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🏆 Expert-Vetted on Upwork (top 1% of freelancers) 📊 $30M+ managed across Meta + Google ⏱️ 15+ years running paid acquisition 🌏 160+ brands scaled across e-commerce and services businesses ⭐ Consistent 5-star reviews and repeat clients 🏷️ BRANDS I'VE WORKED WITH Coca-Cola • Ben & Jerry's • Cotton On • Frank Green • Australia Post • Spotlight • Mitch Dowd • Autobarn • Mount Franklin • Barista Bros • Foodworks • Armstrong Flooring Plus a long list of e-commerce, lead gen, and service brands across fashion, beauty, wellness, lifestyle, home, food & beverage, and professional services. Hi, I'm Erwane. 👋 I'm an expert digital strategist and ecomm growth specialist. I've spent 15+ years running Meta and Google Ads for brands of all sizes, from small startups to household names. Whether you're just getting started, scaling up, or trying to fix an underperforming account, I can help. I focus on three things: clear strategy, strong creative, and consistent communication. No fluff, no jargon, no over-promising. 💰 PROVEN RESULTS ✅ $360K revenue on $2K ad spend → ROI x 559 ✅ $36K revenue on $600 ad spend → ROI x 60 ✅ $3.3M revenue on $76K ad spend → ROI x 46 RECENT RESULTS 🔹 Warwick Jones (women's fashion + email) → +59% revenue growth | +19% profit growth 🔹 Get Frocked (fashion e-comm) → +56% revenue growth | +111% ROAS increase 🔹 Kinnon (fashion) → +559% ROI | $300K revenue on $600 test budget 🔹 Spoonie Society (women's apparel) → 7.5+ ROAS in 30 days | +381% purchase growth 🔹 Mocka (lifestyle Shopify) → Scaled to $3.5M+ revenue | 15–30x ROAS | +1,700% revenue growth (12 months) 🔹 B2C lead gen client → 1,000+ qualified leads at $2.02 CPL | +137% revenue lift in 4 months 📌 WHAT I DO 🎯 Meta Ads Management For brands who want paid social that actually grows the business, not just looks good on a dashboard. ✔️ New customer acquisition campaigns ✔️ Creative testing and ad copy that converts ✔️ Hook and angle development ✔️ UGC and performance creative direction ✔️ Account structure built to scale ✔️ Honest reporting on what's actually working ✔️ Pixel, conversion tracking, CAPI setup 🔍 Google Ads Management For brands missing out on customers actively searching for them. ✔️ Account structure and keyword strategy ✔️ Performance Max with proper guardrails ✔️ Shopping feed optimisation ✔️ Retargeting and scaling ✔️ Monthly reviews with clear next stepss 🛍️ Ecommerce Growth Strategy For founders who feel stuck at a revenue ceiling and need a clear path to scale. ✔️ Profit and contribution margin analysis ✔️ New customer CAC vs blended CAC breakdown ✔️ AOV and LTV growth levers ✔️ Product-level profitability mapping ✔️ Repeat purchase and retention review ✔️ Attribution and reporting setup post iOS ✔️ 90 day growth roadmap with prioritised actions 📌 Account Audits (one-time) Full performance and structure review Written recommendations and action plan 60-90 min strategy call 📌 Ongoing Management (retainer) Full-funnel strategy and execution Creative direction Reporting and regular reviews 💵 INVESTMENT A starting point so you know what to expect. Final pricing depends on scope and complexity, confirmed after a quick intro call. 🛍️ Ecommerce Growth Strategy from $1,990 USD 🎯 Meta Ads Management from $1,500 USD per month 🔍 Google Ads Management from $1,000 USD per month Available for: audits, one-off projects, retainers, and ongoing partnerships. ✅ WHY CLIENTS WORK WITH ME I'm not a junior running templates. I'm a senior operator who's seen what works across hundreds of accounts from $1K/month test budgets to seven-figure annual spends. I bring strategic thinking, hands-on execution, and clear communication. Whether you need someone to build from scratch, fix what's broken, or scale what's working, I can help. LANGUAGES Native English and French. Available for brands across AU, US, UK, and EU markets. LET'S TALK If you're looking for a paid ads specialist who can think strategically and execute, send me a message. Happy to jump on a quick call to talk through your goals and see if we're a fit.

🎯 12+ Years Remote Contracting on Elance/Upwork (Top 1% of +18M and ALL 5 Stars!) 🎯 25+ Years in Customer Facing Roles (10+ Years B2B & 10+ Years B2C) 🎯 Core Team Member of Bootstrapping Startups 🎯 Credited with 3x Biggest Deal Size ($150k in ARR), 3x Headcount, 2-3x ARR (multiple times) 🎯 50k+ Organic Views on YouTube as Creator/Host/Presenter/SME 🎯 Sales, Software and Data Professional 🎯 Contractor and Co-Founder 🎯 Leading Voice on LinkedIn 🎯 Named CXO Outlook's Most Influential Business Leaders in 2023 by CXO Outlook Magazine My name is Ben. I'm a top performer and my work has helped many companies get to the next level. As a contractor I offer my own time and services in data, software, and in a variety of roles such as sales, support, customer success, account management, hiring, training, content creation, and many others. I often handle high-value and high-priority tasks, projects, and initiatives that require high levels of trust, great communication, and highly-skilled individuals. Over 25 years I've been very effective in very diverse industries and business functions. ‎ ‎I have 25 years of customer-facing experience across B2B and B2C sectors, from frontline sales and support to startup leadership, giving me a rare combination of street-level execution and strategic thinking. ‎ ‎I'm the Co-Founder and passive Head of Sales of a bootstrapping data software startup, and I've been a core leader in multiple small startups in the same space. That means I don't just talk strategy, I've lived the constraints, trade-offs, and grind of building something from nothing. ‎ ‎My B2B focus since 2015 has been concentrated in data and software, where I've built a genuine thought leadership presence: 8,000+ LinkedIn followers and 50,000+ organic video views in a notoriously dry, technical space. That's not luck, that's proof I can communicate complex ideas to real audiences, in a compelling manner. ‎ ‎What sets my profile apart is the breadth behind the depth: mortgage industry, furniture retail, food service, government clients worldwide, and independent contracting on Upwork and Elance. Combined with years of learning client businesses through discovery calls, problem solving, and long-term relationships, I have an unusually strong grasp of how different businesses actually operate. ‎ ‎My core competency sits at the intersection of people, technology, and communication, spanning simple sales, technical and complex sales, partnerships, business development, onboarding, account management, and customer support. That full-funnel fluency, applied to small business operations, is the core value I bring to every client engagement. I'm born and raised in Wisconsin but I'm bilingual (English-Spanish) and bicultural (American-Colombian) and I consider my home to be Quindio, Colombia. ‎ ‎--- ‎ ‎**Core Expertise** ‎- Sales: Simple, technical, complex, and partnership-driven ‎- Business Development & Account Management ‎- Customer Onboarding & Support ‎- Data, Software & Small Business Strategy ‎- Live Broadcasts & Pre-Recorded Content Presentation ‎- B2B and B2C across multiple industries What else would you like to know? Let's schedule a time to meet and discuss! Send me a message for a 20 minute chat to learn more about your situation, or schedule a 45 minute consultation to go more in-depth.

🥇 Expert-Vetted - Upwork's Top 1% of talent🥇 For over 20 years, I have been ranked as the top American researcher on Upwork. Trusted by Johnson & Johnson, Microsoft, IKEA, P&G, Medtronic, Harvard Business School, and members of several Fortune 500 Private Talent Clouds on Upwork. What I deliver: • Market Research: Market sizing, opportunity analysis, and industry deep-dives using primary and secondary sources. Full access to IBISWorld, Mintel, Euromonitor Passport, and Statista. Custom surveys available. • Competitive Analysis: A structured 3-stage review of competitor products, services, value propositions, and business models, so you know exactly where you stand. • AI Fact-Checking, Audit & Human Review: Expert human review and audit of AI-generated content. I fact-check claims, catch hallucinations, verify sources and audit accuracy. • Best Practice + Benchmark Research: The proven processes and standards that outperform in your industry. • Academic + Scientific Research: Peer-reviewed, defensible sourcing (education, psychology, medical, economics, public policy, etc.). • Writing + Reporting: Whitepapers, formal reports, and literature reviews that turn findings into something you can act on and share. How I work: Clear scope up front, primary + secondary sourcing and a report structured for decision making. My work has informed publications in The New York Times, The Washington Post, and top peer-reviewed journals. If you have a market to understand, a competitor to size up, or a question that needs a defensible answer - send me the details and I'll tell you exactly how I'd approach it.

I am an MBA-trained (Kelley School of Business, Indiana University) strategist with 10+ years of experience, offering premium consulting services at an introductory rate to build my Upwork profile. ​While I typically consult for large enterprises and pharmaceutical firms, I am opening my schedule to help startups, small businesses, and solopreneurs get organized and execute their plans. You get the same level of rigor I provide to Fortune 500 clients, but for a fraction of the cost as I establish my reputation here. ​How I can help you: - ​Business Planning: Drafting solid business plans, pitch decks, and roadmaps. - ​Market Research: Competitor analysis, SWOT analysis, and industry trends (recent work: SWOT for a local food truck launch). - ​Financial Strategy: Modeling, pricing strategy, and budget forecasting. ​- Ad-Hoc Strategy: Acting as a sounding board or "Chief of Staff" to help you solve operational bottlenecks. ​I am US-based (Eastern Time), responsive, and ready to hit the ground running. If you are ready to professionalize your strategy or prepare for a fundraise, click 'Invite to Job' to schedule a brief introduction.

I act as a strategic bridge for global brands entering Thailand and SEA. As a CEO and author of "Marketing ROI" & 'Marketing Research' I don’t just hand over data—I build the roadmap to your profitability. I combine high-level consultancy with tactical execution, from scaling Performance Marketing for B2B and SaaS to "transcreating" your UX so it sounds like a local market leader, not a translated app. Whether you need a deep market entry study or an executive liaison in Bangkok, I deliver CEO-level quality that actually moves the needle. You’re not just hiring a freelancer; you’re gaining a partner who understands the bottom line. Ready to scale? Let’s talk.

🚀 Marketing & Brand Strategy Expert | Fractional CMO | Top 1% Upwork Freelancer 🌟 Top 1% Expert-Vetted Freelancer | PhD in Marketing, Analytics & Strategy | 100% Success Rate🌟 Specialist in healthcare, B2B & premium DTC 💡 About Me:Fractional CMO and senior marketing strategist with 25+ years of experience and a PhD in Marketing, specializing in analytics, statistics, consumer behavior, brand strategy, go-to-market planning, and Marketing Mix Modeling (MMM). I help companies make smarter marketing decisions through Marketing Mix Modeling (MMM), rigorous analytics, and senior-level fractional CMO leadership — combining executive strategy with the kind of data discipline most marketing consultants cannot offer. My work combines executive-level strategy with rigorous analysis. I do not just recommend tactics. I help clients determine what is working, what is not, where the next dollar should go, and how to build a more scalable and accountable marketing system. 📊 My strengths include marketing strategy, brand positioning, market research, customer insight, conversion analysis, go-to-market planning, and Marketing Mix Modeling (MMM). I am especially strong when a company has meaningful potential but needs clearer direction, stronger prioritization, tighter execution, or more analytical decision-making. Over the course of 25+ years, I have worked across healthcare, B2B, premium DTC, and complex growth environments where messaging, performance, customer insight, and budget allocation all need to work together. Clients bring me in when they need senior-level strategic thinking backed by real data, not guesswork. What I Help Clients Do 🚀 Fractional CMO Leadership Strategic direction, growth planning, team oversight, channel prioritization, and executive-level decision support 📈 Marketing Strategy & Go-to-Market Planning Growth strategy, launch planning, audience targeting, competitive positioning, and full-funnel planning 🧠 Brand Positioning & Messaging Clearer differentiation, stronger messaging, sharper offers, and more effective brand architecture 📊 Analytics, MMM & Marketing Efficiency Marketing Mix Modeling, media mix attribution, KPI development, budget allocation, forecasting, performance analysis, and decision support 🔍 Market Research & Customer Insight Segmentation, customer interviews, competitive analysis, survey design, and insight development 💰 Paid Media Oversight & Funnel Improvement Channel strategy, conversion analysis, ad performance review, and identifying where spend is being wasted Selected Accomplishments 🏆 Analytics & Performance Built MMM frameworks that reduced ad spend by 35% while maintaining or improving revenue performance Improved ROI by 96%+ through tighter funnel analysis, better conversion tracking, and stronger message-market fit Lowered cost-per-sale by 10x and reduced spend-per-unit by 300% through performance-based campaign restructuring Managed high-7-figure ad budgets across Google, Meta, Amazon, and LinkedIn with measurable efficiency gains Built MMM and predictive forecasting models to optimize budget allocation and eliminate wasted spend across multi-channel programs 🏆 Strategy & Positioning Developed brand positioning and messaging strategies that improved conversion, clarity, and differentiation Led go-to-market planning and rebranding for businesses at inflection points, resulting in measurable gains in engagement and acquisition efficiency Built audience segmentation models that reduced CPA and improved targeting precision across paid channels Designed competitive positioning frameworks that sharpened market entry and accelerated growth 🏆 Executive-Level Marketing Leadership Served as a strategic marketing leader for healthcare, B2B, & premium consumer brands Helped founders and leadership teams prioritize the right channels, investments, and growth opportunities Brought analytical rigor to decisions that were previously based on assumptions or fragmented reporting Why Clients Hire Me 🔥 25+ years of marketing experience across strategy, analytics, positioning, and growth 🔥 PhD-level expertise in marketing, statistics, and consumer behavior 🔥 Senior-level fractional CMO leadership, not just tactical execution 🔥 Deep specialization in MMM, media mix attribution, and data-driven budget optimization 🔥 Strong ability to connect brand, performance, analytics, and customer insight into one clear growth plan Tools & Platforms: GA4 · Google Ads · Meta Ads · LinkedIn Ads · Amazon Seller Central · Tableau · Looker · SPSS · HubSpot · Salesforce · Mailchimp · MMM Good Fit: Healthcare, B2B, premium DTC, funded startups, and established companies that want senior-level strategic marketing leadership with real analytical depth. Not a Fit: Paid survey projects, unfunded startups, or speculative industries. 📩 Need a fractional CMO with 25+ years of experience, a PhD in Marketing, and deep strength in MMM, attribution, analytics, & positioning? Let's talk.