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I’m a Shopify UX & Design Specialist with 7+ years of experience (Top Rated Plus on Upwork) helping brands build thoughtful, conversion-focused e-commerce experiences — especially for brands that care about design quality, clear positioning, and sustainable growth. ▫️ Shopify Store Setup & Theme Customization ▫️ UX & Conversion Optimization ▫️ SEO & Performance Enhancement ▫️ Cross-border & Multilingual Stores (EN/JP) I help small to mid-sized brands build stores that perform well from day one and keep growing with you. Whether you're launching a new site or refining an existing one, my approach combines thoughtful UX, efficient delivery, and open communication at every stage. Beyond attractive design, I focus on making your store easy to use, easy to scale, and ready to deliver real results — from faster load times and optimized product pages to conversion improvements and streamlined customer journeys. 🧩 What I can help with: - Shopify Store Design & UX Optimization - Store Redesigns & Ongoing Optimization - Performance Tuning & SEO Best Practices - Multilingual Store Structure (EN/JP), Market & Legal Settings - Essential App Setup aligned with UX and business goals - Post-launch Support & Documentation - Wix Setup with Velo & Dynamic CMS 🧭 My Development Process: Discovery – Understand your goals, brand values, and customer journey Planning – Map out structure, timeline, and what success looks like Design – Align layout & visuals with your brand and audience Implementation – Build using Liquid, Velo, HTML/CSS, and JavaScript Testing – Ensure mobile speed, responsiveness & UX readiness Launch – Go live with confidence and support included - Shopify – Liquid, Theme Customization, Shopify CLI, Flow, Metafields, App Integration, Shopify Magic - Frontend – HTML/CSS, JavaScript, jQuery, Responsive Design - SEO & Analytics – Site Speed, Technical SEO, Core Web Vitals, GA4, GTM - Tools – Figma, GitHub, Adobe CC, Klaviyo - Languages – English (fluent), Japanese (native), Dutch (intermediate) - Wix – CMS Collections, Velo, Dynamic Pages 💬 What you can expect when working with me: - Clear, responsive communication - Clean, conversion-focused design - Attention to both strategy and fine details - Flexible, collaborative process - Long-term mindset: support beyond launch Let’s build something that works well, feels right, and drives results. Feel free to reach out anytime. Last updated: April 7, 2026

Got a Squarespace project? Send me a message, I read every one and respond fast. Whether you're starting from scratch, working off a design mockup, or need a Squarespace expert to fix, redesign, or level up your site, I'm the person to call. I don't just build websites, I build clean, modern, conversion-focused Squarespace websites that make your brand look credible, professional, and polished, and that work without you having to babysit them. Over the years I've worked with small business owners, coaches, creatives, agencies, and eCommerce brands who all had one thing in common: they needed a Squarespace website that actually performs, not just one that looks nice and sits there. Here's what I bring to your project: ✔️ Squarespace Website Design & Redesign: custom layouts on Squarespace 7.1 and Fluid Engine, built around your brand and exact spacing/typography/visual hierarchy, not a recycled template ✔️ Mockup-to-Live Builds: give me your Figma, PDF, or static HTML mockup and I'll deliver a pixel-accurate, fully functional Squarespace site ✔️ Squarespace eCommerce & Online Store: smooth product pages, upsells, and checkout flow ✔️ Squarespace Custom Code: Custom CSS, JavaScript, and code injections for functionality beyond the default editor ✔️ Landing Pages: high-converting, mobile-responsive landing pages built for clear calls-to-action ✔️ Squarespace SEO Optimization: on-page SEO best practices, meta titles/descriptions, URL structure, redirects, and fast-loading mobile-friendly setup ✔️ Domain & Technical Setup: domain connection, DNS verification, and troubleshooting so your site goes live without headaches ✔️ Squarespace Maintenance & Support: bug fixes, layout fixes, content updates, and ongoing care. I don't disappear after launch Who I work best with: Small business owners, personal brands, coaches, consultants, agencies, photographers, and online store owners who are serious about their Squarespace website and online presence. Whether you need a Squarespace Business Website, a portfolio site, a full eCommerce store, or a quick redesign/refresh of existing pages, I keep communication proactive, timelines honest, and quality non-negotiable. 📨 Send me a message, tell me what you're building, share any mockups or examples of the look you're after, and let's figure out the best path forward.

Shopify Developer & CRO-Focused Store Builder I am Alex and I come from technical background of web development and design. My experience is broad around the Ecommerce field where I helped in markets such as: 📍Eastern Europe📍The Netherlands📍Germany📍US📍CAN📍UK📍AUS📍NZ As you can get the full picture already, I am delivering high-performing, conversion-focused websites for clients worldwide. I help brands with their Shopify: 🇸Shopify Theme Customization 🇸Shopify CRO & UI/UX Enhancements 🇸Shopify Store Setup 🇸Shopify Store Development Or with similar in the field tasks: 🚧 Custom Design, Responsive Layouts & Performance Improvements 🪱 Parasite SEO for fast, free traffic 📈Analytics of Paid Traffic (Meta) 🖊️ A/B Tests with multiple AI tools and Heat maps My goal is to help personal brands and businesses with their Shopify stores. When we work together, I try to provide the best service possible and genuinely care about the success of your store. As a Shopify expert, I will assist you with all the mentioned above skills you already read, so I can see your store / business grow exponentially. It does not matter if it was from small bug fix or develop whole Shopify infrastructure I treat everything with keen eye for details. While I keep everything transparent, and I have a great BS filter, therefore if I spot an unreasonable decision/solutions I always try to understand the full picture and give a data-driven approach. I have knowledge from running the traffic to converting it, so I can assist with everything which is connected via e-commerce field. My approach always do my best to exceed your expectations, but also to sort everything out when I am not there as well. Let’s collaborate to take your website and business to the next level, fast, professional, and results-oriented.

If you have a product idea you want to bring to life, I can help you turn it into something you can eventually hold in your hands. I’m a hands-on Mechanical Engineer with over 9 years of experience developing products from the first sketch all the way to fully functional prototypes. I work across every stage of the design process, including concept development, CAD modeling, manufacturing, testing, and assembly. Over the years, I’ve gained practical experience with a wide range of fabrication methods such as laser cutting, creating precise DXF files, CNC machining, milling, lathe work, and general mechanical assembly. This means you’re not just getting a designer, but someone who understands how a product is actually built and how it needs to function in the real world. Whether you need a clear product concept, detailed 3D models, functional prototypes, or a design refined for production, I can support your project from beginning to end. I can help you move smoothly through the entire development process, from the initial idea to a prototype you can test and hold. From the first conversation to the final result, you will always know where your project stands. If you’re ready to turn your idea from an initial thought into a physical product, I’d be happy to help you take that next step.

Your creative partner in building memorable brands that stand out and grow with your business. Officially ranked in the top 1% of freelancers on Upwork. I turn visions into powerful brand identities that speak, sell, and scale. 🏆 Top 1% on Upwork (Expert-vetted + top rated plus) 🧠 Bsc in Communication, Msc in Marketing ✅ Proud to be part of Upwork's Talent Scout™ ⚡️ Helped 100+ businesses grow with branding Why my clients choose me 1. Brand strategy – positioning and purpose rooted in brand psychology 2. Visual identity – design that resonates and reflects your brand's essence 3. No fluff, real impact – 100+ successful brands shaped by real results We are a match if... You’re a founder ready to bring your vision to life, attract your first customers, or secure funding. Or you’re a CEO or Head of Marketing at a Scale-Up tasked with rebranding and driving growth. I partner with ambitious teams to turn complex ideas into clear, compelling brand identities that connect, convert, and scale. If you're building something meaningful and need a strategic mind by your side — let’s talk. Nice to know: - Award winning branding expert - Worked with global names like Coca Cola, Ford and Tesla - Work featured in Women's Health, Vogue, Harpers Bazaar and NYFW 📩 Ready to level up your brand? Message me and let's kick off our collaboration. 💬 Recent reviews from clients I worked with (Mehry M.) Working with Lana has been an absolute pleasure! From the start, her professionalism and creative expertise were evident. She took the time to deeply understand our brand vision and translated it into a stunning design that perfectly encapsulates our mission. I highly recommend Lana. A true gem. (Sean M.) I'll note that I generally abhor cheesy workshops. Lana's was not like that. She was patient with us as we iterated and helped us create a true brand identify that reflects our values. Lana put so much thought into what we were doing that the brand guide proved to be so much more. I'll definitely work with her again.

Every product I work on has one job: perform better for the business and feel effortless for the user. Those two things are never in conflict when the design decisions are right. I’ve spent 16 years designing across fintech, banking, logistics, e-commerce, and ESG. Clients include Mashreq Bank, Kuwait International Bank, GAC Logistics, and Just Eat Takeaway where I currently lead design across payment flows, wallet experiences, partner financial tools, and subscription products. What I actually do: ✅ Turn complex data into interfaces people can act on confidently ✅ Find where users drop off and redesign the decision that’s causing it ✅ Run discovery, workshops, and user testing that shape strategy not just screens ✅ Design systems built from scratch that scale without breaking ✅ Deliver handoffs developers can build without a follow-up call 🛠 Tools and Skills: ✅ Figma, Adobe Suite ✅ UX Research, User Testing, Information Architecture ✅ Interaction Design, Prototyping, Design Systems ✅ Stakeholder Management, Design Sprints, Workshop Facilitation ✅ HTML and CSS awareness for buildable design If your product needs to convert better, retain longer, or simply make more sense to the people using it, let’s talk.