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With over 20+ years of IT and digital transformation experience, I have worked as a highly skilled Senior Digital Program Manager, SAFe Release Train Engineer (RTE), Technology Solution Manager, Agile Coach, and Business Analyst, partnering with leading global organizations such as IKEA Sweden, IBM Global, Decathlon IT, Cushman & Wakefield, Jumio Corporation, and more recently with Ragu AI on enterprise AI platform delivery. I am also designated with the Top Talent badge on Upwork, placing me among the top 3% of freelancers, with 6,000+ hours of successful delivery across global clients and complex digital transformation programs. I am proud to be a University Gold Medalist, blogger, and keynote speaker, and I bring strong expertise in managing complex, business-critical programs across domains, distributed teams, and multiple geographies. Over the years, I have been recognized multiple times as a star performer by C-suite stakeholders for my delivery leadership, stakeholder management, and ability to build alignment across business and technology teams. I also bring solid hands-on experience across Gantt, ClickUp, Jira (including Advanced Roadmaps), Monday, Slack, and Confluence, with over 10 years of usage across enterprise delivery environments. On the technology side, I have worked closely with teams across Python, Java, React, and C++, and have also led delivery initiatives involving Computer Vision, Artificial Intelligence, and Machine Learning. Recent AI / Enterprise Delivery Experience Ragu AI – Enterprise AI Platform Delivery Most recently, I have been leading delivery and product operations for an enterprise AI platform focused on knowledge-grounded assistants and a multi-tenant SaaS architecture. My responsibilities include roadmap execution, sprint planning, engineering governance, stakeholder management, and cross-functional delivery across platform hardening, AI capabilities, DevOps, and customer onboarding initiatives. I have been driving the implementation of scalable AI workflows, enterprise integrations, delivery processes, and governance mechanisms to support secure, production-ready deployments and multi-client rollouts of AI-powered solutions. Cushman & Wakefield – Digital Transformation / Product & Program Delivery At Cushman & Wakefield, I have been involved in enterprise product and digital transformation initiatives, working closely with stakeholders on technology delivery, AI-led solution discussions, workflow/process improvements, roadmap planning, and execution governance. My work has included coordinating across business teams, engineering, and leadership to drive delivery alignment, streamline operational processes, and support the rollout of strategic product and technology initiatives in a complex enterprise environment. Project Achievements I am particularly proud of two major digital initiatives at Decathlon India, where I led the complete software engineering workflow and product rollout from scratch for Decathlon App and AllForSport. Building a social network and sports engagement platform was new for Decathlon and represented an important step in their omnichannel transformation journey. The initiative involved significant ambiguity, evolving business requirements, and continuous prioritization of what would deliver the most impact. I played a key role in defining business requirements, creating use cases, right-scoping launches, managing Agile delivery, and coordinating with third-party integrators and support systems. Over the course of one year, we successfully launched 4 major and 6 minor releases, delivering measurable business outcomes: 30% improvement in team lead time / productivity 10,000+ app downloads Peak sales revenue of USD 30,000/day App rating above 4.5 40,000+ registered users 30% repeat customers 1,000+ activities hosted on the platform This was a significant milestone in Decathlon’s digital and online revenue journey, especially during the Covid period, as the company accelerated its transition toward scalable omnichannel and community-led digital experiences. Across my career, I have consistently operated at the intersection of business strategy, product delivery, Agile execution, stakeholder management, and technology leadership. I am comfortable stepping into roles that require program setup, delivery governance, backlog and roadmap planning, client communication, process optimization, vendor coordination, and driving execution across globally distributed teams. My ability to combine strategic thinking with hands-on delivery execution allows me to quickly add value in fast-moving, high-ambiguity environments.

Have an innovative app idea, a prototype, or a business platform you want to bring to life? Whether you're starting with a simple concept or already experimenting with tools like Lovable, Bubble, Replit, or n8n, I can help turn your vision into something your customers will love to use. I help founders and businesses turn ideas into AI-powered products, internal tools, and scalable software, without wasting months or tens of thousands of dollars. Client results: • $350M+ raised by clients • 2M+ users on apps I designed and developed • 10K+ five-star reviews across apps built • Top 1% in App Design & Development on Upwork A few years ago, I was sitting exactly where many of my clients are today: trying to turn an idea into an app. I was looking for freelancers, tried to build it myself and hired the wrong teams. It was a nightmare to say the least. After years of mistakes and learning to code, I finally launched SchooLinks, which grew into an Inc. 5000 company and raised over $90 million. Since then, I've helped more than 150 founders launch products across SaaS, marketplaces, AI tools, mobile apps, and internal platforms... some of which have made it to Forbes. Book your consultation today! I’ll save you months of frustration by helping you understand the ins and outs of bringing an app / platform to life: How much it costs, how long it takes, what’s the process and more. The apps I’ve built come in the form of: SaaS platforms, internal platforms, Mobile & web apps, Marketplace apps. Trusted By: Harvard, Samsung, Indeed, Yamaha, University of South Florida, and more. Technologies: OpenAI, Claude, Gemini, Flutter, Node.js, Angular, AWS, MongoDB, Figma If you’re serious about building your app the right way, let’s talk!

I’m Kristina, a client-facing Marketing Project Manager who turns “marketing chaos” into clear priorities, shipped deliverables, and clean reporting. On Upwork, I’m Top Rated (4+ years) with a 100% Job Success Score, $250k+ earned, and 80+ clients supported across eCommerce and SaaS. What I do (PM | Marketing Ops | Execution) If you need someone who can manage the work and understand the marketing behind it, you’re in the right place. ------------------------------------------------------------------------ Project Management / Coordination I keep everything moving: timelines, task ownership, stakeholder updates, QA, launch checklists, and “nothing slips” follow-through. Marketing Ops (systems and reporting) I help set up and maintain marketing systems: campaigns, segmentation, automations, newsletter production, and performance reporting so your marketing runs consistently (and you can actually see what’s working). Hands-on digital marketing support When you need execution, I can jump in across website updates/fixes, blog posts, social content, email campaigns, and design/video assets so you’re not juggling five freelancers. ------------------------------------------------------------------------ AI-assisted, trend-aware (without hype) I use AI to move faster without sacrificing quality: research, outlines, content variations, reporting summaries, and QA checklists, all reviewed and finalized by me. I can also build practical workflows (templates, reusable SOPs, and automations with tools like Zapier/Make) so your output stays consistent week to week. ------------------------------------------------------------------------ Common scenarios I help with • You have a strong offer, but execution is inconsistent • Your marketing team is busy and needs a reliable coordinator to keep everything moving • Your CRM/email system is messy or underused • You need one person who can handle website fixes, blogs, social content, and design/video support • You want smarter systems + faster output using AI (without “robot copy”) • You want someone who stays current with trends and platform changes, then turns that into a clear weekly plan ----------------------------------------------------------------------- My process (what it’s like to work with me) Kickoff + access: goals, priorities, timelines, assets, tools Plan + execute: a weekly plan with tasks, owners, deadlines, dependencies Ship + improve: deliver, QA, quick reporting, and optimization based on results I’m proactive, organized, and I’ll tell you what’s happening before you have to ask. ------------------------------------------------------------------------ Tools & platforms Project management: Asana, Trello, Jira, Monday com, ClickUp CRM/Email systems: HubSpot, Zoho CRM, ActiveCampaign, Mailchimp, Klaviyo Web/Analytics: WordPress, Shopify, GA4, Google Search Console Social platforms: Instagram, TikTok, Facebook, LinkedIn, YouTube, X (Twitter), Pinterest Social/Scheduling: Buffer, Hootsuite, Later, Sprout Social (and other schedulers) Design: Canva, Adobe Photoshop, Adobe Illustrator, Figma Video: CapCut (short-form editing workflows) AI + automation: ChatGPT, Gemini, Zapier, Make + templates, prompts, and SOPs I’m also comfortable managing people and outsourced agencies (designers, editors, developers), creating clear tasks, reviewing deliverables, and keeping quality consistent. ------------------------------------------------------------------------ Thanks for taking the time to read this. One last thing… there’s a reason I have a 100% success score on Upwork. I focus on getting it right the first time and if something misses the mark, I’ll make it right. If you’re interested in working together, send me a message with: • your business + offer • what’s currently stuck • your deadline (if any) CET-based and EST/PST friendly. If you’re looking for someone who cares as much about your business as you do, I’d love to chat. Let’s dream big, plan smart, and create something amazing together. Best Kristina

Most Product Managers can define requirements. Most developers can build solutions. 𝗜 𝗱𝗼 𝗯𝗼𝘁𝗵 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆. I combine Product Management, Technical Leadership, and hands-on engineering expertise to take products from concept to delivery. From discovery and roadmaps to architecture discussions, sprint execution, and release planning, I help businesses turn ideas into scalable solutions while keeping delivery on track. Whether you are launching a new SaaS product, validating an MVP, scaling an existing platform, or introducing AI-powered capabilities, I provide the structure, clarity, and execution needed to move from concept to launch while reducing communication gaps and technical delays. I can also rapidly prototype ideas using AI-assisted tools such as Cursor, Lovable, v0, ChatGPT, and Claude. My engineering background allows me to actively contribute to technical decisions, architecture discussions, and implementation planning rather than simply manage tickets. Beyond product launch, I also help businesses design scalable automation ecosystems, including AI integrations, CRM workflows, marketing automations, and custom API integrations that support ongoing operations and growth. Clients consistently describe me as a clear communicator, solution-oriented partner, and someone who takes ownership of outcomes. As a Top Rated freelancer with a 100% Job Success Score, I focus on delivering quality work, transparent communication, and long-term value. If you are looking for someone who can understand the business, define the product, contribute technically, guide execution through delivery, and support what comes next, I would be happy to discuss your project. 🔧 Product Management | Technical Project Management | SaaS Product Development | AI Product Management | AI Solutions | Product Discovery | PRDs & Roadmaps | Full-Stack Development | API Integration | Cloud Infrastructure | Automation & Integrations | AWS | Cursor | v0 | React | Node.js | PHP

Behind every creative person, every small and growing business, is an Alfred. There comes a point in the development of every business where if an organizational overhaul doesn't take place, scaling isn't possible. That's where I come in. You might know exactly what you want, or you might have a general sense of unease. Many business owners know there are things that can be done better, but they aren't sure where to start and don't have the time to figure it out. I've spent years honing a carefully curated (but extensive) list of skills by working with small business teams and as a freelancer. These various experiences have given me invaluable insights into different industries, processes, tools and departments. I've had my hands in dozens of different projects and this has allowed me to analyze businesses and develop custom solutions. I've also worked really hard to become acclimated to as much technology as possible. I'm certified in Asana, Notion, Make.com, Quickbooks, Trainual and Gorgias. I'm expert-level in Clickup, Trello, Monday, Processstreet, Jira, Confluence, Hubspot, Hubstaff, Harvest, Front, and many more. Some of my specialty areas include: - Day to day direct executive support, project management or operations management - Acting as team communication leader and project manager ensuring efficient information sharing - Process development - Analyzing, streamlining and automating workflows - Tool recommendations, data migration, set up and training - Financials (Quickbooks, data transfers, budgets, action plans) I am a certified Quickbooks Pro Advisor! I am certified to help you optimize your usage of Quickbooks. - I specialize in choosing, setting up and executing project management software. I am well versed in all major options. I am also an Asana Together Certified Pro and Notion Certified. - Developing, launching and leading initiatives regarding efficiency, organization, team building, marketing, hiring, and more. - Resource management including HR, payroll and employee engagement - Long term goal planning, and breaking down those goals into achievable projects with specific steps and due dates - Putting out fires, reducing bottlenecks, and keeping things from falling through the cracks Certified in: Asana, Notion, Gorgias, Make.com, Trainual and Quickbooks Experienced in: Airtable Calendly Canva Clickup Clockify Confluence Dubsado Etsy Google Data Studio Google Products Harvest Hector Hexnode Highlevel Hive Hootsuite Hubspot Hubstaff Insightly Loomly Monday.com Office/Microsoft Products Paymo Post Affiliate Pro Processstreet Reclaim Shopify Sortly Sunsama Todoist Trello Various form tools (google forms, tidyform, notionforms, etc.) Verious email marketing tools (Mailchimp, infusionsoft, constant contact, keap, etc.) WordPress Wrike Zendesk Zoho And even more industry specific software (NutriAdmin, ServiceNow, ConnectWise, etc.)

🚀 Expert Vetted Fractional CMO & Growth Consultant | Sales Systems, Marketing Strategy & Business Development I help startups, agencies, and professional service firms build scalable sales and marketing systems that drive consistent revenue and investor readiness. With 10+ years of experience in business development, marketing strategy, and consulting, I’ve supported companies across SaaS and Tech, professional services, and finance, delivering both strategy and execution to ensure growth isn’t just planned, it’s achieved. Here’s how I can help your business grow: ✅ Strategy & Market Research – Competitor analysis, go-to-market roadmaps, and investor-ready business planning. ✅ Sales & Marketing Systems – Creating multichannel customer acquisition, lead generation funnels, and revenue optimization, taking full ownership of the Sales and Marketing efforts of the business. ✅ Team & Process Leadership – Hiring, training, and managing cross-functional teams; SOPs and scalable workflows. ✅ Execution & Reporting – Hands-on management of campaigns (content, social, paid, email) with clear KPIs and ROI tracking. Results I’ve delivered: - Helped a SaaS firm launch into the U.S. market with new pricing tiers, boosting MRR by 25% in 90 days. - Designed lead generation systems that generated 300+ qualified leads/month for B2B companies. - Built investor pitch decks that supported multi-million-dollar fundraising rounds. Whether you need high-level strategy, hands-on execution, or both, I can help you scale effectively. Let’s discuss how we can grow your business! --------------------------------------------------------------------------------------------------------------------- What can I offer with my Agency?: COO & Co-Founder of Lil Horse. With extensive digital marketing experience, I lead a team of 40+ specialists focused on one goal: helping brands achieve sustainable, scalable growth. We bring a global perspective, a data-first approach, and a relentless commitment to client success. Our team is fluent in English and Spanish, allowing us to serve diverse markets seamlessly. Lil Horse is more than just an agency, we’re your growth partners, dedicated to creating impactful strategies and building relationships that last. We've proudly worked with renowned clients such as: • FIFA • Budweiser • HubSpot • Chegg • Modern Campus • Huggies Unlock Your Brand’s Potential with Our Expert Services: • Digital Marketing Strategy & Social Media Marketing: We’ve boosted audience engagement by up to 45% within six months through tailored social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter. • Multi-Platform Advertising: Using advanced audience insights and strategic budgeting, we’ve achieved up to 3x ROI on campaigns launched across Facebook, TikTok, YouTube, and Google Ads. • SEO & Lead Generation: With our SEO efforts, clients have seen up to 30% increases in search rankings and 25% growth in organic traffic within three months. Our lead generation campaigns nurture and convert leads effectively. • Graphic Design & Branding: From logo creation to full brand identity, we ensure a consistent and memorable presence that drives brand recognition and builds trust. • Web Design & Development: Our responsive, SEO-optimized websites have resulted in up to 20% improvements in conversion rates for clients in various industries. • PPC Campaigns & Consulting: With our PPC expertise, we consistently drive up to 35% higher ROI on ad spend through effective targeting, A/B testing, and data-driven insights. • Content Creation & Copywriting: By aligning with brand voice and optimizing for SEO, our content has increased engagement by 30% on average. • Email Marketing: Our email campaigns see 20%+ open rates and conversion rates up to 5%, thanks to personalized design, segmentation, and robust automation. At Lil Horse, we don’t just provide services; we craft customized solutions designed to meet your unique challenges and aspirations. With a proven track record of success and a passionate team by your side, we’re committed to helping you thrive in today’s competitive landscape. Connect with me today, and let’s unlock your brand’s full potential together!