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At a Glance: Video Production

If a picture is worth a thousand words, what’s a video worth? When words and pictures alone aren’t enough to get your point across, video can be a powerful medium. As with most creative projects, video production incorporates a variety of tasks, from the actual filming to editing and special effects.
Video projects run the gamut in terms of purpose: they’re great for product demos, event coverage, training tools, and ads. On the creative front, there are music videos, web series, and even vlogging (video blogging). When engaging a video production professional, they’ll help you make decisions about factors such as lighting, motion, and shooting style, which affect both live-action and animated footage. They can also handle the editing—compiling the separate bits of footage into one cohesive whole—and sometimes post-production issues such as color correction and special effects. On Upwork you’ll find video production professionals with skills in filming, animation, editing, and more, as well as experience in creating everything from commercials to educational videos.

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