, where the next dollar should go, and how to build a more scalable and accountable marketing system. 📊 My strengths include marketing strategy, brand positioning, market research, customer insight, conversion analysis, go-to-market planning, and Marketing Mix Modeling (MMM). I am especially strong when a company has meaningful potential but needs clearer direction, stronger prioritization, tighter execution, or more analytical decision-making. Over the course of 25+ years, I have worked across healthcare, B2B, premium DTC, and complex growth environments where messaging, performance, customer insight, and budget allocation all need to work together. Clients bring me in when they need senior-level strategic thinking backed by real data, not guesswork. What I Help Clients Do 🚀 Fractional CMO Leadership Strategic direction, growth planning, team oversight, channel prioritization, and executive-level decision support 📈 Marketing Strategy & Go-to-Market Planning Growth strategy, launch planning, audience targeting, competitive positioning, and full-funnel planning 🧠 Brand Positioning & Messaging Clearer differentiation, stronger messaging, sharper offers, and more effective brand architecture 📊 Analytics, MMM & Marketing Efficiency Marketing Mix Modeling, media mix attribution, KPI development, budget allocation, forecasting, performance analysis, and decision support 🔍 Market Research & Customer Insight Segmentation, customer interviews, competitive analysis, survey design, and insight development 💰 Paid Media Oversight & Funnel Improvement Channel strategy, conversion analysis, ad performance review, and identifying where spend is being wasted Selected Accomplishments 🏆 Analytics & Performance Built MMM frameworks that reduced ad spend by 35% while maintaining or improving revenue performance Improved ROI by 96%+ through tighter funnel analysis, better conversion tracking, and stronger message-market fit Lowered cost-per-sale by 10x and reduced spend-per-unit by 300% through performance-based campaign restructuring Managed high-7-figure ad budgets across Google, Meta, Amazon, and LinkedIn with measurable efficiency gains Built MMM and predictive forecasting models to optimize budget allocation and eliminate wasted spend across multi-channel programs 🏆 Strategy & Positioning Developed brand positioning and messaging strategies that improved conversion, clarity, and differentiation Led go-to-market planning and rebranding for businesses at inflection points, resulting in measurable gains in engagement and acquisition efficiency Built audience segmentation models that reduced CPA and improved targeting precision across paid channels Designed competitive positioning frameworks that sharpened market entry and accelerated growth 🏆 Executive-Level Marketing Leadership Served as a strategic marketing leader for healthcare, B2B, & premium consumer brands Helped founders and leadership teams prioritize the right channels, investments, and growth opportunities Brought analytical rigor to decisions that were previously based on assumptions or fragmented reporting Why Clients Hire Me 🔥 25+ years of marketing experience across strategy, analytics, positioning, and growth 🔥 PhD-level expertise in marketing, statistics, and consumer behavior 🔥 Senior-level fractional CMO leadership, not just tactical execution 🔥 Deep specialization in MMM, media mix attribution, and data-driven budget optimization 🔥 Strong ability to connect brand, performance, analytics, and customer insight into one clear growth plan Tools & Platforms: GA4 · Google Ads · Meta Ads · LinkedIn Ads · Amazon Seller Central · Tableau · Looker · SPSS · HubSpot · Salesforce · Mailchimp · MMM Good Fit: Healthcare, B2B, premium DTC, funded startups, and established companies that want senior-level strategic marketing leadership with real analytical depth. Not a Fit: Paid survey projects, unfunded startups, or speculative industries. 📩 Need a fractional CMO with 25+ years of experience, a PhD in Marketing, and deep strength in MMM, attribution, analytics, & positioning? Let's talk.

I am an MBA-trained (Kelley School of Business, Indiana University) strategist with 10+ years of experience, offering premium consulting services at an introductory rate to build my Upwork profile. ​While I typically consult for large enterprises and pharmaceutical firms, I am opening my schedule to help startups, small businesses, and solopreneurs get organized and execute their plans. You get the same level of rigor I provide to Fortune 500 clients, but for a fraction of the cost as I establish my reputation here. ​How I can help you: - ​Business Planning: Drafting solid business plans, pitch decks, and roadmaps. - ​Market Research: Competitor analysis, SWOT analysis, and industry trends (recent work: SWOT for a local food truck launch). - ​Financial Strategy: Modeling, pricing strategy, and budget forecasting. ​- Ad-Hoc Strategy: Acting as a sounding board or "Chief of Staff" to help you solve operational bottlenecks. ​I am US-based (Eastern Time), responsive, and ready to hit the ground running. If you are ready to professionalize your strategy or prepare for a fundraise, click 'Invite to Job' to schedule a brief introduction.

Your resume is not getting responses. Your LinkedIn profile feels invisible. You apply to jobs, yet recruiters pass by without a second look. It’s not always your experience that’s the problem, it’s how your story is written, positioned, and optimized. I step in where most professionals feel stuck. As an Executive & Professional CV Resume Writer, I transform underperforming resumes into compelling, results-driven career documents that speak directly to hiring managers and Applicant Tracking Systems. I understand how frustrating it is when a strong background is buried under poor formatting, weak content writing, or lack of keyword optimization. That’s why I combine SEO writing, resume writing, and LinkedIn development to ensure your profile is not just seen, but shortlisted. Every resume I create is tailored with precision, blending resume development, resume design, and strategic storytelling. I align your experience with industry expectations across Tech & IT, Ecommerce, Manufacturing & Construction, Business Services, and B2C or B2B marketing roles. Whether you're targeting executive positions or transitioning careers, I position your value clearly so recruiters immediately understand your impact. Your LinkedIn shouldn’t just exist, it should attract. I optimize LinkedIn profiles with the right keywords, compelling summaries, and a structure that supports LinkedIn recruiting and candidate sourcing visibility. Combined with a persuasive cover letter, your entire application becomes a cohesive personal brand that communicates confidence and authority. Beyond writing, I bring career coaching into the process. From interview preparation to job search strategy, mock interviews, and career vision definition, I guide you through the real challenges of today’s hiring market. Many clients struggle with resume screening systems, unclear career direction, or ineffective applications, I solve that by aligning your documents with hiring strategy and recruiter expectations. With a strong background in content writing, graphic design using Adobe Photoshop and Microsoft Word, and deep experience in recruiting, reverse recruiting, and hiring strategy, I don’t just write resumes, I build career assets that convert. If you’re ready to stop being overlooked and start getting interviews, let’s create a resume and LinkedIn presence that works as hard as you do. KEYWORDS TO SEARCH FOR ME: Executive Resume Writer, Professional Resume Writer, CV Writing, CV Resume Writer, Resume Writing Services, Resume Development, Resume Design, ATS Resume, ATS Optimization, Keyword Optimized Resume, LinkedIn Profile Optimization, LinkedIn Development, LinkedIn Writer, LinkedIn SEO, Cover Letter Writing, Cover Letter Writer, Career Coaching, Interview Preparation, Job Search Strategy, Mock Interview, Career Coaching Services, Executive Coaching, Business Coaching Resume Editing, Resume Rewrite, Resume Upgrade, Resume Optimization, Resume Formatting, Resume Screening, Hiring Strategy, Recruiting, LinkedIn Recruiting, Candidate Sourcing, Reverse Recruiting, Talent Acquisition, Talent Development, Recruitment Strategy, HR Consulting, Resume for Jobs, Resume for Tech Jobs, Resume for IT Jobs, Resume for Marketing Jobs, Resume for Engineering, Resume for Healthcare, Resume for Finance, Resume for Executives Resume for Managers, Resume for Entry Level, Resume for Career Change, Resume for Promotion, Resume Writing Expert, Professional CV Design, Creative Resume Design, Modern Resume, Clean Resume, ATS Friendly Resume, High Converting Resume, Job Winning Resume, Resume Keywords, Resume SEO, Personal Branding, Personal Branding LinkedIn, Content Writing, SEO Writing, Blog Writing, Business Writing, Professional Writing, English Writing, Editing and Proofreading, Resume Proofreading, Resume Critique, Resume Analysis, Career Documents Job Application Support, Employment Documents, Professional Summary Writing, Work Experience Writing, Achievement Based Resume, Results Driven Resume, Resume Bullet Points, Resume Structure, Resume Template, Resume Customization, Resume for Remote Jobs, Resume for Freelancers, Resume for Upwork, Resume for International Jobs, Resume for USA Jobs, Resume for UK Jobs, Resume for Canada Jobs, Resume for Australia Jobs, Resume for Graduate, Resume for Internship, Resume for Students, Resume for Professionals, Resume for CEOs Resume for Directors, Resume for Senior Managers, Resume for Project Managers, Resume for Product Managers, Resume for Sales, Resume for Marketing, Resume for B2B, Resume for B2C, Marketing Strategy Resume, Sales Resume, Business Development Resume, Ecommerce Resume, Tech Resume, IT Resume, Data Science Resume, Engineering Resume, Architecture Resume, Manufacturing Resume, Construction Resume, HR Resume, Recruiter Resume, Administrative Resume, Customer Service Resume, Graphic Design Resume, Adobe Photoshop Resume, Microsoft Word Resume, Resume Writing Specialist, Resume Writing Consultant