I am a freelance Creative Strategist and Marketeer with over 11 years of industry experience working on large and small brands from both in-house and ad agency set-ups.
I am a marketing all-rounder with experience in both strategic and creative "big thinking", as well as hands-on experience in design, analytics, email marketing, and social media management (paid and organic).
I love to work with start-ups on creating a well-rounded marketing strategy to achieve your goals, and also have a particular specialism with social media campaigns (paid and unpaid).
I thrive with variety and am excited by big challenges. I believe that my varied skillset and passion for problem solving makes me an ideal fit for small charities or start-ups who need a determined all-rounder to make impactful KPI-driven campaigns.
My relevant education and experience:
• BA Honours Creative Advertising Degree (Lincoln University), Foundation Art & Design degree (Central St. Martins, London).
• Freelance Art Director at various ad agencies: DLKW Lowe, Quiet Storm, Isobel, IRIS Worldwide, Blue Hive, GTB / Ogilvy. (2 years). Developing advertising campaigns across a range of channels.
• Worked for 4.5 years as an Art Director and single creative working on social & campaigns for Ford Motor Company, South West Trains, Guide Dogs for the Blind, and Wrap-up London. Covering a range of TV, Radio, Print, PR, Social Media, digital marketing, online advertising, and non-traditional campaigns.
• Launched and managed the organic social media channels (paid and organic) for several small brands as a freelance marketing and social media consultant (VA Institute Australia, Village Leathers London, Just Move in). Coming up with a new brand image for Village Leathers and JMI, creating design and copy guidelines to be used across all channels.
• Employed for 3 years at CLUSE watches as a Senior Social Media Specialist and copywriter leading a team of 4 social media managers and designers. Coming up with the strategies and creative concepts for all social platforms and creating content for email marketing.
• At Generation UK & Ireland (employed for 2 years) I led the creation and implementation of the organisations first marketing strategy and managed all executions across organic and paid social channels, eventually hiring a marketing team. This included creating the marketing strategy, creating content and posting to all social media channels, creating weekly, monthly, and quarterly progress reports and adapting the strategy based on learnings, creating an automated email marketing flow for our subscribers and writing all emails, creating a paid marketing strategy and executing it across social media and Google Ad Words.
• Content creator for Howsy and Upad. Creating blog, website and email content for landlords.
• Launching marketing strategy for Parcelist (USA Start -up).
Here's some of my results:
• Won a new client (South West Trains) for Ad Agency GTB with my pitch for the “Adless Ad Campaign”. I became the lead creative on this account for the following years the client remained with us.
• Created the most engaged with Social Media post of all time for Ford Motor Company (Europe) with an astonishing 42% engagement rate. (Industry benchmark is 2%).
• Won YCN award for best campaign and achieved several in-book D&AD awards as well as important contributions to Cannes Lions winning campaign entires.
• Grew the organic social media following for Generation UK & Ireland by 500% in 6 months.
• Several creative community competition wins with organisations such as She Says and One Minute Briefs.
• Increased conversions from marketing by 40% in one year for Generation UK.
• Created a 155% increase in transactions from organic social media for CLUSE watches and jewellery
• Earned 7.7K in just 3 weeks with new social media assets for digital marketing (CLUSE Watches and Jewellery).
• Increased comments by 74% and overall engagement by 34% (CLUSE watches and jewellery).
• As lead creative on a charity campaign for wrap-up London with £0 budget, I created organic “buzz” through organic social media channels, influencer outreach, PR stunts, and using free ad space in Time Out and the Metro to reach 4.1M users organically and receive 23K coat donations within just one week.
I am open to work and would love to chat to you about your brief - Come say hi!
I am able to visit offices in the UK or the Netherlands, cadence to be negotiated per client.
Copywriting
Social Media Content Creation
Marketing Strategy
Illustration
Arts & Crafts
Content Creation
Art Direction
Social Media Management
Writing
Social Media Marketing
Graphic Design
Adobe Illustrator
Adobe Photoshop
