Hire the Best Marketing Consultants in Amsterdam, NL

Do you feel confident spending your money on Meta or Google Ads? Most business owners don't. I've worked with over 200 of them and the problem is almost always the same: the data can't be trusted, so every budget decision is a guess. Meta says ROAS is 4.2. Shopify says something different. Google claims half the conversions. And nobody can tell you which campaigns are actually profitable. So you scale what feels right. And budget leaks in places you can't see. That's the problem I fix. My name is Michel Brok, founder of Tracking Architects. 17 years in digital marketing. 200+ tracking implementations across Shopify brands, media buyers, and growth teams running serious ad spend on Meta and Google. I build the infrastructure that turns your fragmented data into one clear picture, so you can make confident budget decisions instead of educated guesses. What's usually broken When I audit a new account, I almost always find the same three problems: 1. Signal quality: Meta and Google aren't receiving accurate purchase signals, so the algorithm can't find your best buyers 2: Attribution gaps: conversions are missed or double-counted, making platform data untrustworthy 3: No single source of truth. Shopify, Meta, and Google all tell a different story, and nobody knows which one to believe Once those are fixed, most clients see 20–30% more tracked conversions on Meta and 17–26% uplift in Google Ads. Not because ad performance magically improved, because the data was wrong to begin with. What accurate tracking actually unlocks Clean data isn't the end goal, it's the starting point. Once your sources agree, you can start asking the questions that actually move the business: - Which campaigns are profitable after COGS and shipping? - Which customer segments have a CAC worth paying? - Where should the next €10–50k in ad spend actually go? That's the layer most brands never reach because they're still arguing about which number is right. We help you get there. Who I work with Shopify brands and media buyers spending serious budget on Meta Ads and Google Ads, who need to trust their numbers before they scale. Especially if: - Your Meta ROAS and Shopify revenue don't match - You're dealing with Meta health restrictions or other sensitive categories - Multiple people have touched your GTM setup and it's become unreliable - You're increasing spend and need a stable, privacy-compliant tracking foundation What the work looks like 1. Audit - I identify exactly what's broken and what it's costing you in missed signals and bad decisions 2: Implementation - Clean, server-side tracking via Google Tag Manager and Stape: Meta Conversions API, Google Enhanced Conversions Tracking, Consent Mode V2, GA4, and more 3: QA - Full verification with test events and live tracking before anything goes live 4: Handoff - You get a walkthrough of what was built, why, and how to maintain it Platforms: Shopify · WooCommerce · GoHighLevel · ClickFunnels · HubSpot Tracking stack: Meta Conversions API · Google Ads Enhanced Conversions · GA4 · TikTok / Pinterest / Snap Events APIs · Looker Studio Fast to respond. Straightforward to work with. Focused on one outcome: you knowing exactly where your ad budget is going, and where it should go next. Let's start with an audit. Michel Brok Founder, Tracking Architects

I help businesses build strong, well-positioned brands through market research, strategic positioning, and effective marketing strategies. As an international marketing consultant, I work with companies to understand their market, refine their brand, and develop marketing and social media strategies that connect with the right audience. My background includes marketing, brand strategy, and consumer psychology, supported by a Master’s degree in Luxury Brand Management. I have worked with international businesses and entrepreneurs across Europe and the GCC region, developing strategies that help brands position themselves and differentiate in competitive markets. I have collaborated with businesses in industries such as luxury, beauty, concierge services, and real estate, developing marketing strategies, social media content strategies, and brand identity. My work has also involved building new brands from scratch, repositioning existing brands, and developing strategies that strengthen brand identity and market presence. I support businesses with: • Marketing Strategy & Marketing Planning
Development of strategic marketing plans to help brands reach the right audience and strengthen their market position. • Brand Strategy & Brand Positioning
Defining brand identity, messaging, and positioning to create a clear and differentiated brand presence. • Brand Development & Rebranding
Building new brands from scratch or repositioning existing brands to strengthen brand identity and market perception. • Market Research & Competitor Analysis
Research and analysis to understand market trends, competitors, and customer behavior. • Consumer Psychology & Audience Research
Understanding customer motivations, behavior, and identifying the right target audience. • Social Media Strategy & Content Development
Developing social media strategies and content aligned with brand positioning and marketing goals. • Brand Identity & Creative Direction
Supporting the development of brand identity, visual direction, and brand consistency. • Marketing Translation & Localization (Farsi | German | English)
Translating and adapting marketing content, website copy, and brand messaging for different markets. My approach combines market research, consumer psychology, and strategic thinking with creative brand development. I focus on understanding the customer, the market, and the competitive landscape to develop clear brand positioning and effective marketing strategies. By combining marketing strategy, brand development, and social media strategy, I help businesses build strong and differentiated brands and create content that resonates with their target audience. If you're looking to build a strong and distinctive brand, refine your positioning, and develop creative marketing and social media strategies that help your business stand out in the market and connect with the right audience, I would be happy to discuss your project.

NB: Although I am based in Europe, I have supported clients based in EST and PST time zones comfortably. Here is a bit about me: I’ve worn many hats in my career and as a result, I have developed a quick ability to manage multi-disciplinary positions. I thrive in startup environments! With an ability to spot commercial opportunities, execute innovative strategies and manage general operations, teams and marketing strategies, my talent is aimed at helping organizations move forward. I don’t search for the credit, I search for a win! I have a passion for startups, innovation and operational optimizations. And with an ease for complex problem solving, my strengths as a startup consultant and generalist boil down to: o Sales & Marketing: strategical, creative, and analytical o Project Management Expert: I love big ideas but most importantly executing these o Strong customer-facing, communication, and interpersonal skills o Motivational leader: ensuring efficiency and good morale within a group. o Entrepreneurial mindset, and startup driven: I spot opportunities with a big-picture approach. I run towards the flame! o Process-driven, I help visionaries clean up shop as the Mary Poppins of startups.

⭐️⭐️⭐️⭐️⭐️ We brought Marcel on to scale affiliates, referrals, and customer advocacy. Long story short, Marcel exceeded our ambitious goals. He is a rare structured thinker that executes and leads with high precision. We'd love to have him back soon. - Edddie Wu, COO, Blaze.ai Hi, I'm Marcel. You've found traction. Revenue is growing. But scaling feels harder than it should, and you're still the bottleneck. I fix that. I help founder-led companies scale from $1M to $10M by building revenue systems that work without you. WHAT THIS LOOKS LIKE: → My last client (Blaze.ai) went from 300 to 2,700 customers/month in 9 months → 800% growth, founder removed from day-to-day growth decisions → Systems the team now runs independently WHAT I ACTUALLY DO: → GTM Systems: Add predictable pipeline without adding headcount → RevOps: Stop losing deals to slow follow-up and disconnected tools → Growth Architecture: Build playbooks your team can run without heroics → AI Leverage: Save 10+ hours/week on manual work that kills your margin HOW I'M DIFFERENT: I don't deliver a PDF and disappear. I diagnose, fix, and build systems your team can actually run. Strategy before tactics. Fix before adding. 20 years of experience, IKEA executive, SaaS growth, revenue systems for coaching and EdTech. IDEAL FIT: • Founder-led companies, $1M-$10M revenue • Post-traction, ready to systematize (not pre-revenue) • Values sustainable growth over hypergrowth chaos NOT A FIT: • Pre-revenue startups (nothing to optimize yet) • "Move fast and break things" culture • Looking for a task-taker If growth feels like whack-a-mole and you're ready to build systems that scale, let's talk.

Experienced Sales And Marketing manager with a demonstrated history of working in the sportmarketing, event and advertising industry. Skilled in Marketing Management, Experiential Marketing, Coaching, Marketing Strategy, and Event Management. Strong marketing professional with a Master of Science (MSc) focused on (Sports) Marketing.

With more than 10 years of experience working in marketing strategy, my passion is developing brands that change behavior and products that solve problems. My clientele vary from sustainability, entertainment, automobile, CPG, tourism, hospitality, technology and alcohol brands.