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Most websites don't have a design problem, they have a conversion problem. I help SaaS, product teams and B2B companies turn more visitors into users by tying every design decision to a measurable outcome. Results from my work: • +55% active users and +167% engagement for a fintech product (GA4-verified, 6-month window) • 23% churn reduction and +18.5% higher user acquisition on a B2B SaaS redesign • Diagnosed and fixed a broken PropTech funnel: 2,172 CTA clicks were producing just 13 registrations I'm a CRO-focused UX/UI and product designer with 10+ years of experience across web design, product design and UX/UI, including work for Philips, P&G, Candu and JustSnap. My approach is simple: I find where users struggle and where you're losing them, then design clean, intuitive solutions that fix it,not just visuals that look good in a portfolio. What makes me different: I combine UX thinking with a conversion mindset, I focus on user behavior over trends, and I'm direct about what will and won't work. Where I add the most value: • Web design & product design for SaaS and B2B companies • Website & product redesigns focused on conversion • Landing page conversion optimization • CRO/UX audits with prioritized, actionable fixes • User flows, wireframing & prototyping in Figma Tools: Figma • Framer • GA4 • PostHog • Clarity • Maze • HTML/CSS & JavaScript literacy for dev-ready handoff • AI tools (Claude, ChatGPT) Send me your site or product and I'll record a short video walking through 2–3 specific places where you're likely losing conversions. It's free, no commitment needed. Just invite me or message me to start.

🥇 Top 10% UI/UX Designer on Upwork 🥇 100% Success Rate on Upwork 🥇 10+ years of professional experience 📍I help businesses turn underperforming websites & apps into growth machines that users love and investors notice. 𝐈’𝐦 𝐔𝐦𝐚𝐫 𝐅𝐚𝐫𝐨𝐨𝐪, 𝐚 𝐬𝐞𝐚𝐬𝐨𝐧𝐞𝐝 𝐔𝐈/𝐔𝐗 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫 𝐰𝐢𝐭𝐡 𝐨𝐯𝐞𝐫 𝟏𝟎 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠 𝐡𝐢𝐠𝐡-𝐢𝐦𝐩𝐚𝐜𝐭, 𝐮𝐬𝐞𝐫-𝐜𝐞𝐧𝐭𝐫𝐢𝐜 𝐝𝐞𝐬𝐢𝐠𝐧𝐬 𝐟𝐨𝐫 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬, 𝐒𝐚𝐚𝐒 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬, 𝐟𝐢𝐧𝐭𝐞𝐜𝐡, 𝐚𝐧𝐝 𝐅𝐨𝐫𝐭𝐮𝐧𝐞 𝟓𝟎𝟎 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬. 𝐌𝐲 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 ✔ UI/UX Design for SaaS, Fintech, Enterprise & AI products ✔ Mobile & Responsive Web Design (Cross-device consistency) ✔ Design Systems & Figma Mastery for scalable UI ✔ Frontend Development Collaboration & Integration (React, Vue.js) ✔ User Research, Personas & Usability Testing ✔ Rapid Prototyping with Framer & Adobe XD for Agile Iterations ✔ Conversion Rate Optimization (CRO) through intuitive UX ✔ Wireframing & Interactive Prototypes ✔ E-commerce UI/UX Design and Checkout Optimization ✔ SaaS Dashboard & Admin Panel Design ✔ Brand Identity & Visual Design Integration 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐂𝐡𝐨𝐨𝐬𝐞 𝐌𝐞 - Generated over $15.2M in client revenue through design improvements - Delivered 100% client satisfaction across 33+ projects - Deep understanding of SaaS and Fintech user behavior and needs - Proven ability to seamlessly collaborate with developers and product teams 𝐌𝐲 𝐏𝐫𝐨𝐜𝐞𝐬𝐬: 𝐅𝐫𝐨𝐦 𝐕𝐢𝐬𝐢𝐨𝐧 𝐭𝐨 𝐈𝐦𝐩𝐚𝐜𝐭 ➡ Discovery & Requirements Analysis ➡ Concept Sketching ➡ Wireframing & Low-Fidelity Prototyping ➡ High-Fidelity Mockups ➡ Interactive Clickable Prototypes ➡ User Testing & Heuristic Analysis 𝐂𝐥𝐢𝐞𝐧𝐭 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 🌟 Boosted user retention by 300% for a social media app in the first year 🌟 Improved employee productivity by 50% with an intuitive dashboard design 🌟 Doubled volunteer sign-ups for a non-profit organization via a redesigned website 𝐖𝐡𝐚𝐭 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐒𝐚𝐲 "Umar did an excellent job creating a design for our app. Not only was he available almost all the time, but he also delivered outstanding work in a short amount of time. There were things in the designs that needed improvement, but he enhanced everything until we were satisfied. Overall I highly recommend working with Umar, and I will hire him again if I need something to be designed." "Umar is a trusted designer, with a modern taste. I like to work with him not only for his ability as graphic designer but also for his balanced personality! I will hire him again" "I will definitely rehire .good communication skills And great experience" 𝐂𝐥𝐢𝐜𝐤 ‘𝐒𝐞𝐧𝐝 𝐌𝐞𝐬𝐬𝐚𝐠𝐞’ 𝐚𝐧𝐝 𝐥𝐞𝐭’𝐬 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐯𝐢𝐬𝐢𝐨𝐧 𝐚 𝐫𝐞𝐚𝐥𝐢𝐭𝐲. 🚀

I design complex B2B platforms that users actually want to use. With 8+ years focused on enterprise SaaS, I specialize in turning multi-step workflows, dense data interfaces, and role-based systems into experiences that reduce training time, cut support tickets, and drive adoption. If your platform has too many clicks, confused users, or a UI that grew organically and now feels duct-taped together, that's exactly the kind of problem I solve. What I bring to B2B projects: Workflow analysis and process simplification Data-heavy UI design (dashboards, tables, reporting, filters) Design systems that scale across complex product ecosystems Multi-role and permission-based interface architecture Usability testing with real enterprise users Recent impact: At United Airlines, I led UX for a safety platform serving 10,000+ users, improving usability by 43% and reducing task completion time by 40%. For a healthcare technology company, I designed a workflow orchestration platform that streamlines complex multi-step clinical processes into clear, manageable interfaces. I work primarily in Figma and can plug into your existing workflows, whether you're early-stage refining product-market fit or scaling a mature platform that needs UX debt addressed.

🌠 6+ years at award-winning creative agencies 🖼️ Custom UX/UI & branding - no generic templates 🚀 Design that creates brand value and a distinctive market position Hi, I’m Richard van den Brink, an experienced UX/UI designer based in the Netherlands. Over the past few years, I’ve collaborated with award winning creative agencies and worked within full-scale design and development teams on digital products spanning both commercial and brand-driven contexts. As a designer I focus on finding the right balance between creativity and functionality. First impressions matter, which is why I design experiences that stand out visually while remaining intuitive and easy to use. I distinguish my work through the thoughtful use of motion and interaction, using it to add clarity, rhythm, and character without getting in the way of usability. I’m closely involved throughout the entire design process, from early ideas and strategic direction to refined execution and delivery. Curious by nature, I continue to explore new technologies and workflows, including AI. Looking for a designer who makes your product look great while staying true to its purpose and users? Let’s talk

Hi, I’m Daria, a Webflow Developer & Web Designer passionate about crafting visually stunning, user-friendly, and high-performing websites. I help startups, agencies, and businesses bring their ideas to life with sleek, modern designs and seamless Webflow development. ✅ Web Design & UI/UX – clean, modern, and user-focused ✅ Figma to Webflow – pixel-perfect and efficient builds ✅ Custom Interactions & Animations – engaging user experiences ✅ CMS & Filtering Setup – scalable content management ✅ SEO & Performance Optimization – fast, mobile-friendly sites I stay up-to-date with the latest Webflow features and design trends to ensure every project not only meets but exceeds expectations. Whether you need a brand-new website or improvements to an existing one, I’m here to help. Let’s build something great together! 🚀

Hi there :) My name is Sonia – I'm a freelance designer specializing in aligning bespoke digital assets with your unique brand story. While I've worked with brands across various industries, my true calling involves supporting businesses focused on both body and mind care. Over the years, I've successfully curated content for spiritual mentors, yoga instructors, wellness coaches, nutritionists, supplement brands, nutritionists and even psychologists - fine-tuning my design approach to this transformative field. Besides, as a female entrepreneur myself, I particularly enjoy collaborating with other female-owned businesses, bringing their unique visions to life in the digital space. With 5 years of experience evolving from digital content design to UX specialization, my approach is about more than just aesthetics: working with me means getting a dedicated designer who understands both your target needs and Instagram's visual requirements - I believe it's my true calling to create unique, on-brand content that helps you stand out in the digital community. Ready to create something extraordinary together? My agenda is open to take in new clients!