Hire the Best Web Designers in Amsterdam, NL

Most websites don’t have a design problem - they have a conversion problem. I help SaaS products and businesses turn more visitors into users by improving UX, reducing friction, and focusing on what actually drives results. If your product looks good but isn’t converting, I can help you fix that. I’m a UX/UI designer with a strong focus on conversion, usability, and business outcomes, not just visuals. Over the years, I’ve worked on website and product redesigns where the goal wasn’t just to “make it look better,” but to improve performance: - increase signups - improve user flows - reduce drop-offs - increase app downloads My approach is simple: I don’t jump straight into design, I first identify where users struggle and where you’re losing opportunities. Then I design solutions that are clean, intuitive, and aligned with your business goals. What makes me different: - I combine UX thinking with conversion mindset (not just aesthetics) - I focus on clarity and user behavior, not trends - I’m easy to work with, direct, and honest about what will (and won’t) work I care about creating designs that actually perform, not just look good in a portfolio. If you want, I can take a quick look at your product or landing page and point out a few areas where you might be losing users. 𝗠𝘆 𝗱𝗲𝘀𝗶𝗴𝗻 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗹𝗲𝗱 𝘁𝗼: • 23% reduced churn • 14% higher user acquisition • 16% sales boost • 30% improved user engagement • 4.6 star review on App Store 🏆 Senior UX/UI Designer - 8+ years of experience 💥 Worked with large companies including Proctor&Gamble, Philips ⏰ Available - Monday - Friday (During the weekend, if needed) 🖥️ Explore my work examples in the portfolio section. 👉 Click the green ‘Invite to Job’ button in the top right-hand corner. 𝗞𝗲𝘆 𝗦𝗸𝗶𝗹𝗹𝘀: • Conversion focused design thinking • Website design/ Website redesign • UX/UI design • Product design • User Research • Market analysis • Wireframing & Prototyping • Interaction Design • Visual Design • Usability Testing • Responsive Web Design • Desktop & Mobile Applications • Design Thinking • Atomic design • Product lifecycle management • Client Management 𝗧𝗼𝗼𝗹𝘀 𝗜 𝘂𝘀𝗲: •AI tools • Design Tools: Figma, FigJam, Framer, Adobe Photoshop, Adobe After Effects • Prototyping & Wireframing: Proto, Miro, Adobe XD, Figma • Project Management: Trello, Asana, Jira, Notion, GitLab, Linear • Communication tools: Slack, Zoom, Teams, Google Meet 𝗙𝗿𝗼𝗻𝘁 𝗲𝗻𝗱 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱: • HTML 5/CSS 3 (& frameworks) • JavaScript 𝗪𝗵𝘆 𝗛𝗶𝗿𝗲 𝗠𝗲: ✔️User-Centric Approach: I prioritize understanding user needs and behaviors to craft designs that enhance the overall user experience. ✔️Iterative Design: I believe in an iterative design process, ensuring continuous improvement based on user feedback and evolving project requirements. ✔️Collaborative Team Player: I thrive in cross-functional teams, fostering open communication and collaboration with developers, stakeholders, and other team members. ✔️Adaptability: Staying up-to-date with the latest design trends and technologies, I bring adaptability to ensure that the designs are fresh, modern, and aligned with industry best practices. 🔑𝐊𝐄𝐘𝐖𝐎𝐑𝐃𝐒: Website design, Website redesign, UI/UX, UI Design, UX design, User Interface Design, Landing Pages Design, Web & Mobile Design, Responsive Web Design, UI Research, User Flow, User Experience Design, Android and iOS app design, pitch deck presentation design, mobile design, Clickable prototype, eCommerce web design, logo design, Google Material Design, Graphics & UI Design, UX Research, Website Wireframing, iOS and Android guideline, wireframes design, iOS app design, Export Assets from Sketch, Principle, Webdesign, web design, Branding, Infographics design, WordPress design, website wireframing, Logo Design, icon design, Android app design, User interface designs, website design, Graphic design, Marvelapp, Axure, responsive web design, Material Design, eCommerce app design, Figma, GUI design, iOS guidelines, web design, Animation UI, InVision, prototype design, Animations creation, User Interface.

Got a Squarespace project? Send me a message, I read every one and respond fast. Whether you're starting from scratch, working off a design mockup, or need a Squarespace expert to fix, redesign, or level up your site, I'm the person to call. I don't just build websites, I build clean, modern, conversion-focused Squarespace websites that make your brand look credible, professional, and polished, and that work without you having to babysit them. Over the years I've worked with small business owners, coaches, creatives, agencies, and eCommerce brands who all had one thing in common: they needed a Squarespace website that actually performs, not just one that looks nice and sits there. Here's what I bring to your project: ✔️ Squarespace Website Design & Redesign: custom layouts on Squarespace 7.1 and Fluid Engine, built around your brand and exact spacing/typography/visual hierarchy, not a recycled template ✔️ Mockup-to-Live Builds: give me your Figma, PDF, or static HTML mockup and I'll deliver a pixel-accurate, fully functional Squarespace site ✔️ Squarespace eCommerce & Online Store: smooth product pages, upsells, and checkout flow ✔️ Squarespace Custom Code: Custom CSS, JavaScript, and code injections for functionality beyond the default editor ✔️ Landing Pages: high-converting, mobile-responsive landing pages built for clear calls-to-action ✔️ Squarespace SEO Optimization: on-page SEO best practices, meta titles/descriptions, URL structure, redirects, and fast-loading mobile-friendly setup ✔️ Domain & Technical Setup: domain connection, DNS verification, and troubleshooting so your site goes live without headaches ✔️ Squarespace Maintenance & Support: bug fixes, layout fixes, content updates, and ongoing care. I don't disappear after launch Who I work best with: Small business owners, personal brands, coaches, consultants, agencies, photographers, and online store owners who are serious about their Squarespace website and online presence. Whether you need a Squarespace Business Website, a portfolio site, a full eCommerce store, or a quick redesign/refresh of existing pages, I keep communication proactive, timelines honest, and quality non-negotiable. 📨 Send me a message, tell me what you're building, share any mockups or examples of the look you're after, and let's figure out the best path forward.

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗵𝗮𝘁 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗲𝘀 𝗮𝗻𝗱 𝗴𝗲𝘁𝘀 𝗿𝗲𝘀𝘂𝗹𝘁𝘀? 𝗜 𝗵𝗲𝗹𝗽 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘆𝗼𝘂𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗵𝗮𝘁 𝗰𝗼𝗺𝗯𝗶𝗻𝗲𝘀 𝘀𝗺𝗮𝗿𝘁 𝗱𝗲𝘀𝗶𝗴𝗻, 𝘀𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝘂𝘀𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗿𝗼𝗰𝗸-𝘀𝗼𝗹𝗶𝗱 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲. 𝗪𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗮 𝘀𝘁𝗮𝗿𝘁𝘂𝗽, 𝗮 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗼𝗿 𝗮𝗻 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻, 𝗶𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝗳𝗮𝘀𝘁, 𝗦𝗘𝗢-𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗯𝗼𝘁𝗵 𝗯𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗮𝗻𝗱 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 - 𝗮𝗻𝗱 𝗲𝗮𝘀𝘆 𝘁𝗼 𝗺𝗮𝗻𝗮𝗴𝗲 - 𝗜 𝗽𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝘀 𝘁𝗼 𝗹𝗶𝗳𝗲. 𝗜 𝗰𝗮𝗻 𝗮𝗹𝘀𝗼 𝗵𝗲𝗹𝗽 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝘅𝘁𝘀, 𝘀𝗼 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝘄𝗼𝗿𝗸 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹𝗹𝘆, 𝗯𝘂𝘁 𝗮𝗹𝘀𝗼 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲𝘀 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆. 𝗗𝗼 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝗺𝗼𝗿𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻, 𝗹𝗶𝗸𝗲 𝗮 𝗱𝗶𝗿𝗲𝗰𝘁𝗼𝗿𝘆 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗼𝗿 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲? 𝗜 𝗰𝗿𝗲𝗮𝘁𝗲 𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝘁𝗵𝗮𝘁 𝗹𝗼𝗼𝗸 𝗴𝗿𝗲𝗮𝘁, 𝗮𝗿𝗲 𝗲𝗮𝘀𝘆 𝘁𝗼 𝗺𝗮𝗻𝗮𝗴𝗲, 𝗮𝗻𝗱 𝗰𝗮𝗻 𝗴𝗿𝗼𝘄 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 𝗪𝗵𝘆 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 𝗠𝗲? • 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗔𝗰𝗿𝗼𝘀𝘀 𝗧𝘆𝗽𝗲𝘀 𝗼𝗳 𝗪𝗲𝗯𝘀𝗶𝘁𝗲𝘀: From sleek corporate sites to dynamic e-commerce platforms, I build WordPress websites tailored to your goals. • 𝗦𝗘𝗢 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: I don’t just design visually appealing websites - I optimize them to attract traffic, rank higher, and engage your audience. • 𝗥𝗲𝗹𝗶𝗮𝗯𝗹𝗲 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗠𝗮𝗶𝗻𝘁𝗲𝗻𝗮𝗻𝗰𝗲: Keep your website secure, up-to-date, and running smoothly with my maintenance services. • 𝗔𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗹𝗲, 𝗛𝗶𝗴𝗵-𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: Flexible pricing options for all budgets, without compromising quality. 𝗪𝗵𝗮𝘁 𝗜 𝗕𝗿𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗧𝗮𝗯𝗹𝗲: • 𝗖𝘂𝘀𝘁𝗼𝗺 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Your website reflects your brand and captivates your audience. • 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: User-friendly webshops that drive sales and provide a smooth shopping experience. • 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘁𝗼 𝗗𝗲𝘁𝗮𝗶𝗹: Pixel-perfect design and flawless functionality. • 𝗣𝗿𝗼𝘃𝗲𝗻 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: I help clients achieve online goals with smart design and SEO strategies. 𝗠𝘆 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: - 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 & 𝗪𝗼𝗼𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲: Custom development to bring your ideas to life. - 𝗕𝗿𝗶𝗰𝗸𝘀𝗕𝘂𝗶𝗹𝗱𝗲𝗿 & 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗰.𝗰𝘀𝘀: Performance-focused websites with clean, scalable code. - 𝗔𝗖𝗙/𝗖𝗿𝗼𝗰𝗼𝗕𝗹𝗼𝗰𝗸/𝗝𝗲𝘁𝗘𝗻𝗴𝗶𝗻𝗲: Dynamic content and listing websites with custom post types and filters. - 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝗼𝗿 𝗣𝗿𝗼: Advanced design capabilities for highly customized websites. - 𝗪𝗣𝗠𝗟: Seamless multilingual website development. - 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗸𝗶𝗹𝗹𝘀: HTML, CSS, JavaScript, and basic PHP. 𝗟𝗲𝘁'𝘀 𝗕𝗿𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗩𝗶𝘀𝗶𝗼𝗻 𝘁𝗼 𝗟𝗶𝗳𝗲! Whether you need a corporate website, an e-commerce platform, a personal blog, or a nonprofit site, I’ve got you covered. I’m passionate about creating websites that are not only visually stunning but also strategically designed to deliver results. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗼𝗿 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝘀? Contact me for a no-obligation consultation. I’m excited to hear from you and help you achieve your online goals!

I'm a graphic designer and web developer who has been working as a freelancer for the last 17 years. My clients include companies, organizations and individuals in Belgium, the Netherlands, UK, Australia, Canada, USA, Taiwan and on the island of Aruba. I have a background as a visual artist. I have an extensive experience in working with graphic design software like Adobe Photoshop or Illustrator, as well as working with Wordpress or coding HTML5 and CSS3 from scratch. I have also worked as an internet and graphic design tutor in the Netherlands, Argentina and on Aruba and have given workshops and courses ranging from Photoshop to JavaScript and CSS. I am a native Dutch speaker, fluent in English, as well as conversant in Spanish, German and Papiamento.

Every product I work on has one job: perform better for the business and feel effortless for the user. Those two things are never in conflict when the design decisions are right. I’ve spent 16 years designing across fintech, banking, logistics, e-commerce, and ESG. Clients include Mashreq Bank, Kuwait International Bank, GAC Logistics, and Just Eat Takeaway where I currently lead design across payment flows, wallet experiences, partner financial tools, and subscription products. What I actually do: ✅ Turn complex data into interfaces people can act on confidently ✅ Find where users drop off and redesign the decision that’s causing it ✅ Run discovery, workshops, and user testing that shape strategy not just screens ✅ Design systems built from scratch that scale without breaking ✅ Deliver handoffs developers can build without a follow-up call 🛠 Tools and Skills: ✅ Figma, Adobe Suite ✅ UX Research, User Testing, Information Architecture ✅ Interaction Design, Prototyping, Design Systems ✅ Stakeholder Management, Design Sprints, Workshop Facilitation ✅ HTML and CSS awareness for buildable design If your product needs to convert better, retain longer, or simply make more sense to the people using it, let’s talk.

⭐️⭐️⭐️⭐️⭐️ Top-Rated, Upwork-Certified Brand Identity Designer I help businesses at every stage, from early-stage startups finding their visual voice to established companies refining and scaling their brand, build identities that are considered, cohesive, and built to last. My work goes beyond logos. I specialise in brand systems: the colour, typography, visual language, and guidelines that give a brand consistency and room to grow. I've taken companies through multiple rebrands as they've scaled, and I know how to balance strategic thinking with fast, decisive execution when timelines demand it. Clients come back, and keep coming back, because I stay close to their brand long after the initial project wraps. From brand foundations and guidelines to decks, one-pagers, booth materials, and web design. What I bring to every project: • Brand identity systems (logo suites, colour, typography, visual language) • Comprehensive brand guidelines built for real-world use, designed to evolve and grow with the brand • Strategic direction, not just execution, but the thinking behind it • Experience working with founders, executives, and agency teams • Budget awareness and a practical approach to delivering quality on time • A track record of long-term client relationships across industries Whether you're building from scratch or evolving what you have, I'd love to learn about your brand and where you're taking it. 📩 Send me a message to arrange a discovery call.