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I spent 10 years in advertising agencies, on brands like Fortune 500 AB InBev. I created print campaigns for Heineken, digital design for Discovery Bank, and Discovery Insure. Add Expert-Vetted and 100+ happy Upwork clients to that, and you've got a senior creative who'll hold your brand to an agency standard. The project I'm proudest of: art direction and digital designer for the legendary ABI flagship beer Castle Lager's BackUp Squad AFCON campaign: 48 million people reached, 87 million impressions, and Bookmark Awards finalist. Why teams pick me: -More than 100 completed jobs across a decade on Upwork. The feedback tags clients keep choosing: professional, reliable, committed to quality. -A cum laude master's degree and a published book, so dense material doesn't scare me. Give me forty pages of strategy, and I'll find the idea worth building the work around. -Whatever the brief needs: brand and identity systems, print and digital campaigns, editorial and layout. Plug me into a team as senior hands, or hand me a project and I'll run it end to end. -On-brand imagery with AI (the befores and afters are worth a portfolio on their own, trust me). I trained the creative teams behind Heineken and AB InBev to create key visuals and product images in this exact workflow. Graphic design and art direction for premium brands: brand identity, logo and visual systems, print and digital campaigns, editorial and layout, packaging, and presentation and pitch deck design in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Firefly) and Figma, PowerPoint, and Google Slides. AI-generated product and ad imagery: rough product photos turned into polished, on-brand visuals for e-commerce webshop product photography and campaigns using Google Nano Banana and Midjourney.

🥇 Top 10% UI/UX Designer on Upwork 🥇 100% Success Rate on Upwork 🥇 10+ years of professional experience 📍I help businesses turn underperforming websites & apps into growth machines that users love and investors notice. 𝐈’𝐦 𝐔𝐦𝐚𝐫 𝐅𝐚𝐫𝐨𝐨𝐪, 𝐚 𝐬𝐞𝐚𝐬𝐨𝐧𝐞𝐝 𝐔𝐈/𝐔𝐗 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫 𝐰𝐢𝐭𝐡 𝐨𝐯𝐞𝐫 𝟏𝟎 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠 𝐡𝐢𝐠𝐡-𝐢𝐦𝐩𝐚𝐜𝐭, 𝐮𝐬𝐞𝐫-𝐜𝐞𝐧𝐭𝐫𝐢𝐜 𝐝𝐞𝐬𝐢𝐠𝐧𝐬 𝐟𝐨𝐫 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬, 𝐒𝐚𝐚𝐒 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬, 𝐟𝐢𝐧𝐭𝐞𝐜𝐡, 𝐚𝐧𝐝 𝐅𝐨𝐫𝐭𝐮𝐧𝐞 𝟓𝟎𝟎 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬. 𝐌𝐲 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 ✔ UI/UX Design for SaaS, Fintech, Enterprise & AI products ✔ Mobile & Responsive Web Design (Cross-device consistency) ✔ Design Systems & Figma Mastery for scalable UI ✔ Frontend Development Collaboration & Integration (React, Vue.js) ✔ User Research, Personas & Usability Testing ✔ Rapid Prototyping with Framer & Adobe XD for Agile Iterations ✔ Conversion Rate Optimization (CRO) through intuitive UX ✔ Wireframing & Interactive Prototypes ✔ E-commerce UI/UX Design and Checkout Optimization ✔ SaaS Dashboard & Admin Panel Design ✔ Brand Identity & Visual Design Integration 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐂𝐡𝐨𝐨𝐬𝐞 𝐌𝐞 - Generated over $15.2M in client revenue through design improvements - Delivered 100% client satisfaction across 33+ projects - Deep understanding of SaaS and Fintech user behavior and needs - Proven ability to seamlessly collaborate with developers and product teams 𝐌𝐲 𝐏𝐫𝐨𝐜𝐞𝐬𝐬: 𝐅𝐫𝐨𝐦 𝐕𝐢𝐬𝐢𝐨𝐧 𝐭𝐨 𝐈𝐦𝐩𝐚𝐜𝐭 ➡ Discovery & Requirements Analysis ➡ Concept Sketching ➡ Wireframing & Low-Fidelity Prototyping ➡ High-Fidelity Mockups ➡ Interactive Clickable Prototypes ➡ User Testing & Heuristic Analysis 𝐂𝐥𝐢𝐞𝐧𝐭 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 🌟 Boosted user retention by 300% for a social media app in the first year 🌟 Improved employee productivity by 50% with an intuitive dashboard design 🌟 Doubled volunteer sign-ups for a non-profit organization via a redesigned website 𝐖𝐡𝐚𝐭 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐒𝐚𝐲 "Umar did an excellent job creating a design for our app. Not only was he available almost all the time, but he also delivered outstanding work in a short amount of time. There were things in the designs that needed improvement, but he enhanced everything until we were satisfied. Overall I highly recommend working with Umar, and I will hire him again if I need something to be designed." "Umar is a trusted designer, with a modern taste. I like to work with him not only for his ability as graphic designer but also for his balanced personality! I will hire him again" "I will definitely rehire .good communication skills And great experience" 𝐂𝐥𝐢𝐜𝐤 ‘𝐒𝐞𝐧𝐝 𝐌𝐞𝐬𝐬𝐚𝐠𝐞’ 𝐚𝐧𝐝 𝐥𝐞𝐭’𝐬 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐯𝐢𝐬𝐢𝐨𝐧 𝐚 𝐫𝐞𝐚𝐥𝐢𝐭𝐲. 🚀

Most websites don't have a design problem, they have a conversion problem. I help SaaS, product teams and B2B companies turn more visitors into users by tying every design decision to a measurable outcome. Results from my work: • +55% active users and +167% engagement for a fintech product (GA4-verified, 6-month window) • 23% churn reduction and +18.5% higher user acquisition on a B2B SaaS redesign • Diagnosed and fixed a broken PropTech funnel: 2,172 CTA clicks were producing just 13 registrations I'm a CRO-focused UX/UI and product designer with 10+ years of experience across web design, product design and UX/UI, including work for Philips, P&G, Candu and JustSnap. My approach is simple: I find where users struggle and where you're losing them, then design clean, intuitive solutions that fix it,not just visuals that look good in a portfolio. What makes me different: I combine UX thinking with a conversion mindset, I focus on user behavior over trends, and I'm direct about what will and won't work. Where I add the most value: • Web design & product design for SaaS and B2B companies • Website & product redesigns focused on conversion • Landing page conversion optimization • CRO/UX audits with prioritized, actionable fixes • User flows, wireframing & prototyping in Figma Tools: Figma • Framer • GA4 • PostHog • Clarity • Maze • HTML/CSS & JavaScript literacy for dev-ready handoff • AI tools (Claude, ChatGPT) Send me your site or product and I'll record a short video walking through 2–3 specific places where you're likely losing conversions. It's free, no commitment needed. Just invite me or message me to start.

Got a Squarespace project? Send me a message, I read every one and respond fast. Whether you're starting from scratch, working off a design mockup, or need a Squarespace expert to fix, redesign, or level up your site, I'm the person to call. I don't just build websites, I build clean, modern, conversion-focused Squarespace websites that make your brand look credible, professional, and polished, and that work without you having to babysit them. Over the years I've worked with small business owners, coaches, creatives, agencies, and eCommerce brands who all had one thing in common: they needed a Squarespace website that actually performs, not just one that looks nice and sits there. Here's what I bring to your project: ✔️ Squarespace Website Design & Redesign: custom layouts on Squarespace 7.1 and Fluid Engine, built around your brand and exact spacing/typography/visual hierarchy, not a recycled template ✔️ Mockup-to-Live Builds: give me your Figma, PDF, or static HTML mockup and I'll deliver a pixel-accurate, fully functional Squarespace site ✔️ Squarespace eCommerce & Online Store: smooth product pages, upsells, and checkout flow ✔️ Squarespace Custom Code: Custom CSS, JavaScript, and code injections for functionality beyond the default editor ✔️ Landing Pages: high-converting, mobile-responsive landing pages built for clear calls-to-action ✔️ Squarespace SEO Optimization: on-page SEO best practices, meta titles/descriptions, URL structure, redirects, and fast-loading mobile-friendly setup ✔️ Domain & Technical Setup: domain connection, DNS verification, and troubleshooting so your site goes live without headaches ✔️ Squarespace Maintenance & Support: bug fixes, layout fixes, content updates, and ongoing care. I don't disappear after launch Who I work best with: Small business owners, personal brands, coaches, consultants, agencies, photographers, and online store owners who are serious about their Squarespace website and online presence. Whether you need a Squarespace Business Website, a portfolio site, a full eCommerce store, or a quick redesign/refresh of existing pages, I keep communication proactive, timelines honest, and quality non-negotiable. 📨 Send me a message, tell me what you're building, share any mockups or examples of the look you're after, and let's figure out the best path forward.

I design dashboards and complex workflow interfaces for B2B SaaS products. If your platform has grown into too many clicks, inconsistent screens, or a UI your customers need training to survive, that's the problem I solve. At United Airlines I led UX for a safety platform serving 10,000+ users and lifted its usability score 43%. On a separate emergency response program there, task completion time dropped 40%. For a healthcare technology company, I designed a radiology workflow orchestrator that turns multi-step clinical processes into clear, manageable interfaces. For a fintech startup, I built a full design system from scratch and designed a dashboard where owners understand their financial position in under 10 seconds. What I bring to a dashboard or platform project: Information hierarchy built around the decisions your users make, not the data you happen to have Design systems with tokens and component variants that scale past the first ten screens Multi-role and permission-based interface architecture Dense data UI: tables, filtering, reporting, drill-downs Clean developer handoff in Figma I work with early-stage teams refining product-market fit and mature products carrying UX debt. Senior-level, hands-on, and direct about what will and won't move your metrics.

Hi, I’m Daria, a Webflow Developer & Web Designer passionate about crafting visually stunning, user-friendly, and high-performing websites. I help startups, agencies, and businesses bring their ideas to life with sleek, modern designs and seamless Webflow development. ✅ Web Design & UI/UX – clean, modern, and user-focused ✅ Figma to Webflow – pixel-perfect and efficient builds ✅ Custom Interactions & Animations – engaging user experiences ✅ CMS & Filtering Setup – scalable content management ✅ SEO & Performance Optimization – fast, mobile-friendly sites I stay up-to-date with the latest Webflow features and design trends to ensure every project not only meets but exceeds expectations. Whether you need a brand-new website or improvements to an existing one, I’m here to help. Let’s build something great together! 🚀