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Most websites don’t have a design problem - they have a conversion problem. I help SaaS products and businesses turn more visitors into users by improving UX, reducing friction, and focusing on what actually drives results. If your product looks good but isn’t converting, I can help you fix that. I’m a UX/UI designer with a strong focus on conversion, usability, and business outcomes, not just visuals. Over the years, I’ve worked on website and product redesigns where the goal wasn’t just to “make it look better,” but to improve performance: - increase signups - improve user flows - reduce drop-offs - increase app downloads My approach is simple: I don’t jump straight into design, I first identify where users struggle and where you’re losing opportunities. Then I design solutions that are clean, intuitive, and aligned with your business goals. What makes me different: - I combine UX thinking with conversion mindset (not just aesthetics) - I focus on clarity and user behavior, not trends - I’m easy to work with, direct, and honest about what will (and won’t) work I care about creating designs that actually perform, not just look good in a portfolio. If you want, I can take a quick look at your product or landing page and point out a few areas where you might be losing users. 𝗠𝘆 𝗱𝗲𝘀𝗶𝗴𝗻 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗹𝗲𝗱 𝘁𝗼: • 23% reduced churn • 14% higher user acquisition • 16% sales boost • 30% improved user engagement • 4.6 star review on App Store 🏆 Senior UX/UI Designer - 8+ years of experience 💥 Worked with large companies including Proctor&Gamble, Philips ⏰ Available - Monday - Friday (During the weekend, if needed) 🖥️ Explore my work examples in the portfolio section. 👉 Click the green ‘Invite to Job’ button in the top right-hand corner. 𝗞𝗲𝘆 𝗦𝗸𝗶𝗹𝗹𝘀: • Conversion focused design thinking • Website design/ Website redesign • UX/UI design • Product design • User Research • Market analysis • Wireframing & Prototyping • Interaction Design • Visual Design • Usability Testing • Responsive Web Design • Desktop & Mobile Applications • Design Thinking • Atomic design • Product lifecycle management • Client Management 𝗧𝗼𝗼𝗹𝘀 𝗜 𝘂𝘀𝗲: •AI tools • Design Tools: Figma, FigJam, Framer, Adobe Photoshop, Adobe After Effects • Prototyping & Wireframing: Proto, Miro, Adobe XD, Figma • Project Management: Trello, Asana, Jira, Notion, GitLab, Linear • Communication tools: Slack, Zoom, Teams, Google Meet 𝗙𝗿𝗼𝗻𝘁 𝗲𝗻𝗱 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱: • HTML 5/CSS 3 (& frameworks) • JavaScript 𝗪𝗵𝘆 𝗛𝗶𝗿𝗲 𝗠𝗲: ✔️User-Centric Approach: I prioritize understanding user needs and behaviors to craft designs that enhance the overall user experience. ✔️Iterative Design: I believe in an iterative design process, ensuring continuous improvement based on user feedback and evolving project requirements. ✔️Collaborative Team Player: I thrive in cross-functional teams, fostering open communication and collaboration with developers, stakeholders, and other team members. ✔️Adaptability: Staying up-to-date with the latest design trends and technologies, I bring adaptability to ensure that the designs are fresh, modern, and aligned with industry best practices. 🔑𝐊𝐄𝐘𝐖𝐎𝐑𝐃𝐒: Website design, Website redesign, UI/UX, UI Design, UX design, User Interface Design, Landing Pages Design, Web & Mobile Design, Responsive Web Design, UI Research, User Flow, User Experience Design, Android and iOS app design, pitch deck presentation design, mobile design, Clickable prototype, eCommerce web design, logo design, Google Material Design, Graphics & UI Design, UX Research, Website Wireframing, iOS and Android guideline, wireframes design, iOS app design, Export Assets from Sketch, Principle, Webdesign, web design, Branding, Infographics design, WordPress design, website wireframing, Logo Design, icon design, Android app design, User interface designs, website design, Graphic design, Marvelapp, Axure, responsive web design, Material Design, eCommerce app design, Figma, GUI design, iOS guidelines, web design, Animation UI, InVision, prototype design, Animations creation, User Interface.

Senior Product & UX/UI Designer with 15+ years of experience helping companies build clean, intuitive and conversion‑focused digital products. Founder of Basov Design | Senior Product & UX/UI Designer I help companies and startups build clean, intuitive, conversion‑driven digital products. My focus is on UX clarity, strong visual systems, and design processes that scale. I’ve designed 50+ products for Web, iOS, Android, SaaS, eCommerce, dashboards, and complex enterprise systems. Brand Experience: Standard Chartered, Ulysse Nardin, Fabergé, Orgill, LeanTaaS, PowerDot, Vertu, Nebeus, V1CE, and more. --- 🔥 What I Do Best - Product Design — UX strategy, flows, IA, product logic - UX Design — research, wireframes, prototypes, usability - UI Design — clean, modern, scalable interfaces - Design Systems — UI kits, components, documentation - Mobile Apps — iOS, Android, Material Design - Web Apps / SaaS / Dashboards — data‑heavy, complex logic - Branding for digital products --- 🧩 My Process (fast, structured, predictable) 1. Discovery — goals, requirements, user needs, constraints 2. UX — flows, IA, wireframes, prototypes 3. UI — visual design, components, interactions 4. Handoff — dev‑ready files, specs, design system 5. QA & Iteration — visual QA, improvements, refinements --- ⭐ Why Clients Work With Me - Clear communication - Fast iterations - Strong product thinking - Pixel‑perfect UI - Reliable long‑term collaboration --- 📮 Ready to build something great If you need a clean, modern, user‑friendly product — let’s work together.

Hi, I’m Daria, a Webflow Developer & Web Designer passionate about crafting visually stunning, user-friendly, and high-performing websites. I help startups, agencies, and businesses bring their ideas to life with sleek, modern designs and seamless Webflow development. ✅ Web Design & UI/UX – clean, modern, and user-focused ✅ Figma to Webflow – pixel-perfect and efficient builds ✅ Custom Interactions & Animations – engaging user experiences ✅ CMS & Filtering Setup – scalable content management ✅ SEO & Performance Optimization – fast, mobile-friendly sites I stay up-to-date with the latest Webflow features and design trends to ensure every project not only meets but exceeds expectations. Whether you need a brand-new website or improvements to an existing one, I’m here to help. Let’s build something great together! 🚀

Every product I work on has one job: perform better for the business and feel effortless for the user. Those two things are never in conflict when the design decisions are right. I’ve spent 16 years designing across fintech, banking, logistics, e-commerce, and ESG. Clients include Mashreq Bank, Kuwait International Bank, GAC Logistics, and Just Eat Takeaway where I currently lead design across payment flows, wallet experiences, partner financial tools, and subscription products. What I actually do: ✅ Turn complex data into interfaces people can act on confidently ✅ Find where users drop off and redesign the decision that’s causing it ✅ Run discovery, workshops, and user testing that shape strategy not just screens ✅ Design systems built from scratch that scale without breaking ✅ Deliver handoffs developers can build without a follow-up call 🛠 Tools and Skills: ✅ Figma, Adobe Suite ✅ UX Research, User Testing, Information Architecture ✅ Interaction Design, Prototyping, Design Systems ✅ Stakeholder Management, Design Sprints, Workshop Facilitation ✅ HTML and CSS awareness for buildable design If your product needs to convert better, retain longer, or simply make more sense to the people using it, let’s talk.

I design complex B2B platforms that users actually want to use. With 8+ years focused on enterprise SaaS, I specialize in turning multi-step workflows, dense data interfaces, and role-based systems into experiences that reduce training time, cut support tickets, and drive adoption. If your platform has too many clicks, confused users, or a UI that grew organically and now feels duct-taped together, that's exactly the kind of problem I solve. What I bring to B2B projects: Workflow analysis and process simplification Data-heavy UI design (dashboards, tables, reporting, filters) Design systems that scale across complex product ecosystems Multi-role and permission-based interface architecture Usability testing with real enterprise users Recent impact: At United Airlines, I led UX for a safety platform serving 10,000+ users, improving usability by 43% and reducing task completion time by 40%. For a healthcare technology company, I designed a workflow orchestration platform that streamlines complex multi-step clinical processes into clear, manageable interfaces. I work primarily in Figma and can plug into your existing workflows, whether you're early-stage refining product-market fit or scaling a mature platform that needs UX debt addressed.

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗵𝗮𝘁 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗲𝘀 𝗮𝗻𝗱 𝗴𝗲𝘁𝘀 𝗿𝗲𝘀𝘂𝗹𝘁𝘀? 𝗜 𝗵𝗲𝗹𝗽 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘆𝗼𝘂𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗵𝗮𝘁 𝗰𝗼𝗺𝗯𝗶𝗻𝗲𝘀 𝘀𝗺𝗮𝗿𝘁 𝗱𝗲𝘀𝗶𝗴𝗻, 𝘀𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝘂𝘀𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗿𝗼𝗰𝗸-𝘀𝗼𝗹𝗶𝗱 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲. 𝗪𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗮 𝘀𝘁𝗮𝗿𝘁𝘂𝗽, 𝗮 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗼𝗿 𝗮𝗻 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻, 𝗶𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝗳𝗮𝘀𝘁, 𝗦𝗘𝗢-𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗯𝗼𝘁𝗵 𝗯𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗮𝗻𝗱 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 - 𝗮𝗻𝗱 𝗲𝗮𝘀𝘆 𝘁𝗼 𝗺𝗮𝗻𝗮𝗴𝗲 - 𝗜 𝗽𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝘀 𝘁𝗼 𝗹𝗶𝗳𝗲. 𝗜 𝗰𝗮𝗻 𝗮𝗹𝘀𝗼 𝗵𝗲𝗹𝗽 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝘅𝘁𝘀, 𝘀𝗼 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝘄𝗼𝗿𝗸 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹𝗹𝘆, 𝗯𝘂𝘁 𝗮𝗹𝘀𝗼 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲𝘀 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆. 𝗗𝗼 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝗺𝗼𝗿𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻, 𝗹𝗶𝗸𝗲 𝗮 𝗱𝗶𝗿𝗲𝗰𝘁𝗼𝗿𝘆 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗼𝗿 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲? 𝗜 𝗰𝗿𝗲𝗮𝘁𝗲 𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝘁𝗵𝗮𝘁 𝗹𝗼𝗼𝗸 𝗴𝗿𝗲𝗮𝘁, 𝗮𝗿𝗲 𝗲𝗮𝘀𝘆 𝘁𝗼 𝗺𝗮𝗻𝗮𝗴𝗲, 𝗮𝗻𝗱 𝗰𝗮𝗻 𝗴𝗿𝗼𝘄 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 𝗪𝗵𝘆 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 𝗠𝗲? • 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗔𝗰𝗿𝗼𝘀𝘀 𝗧𝘆𝗽𝗲𝘀 𝗼𝗳 𝗪𝗲𝗯𝘀𝗶𝘁𝗲𝘀: From sleek corporate sites to dynamic e-commerce platforms, I build WordPress websites tailored to your goals. • 𝗦𝗘𝗢 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: I don’t just design visually appealing websites - I optimize them to attract traffic, rank higher, and engage your audience. • 𝗥𝗲𝗹𝗶𝗮𝗯𝗹𝗲 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗠𝗮𝗶𝗻𝘁𝗲𝗻𝗮𝗻𝗰𝗲: Keep your website secure, up-to-date, and running smoothly with my maintenance services. • 𝗔𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗹𝗲, 𝗛𝗶𝗴𝗵-𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: Flexible pricing options for all budgets, without compromising quality. 𝗪𝗵𝗮𝘁 𝗜 𝗕𝗿𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗧𝗮𝗯𝗹𝗲: • 𝗖𝘂𝘀𝘁𝗼𝗺 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Your website reflects your brand and captivates your audience. • 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: User-friendly webshops that drive sales and provide a smooth shopping experience. • 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘁𝗼 𝗗𝗲𝘁𝗮𝗶𝗹: Pixel-perfect design and flawless functionality. • 𝗣𝗿𝗼𝘃𝗲𝗻 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: I help clients achieve online goals with smart design and SEO strategies. 𝗠𝘆 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: - 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 & 𝗪𝗼𝗼𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲: Custom development to bring your ideas to life. - 𝗕𝗿𝗶𝗰𝗸𝘀𝗕𝘂𝗶𝗹𝗱𝗲𝗿 & 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗰.𝗰𝘀𝘀: Performance-focused websites with clean, scalable code. - 𝗔𝗖𝗙/𝗖𝗿𝗼𝗰𝗼𝗕𝗹𝗼𝗰𝗸/𝗝𝗲𝘁𝗘𝗻𝗴𝗶𝗻𝗲: Dynamic content and listing websites with custom post types and filters. - 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝗼𝗿 𝗣𝗿𝗼: Advanced design capabilities for highly customized websites. - 𝗪𝗣𝗠𝗟: Seamless multilingual website development. - 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗸𝗶𝗹𝗹𝘀: HTML, CSS, JavaScript, and basic PHP. 𝗟𝗲𝘁'𝘀 𝗕𝗿𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗩𝗶𝘀𝗶𝗼𝗻 𝘁𝗼 𝗟𝗶𝗳𝗲! Whether you need a corporate website, an e-commerce platform, a personal blog, or a nonprofit site, I’ve got you covered. I’m passionate about creating websites that are not only visually stunning but also strategically designed to deliver results. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗼𝗿 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝘀? Contact me for a no-obligation consultation. I’m excited to hear from you and help you achieve your online goals!