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WordPress Speed Optimization Expert with 5+ years of experience. ⚡ I specialize in WordPress performance optimization, Core Web Vitals, PageSpeed Insights, and GTMetrix optimization, delivering real, measurable speed improvements. 🚀 WordPress speed optimization expert at your service. My name is Serge. For the last 5 years, I’ve been focusing exclusively on WordPress speed optimization and WordPress performance optimization. With over 300 WordPress websites optimized, I’ve gained hands-on expertise that I use to improve WordPress website speed, Core Web Vitals, and PageSpeed Insights scores. ⚡ A well-optimized website helps with WordPress SEO and, most importantly, improves user experience, which leads to lower bounce rates and higher conversions. No business can afford a slow website anymore, and no WordPress SEO strategy is complete without proper WordPress speed optimization. 🧩 A well-planned WordPress speed optimization and performance optimization process consists of the following steps: ⚪ WordPress performance audit using PageSpeed Insights and GTMetrix optimization benchmarks. This helps identify weak points in Core Web Vitals (FCP, LCP, CLS, TTFB). ⚪ Website cloning and optimization environment setup: safe testing environment, server comparison, WordPress caching strategy, and CDN setup (Cloudflare, Bunny.net, or similar). ⚪ WordPress caching configuration: choosing and configuring the right caching solution - WP Rocket, LSCache, or server-side Varnish cache, resulting in improved TTFB and overall WordPress performance. ⚪ Asset cleanup and WordPress optimization: image optimization for WordPress, font optimization, lazy loading, database cleanup, and removal of unused assets. ⚪ WordPress performance configuration: core WordPress tuning and Elementor speed optimization, Divi speed optimization, or other page builder performance optimization. ⚪ Testing phase: Nothing goes live until everything is verified. WordPress speed improvements must never break website functionality. Attention to detail and real performance optimization (not cosmetic tweaks) is key here. ⚪ Implementation and reporting: The outcome is improved Core Web Vitals, higher PageSpeed Insights scores, and better GTMetrix benchmarks, while the website functions exactly the same — only faster. 🛠 Tools & plugins I use for WordPress speed optimization: There is no single tool or plugin that fits all WordPress websites; otherwise, WordPress performance optimization would be trivial. WordPress caching: WP Rocket, LSCache, Varnish, W3 Total Cache Asset optimization: Asset CleanUp Pro or similar Image optimization WordPress: Imagify, Hummingbird, EWWW CDN services: Cloudflare, Bunny.net, Amazon S3 This is not a complete list; tools are selected based on what works best for each WordPress website. 🎯 What kind of WordPress speed improvement can you expect? It depends on what WordPress optimization has already been done. * Previously optimized WordPress websites: ~2× performance improvement * Non-optimized WordPress websites: 4–9× speed improvement 📈 PageSpeed Insights scores typically range from 70 (heavy WordPress websites) up to 95+. A precise WordPress performance estimate is provided after the initial speed audit. No guesswork — you know the performance targets before the work begins. 🔧 Do you work with WordPress page builders? Yes. While builders add overhead, Elementor speed optimization and Divi speed optimization can significantly improve WordPress performance. I work with Elementor, Divi, and other WordPress builders. 📍 Do you work with Shopify or other platforms? No. I intentionally focus exclusively on WordPress speed optimization and WordPress performance optimization. I currently do not offer Shopify speed optimization or Webflow speed optimization services. 📌 What other services do you provide? While I don’t build WordPress websites from scratch, I’m proficient in most WordPress-related tasks, including: 🔹 No-downtime WordPress migrations 🔹 Critical error (500x) recovery 🔹 WordPress backup & maintenance services 🔹 Malware removal and security fixes 🔹 Other WordPress optimizations and troubleshooting 🏆 Why choose me for your WordPress speed optimization project? ✓ WordPress speed optimization is my core specialization ✓ I deliver real, measurable WordPress performance improvements ✓ Tool-agnostic approach — I implement what works best for your WordPress website You’re in experienced, reliable hands when trusting me with WordPress performance optimization. 📋 How does the optimization process start? Every project starts with a technical WordPress performance audit (Core Web Vitals, TTFB, caching, assets). Based on real data, I define clear performance targets and an optimization strategy before any changes are applied. 📩 Message me and let’s make your WordPress website fast, stable, and conversion-ready.

I'm Paul — a WooCommerce engineer and technical architect with 10+ years building the systems behind serious e-commerce businesses. I've scaled a health startup from $0 to $80M in annual revenue and maintained a WooCommerce platform doing $2M/month — not by hacking things together, but by building infrastructure that actually holds under pressure. Most of my clients aren't looking for a freelancer to knock out a task. They need someone who can look at the whole picture: the architecture, the integrations, the team, the roadmap — and make good decisions across all of it. That's the role I step into. WooCommerce is often where the conversation starts. Custom checkout flows, subscription systems, complex pricing logic, performance that doesn't fall apart under load — that's table stakes for me. But the more interesting work tends to be the layer underneath: internal tools, automation pipelines, bespoke business logic, and the kind of custom engineering that doesn't fit neatly into a plugin. What I actually work on: — WooCommerce architecture, custom plugin development, and platform builds that go well beyond off-the-shelf solutions. For high-traffic stores, that sometimes means the right call is moving critical logic — inventory, pricing, order processing — out of WordPress entirely and into dedicated NestJS microservices. WooCommerce stays as the storefront; the heavy lifting happens elsewhere. That's the kind of decision I'm here to make — Internal systems and business automation: tools your team actually uses, workflows that eliminate manual overhead, integrations that connect the dots between your stack — Performance engineering — not just PageSpeed scores, but the database queries, caching strategy, and infrastructure decisions that make a platform resilient at scale — Technical leadership: stepping in as a de facto CTO or architect, leading dev teams, reviewing code, and keeping complex projects on track — AI-powered features where they add real leverage — not as a buzzword, but built into the product where it genuinely matters My stack: PHP, JavaScript, React, Node.js, NestJS, and the full WooCommerce/WordPress ecosystem — plus whatever the problem actually calls for. I work with a small number of clients at a time. If you're building something that needs to last and you want a technical partner who's done this before at scale — let's talk.

I help SaaS startups, founders, and agencies build fast, scalable Webflow websites from Figma designs — with clean CMS structure, responsive layouts, SEO-ready pages, and conversion-focused design. My 5+ years of experience combining development and UI/UX thinking will help you get the best website ever! 𝗜 𝗦𝗣𝗘𝗖𝗜𝗔𝗟𝗜𝗭𝗘 𝗜𝗡: ✅ Figma to Webflow development ✅ Webflow CMS websites ✅ Landing pages for SaaS, startups, and service businesses ✅ Webflow redesigns and website migrations ✅ UX/UI improvements & conversion optimization ✅ Website performance & SEO optimization ✅ Responsive Webflow development ✅ Webflow animations and interactions ✅ On-page SEO, performance optimization, and launch support My focus is not just making websites look good. I build Webflow websites that are easy to manage, fast to load, simple to scale, and structured to turn visitors into leads or customers. 💎 𝗪𝗛𝗬 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘: — 200+ websites delivered across SaaS, startups, and growing brands — 5+ years of experience in web design, UX, and development — Clean Webflow builds — not messy templates — Strong communication and fast turnaround — Experience working with clients across the US, UK, and EU 💡 𝗠𝗬 𝗣𝗥𝗢𝗖𝗘𝗦𝗦 1️⃣ Understand your goals, audience, and offer 2️⃣ Review or create the page structure in Figma 3️⃣ Build a clean, responsive Webflow website 4️⃣ Set up CMS, forms, SEO basics, and integrations 5️⃣ Test, optimize, and launch 📈 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗙𝗥𝗢𝗠 𝗠𝗬 𝗪𝗢𝗥𝗞: — Increased sign-ups and conversions after redesigns — Faster websites with better user engagement — Cleaner structure → easier scaling and content management 𝗘𝘃𝗲𝗿𝘆 𝘀𝘁𝗲𝗽 𝗶𝘀 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 𝗿𝗲𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 — 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘃𝗶𝘀𝘂𝗮𝗹𝘀. 🚀 𝗟𝗘𝗧’𝗦 𝗕𝗨𝗜𝗟𝗗 𝗔 𝗪𝗘𝗕𝗦𝗜𝗧𝗘 𝗧𝗛𝗔𝗧 𝗪𝗢𝗥𝗞𝗦 📩 Message me to discuss your project 📚 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘 & 𝗞𝗘𝗬𝗪𝗢𝗥𝗗𝗦 Webflow Developer, Webflow Expert, Webflow Designer, Webflow Development, Webflow Website, Custom Webflow Website, Figma to Webflow, Webflow CMS, Webflow CMS Development, Webflow CMS Architecture, Webflow Landing Page, Webflow Redesign, Webflow Migration, Webflow Maintenance, Webflow Support, Webflow Bug Fixes, Webflow Animation, Webflow Interactions, Webflow Ecommerce, Responsive Webflow Design, Mobile-First Webflow, Webflow SEO, Webflow On-Page SEO, Webflow Performance Optimization, Webflow Page Speed, Webflow Core Web Vitals, Webflow Custom Code, JavaScript for Webflow, HTML, CSS, Webflow Integrations, Webflow Forms, Webflow API Integration, Webflow CRM Integration, Webflow Zapier Integration, Webflow HubSpot Integration, Webflow CMS Collections, Webflow Dynamic Pages, Webflow Blog, Webflow Membership, Webflow Localization, Webflow Accessibility, Webflow QA Testing, Webflow Website Optimization, Webflow Conversion Optimization, Webflow SaaS Website, Webflow Startup Website, Webflow Agency Website, Webflow Corporate Website, Webflow Portfolio Website

🏆 Ukrainian Top Rated Freelancer with over 10 years of experience as a developer, I am proficient in WordPress and PHP. My main areas of expertise include WordPress development, custom plugin development, and WooCommerce. My WordPress work includes: ✔️ WordPress Installation and setup ✔️ Transfer Website to WordPress ✔️ E-Commerce Website ✔️ WordPress Website speed optimization ✔️ Convert HTML/PHP to WordPress ✔️ WordPress theme with Gutenberg blocks ✔️ Build a responsive WordPress website ✔️ WordPress bug fixes ✔️ PSD to WordPress theme conversion ✔️ Converting Figma to WordPress theme ✔️ Theme customization ✔️ Backup and Restore My BEST skills: - WooCommerce conversion rate optimization - Page Speed Optimization, I do easy 100 points on Google PSI - high-quality frontend development - Deep WordPress knowledge (plugins and themes creation or customization) - high Javascript / jQuery skills - ability to make complex and big systems - pixel-perfect PSD to HTML or WordPress slicing - good sense of design

I design and develop high-converting Shopify stores for established DTC and eCommerce brands. Unlike a typical designer or developer, I combine CRO strategy, UX/UI design, and Shopify development — so you don’t need to coordinate three different specialists. 8+ years of Shopify experience • 150+ eCommerce projects • Top Rated • 100% Job Success 𝗜 𝗖𝗔𝗡 𝗛𝗘𝗟𝗣 𝗬𝗢𝗨: ✓ Build a premium Shopify store from the ground up ✓ Redesign an outdated or underperforming store ✓ Migrate from WooCommerce, Magento, WordPress, or another platform ✓ Improve conversion rate and the complete customer journey ✓ Develop custom Shopify sections and functionality ✓ Improve product pages, collections, navigation, and cart ✓ Optimize mobile UX, performance, and website speed ✓ Create flexible sections your team can manage without touching code ✓ Provide ongoing Shopify development, CRO, and maintenance 𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗬 𝗔𝗣𝗣𝗥𝗢𝗔𝗖𝗛 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧: I don’t start with colors, sections, or code. First, I study your products, customers, competitors, analytics, existing website, and the friction points preventing visitors from purchasing. Then I turn those findings into a clear UX, CRO, design, and development strategy. The result is not just a visually attractive Shopify website. You receive a fast, mobile-first store designed to make your products easier to understand, reduce buying friction, and convert more visitors into customers. 𝗠𝗬 𝗣𝗥𝗢𝗖𝗘𝗦𝗦: 1. Audit and discovery I review your business, audience, products, competitors, analytics, customer journey, and current conversion barriers. 2. Strategy and structure I define the store architecture, page structure, user flows, CRO priorities, and technical requirements. 3. UX/UI design I create a clean, premium, conversion-focused experience that reflects your brand and supports purchasing decisions. 4. Shopify development I build responsive Shopify sections using clean Liquid, HTML, CSS, and JavaScript. Your team receives control over the content without needing to edit code. 5. Quality assurance and launch I test the store across desktop and mobile, resolve UX and technical issues, and support you through launch. 𝗪𝗛𝗔𝗧 𝗬𝗢𝗨 𝗥𝗘𝗖𝗘𝗜𝗩𝗘: ✓ Conversion-focused Shopify design ✓ Responsive, mobile-first development ✓ Clean and manageable Shopify sections ✓ Fast-loading and SEO-friendly implementation ✓ Clear communication and regular progress updates ✓ Loom walkthroughs explaining how to manage the website ✓ Careful testing before launch ✓ Post-launch support ✓ Complete confidentiality I prioritize native Shopify functionality over unnecessary apps whenever possible. This helps keep your store faster, easier to manage, and less dependent on recurring app fees. 𝗠𝗬 𝗚𝗨𝗔𝗥𝗔𝗡𝗧𝗘𝗘𝗦: ✓ 100% money-back guarantee if I cannot deliver the scope and requirements agreed upon before the project begins ✓ 100% confidentiality during and after our contract ✓ Support for the work delivered after the contract ends 𝗕𝗘𝗦𝗧 𝗙𝗜𝗧: I’m a strong fit if you: • Have an established eCommerce business or a validated product • Care about conversion, performance, and customer experience • Need someone who understands strategy, design, and development • Want a reliable Shopify partner rather than a task-only freelancer • Prefer a carefully built solution over the cheapest possible implementation Send me your store URL and a short description of what you want to improve. I’ll review the project and tell you what I would prioritize first. Your Partner in Growth, Dmytro K. Shopify Designer, Developer & CRO Expert

𝐃𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬 𝐭𝐡𝐚𝐭 𝐡𝐞𝐥𝐩 𝐬𝐦𝐚𝐥𝐥 𝐚𝐧𝐝 𝐦𝐞𝐝𝐢𝐮𝐦 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭, 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐠𝐫𝐞𝐚𝐭 𝐮𝐬𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬, 𝐚𝐧𝐝 𝐛𝐨𝐨𝐬𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬. 🚀 Health & Beauty • Luxury Brands • AI SaaS • Legal 𝐈𝐟 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐰𝐢𝐭𝐡: 🖥️ Landing Page Creation 🛍️ Product Page Design 🖊️ Wireframing 🚀 MVP Design 🎮 Interactive Prototypes 🔄 Website Redesign 🛠️ UI Kit & Design Systems I can help you complete your project 𝐨𝐧 𝐭𝐢𝐦𝐞 ⏰ and with 𝐡𝐢𝐠𝐡 𝐪𝐮𝐚𝐥𝐢𝐭y ⭐. 💪 This is my personal competency, which will 𝐫𝐞𝐢𝐧𝐟𝐨𝐫𝐜𝐞 𝐭𝐡𝐢𝐬 𝐜𝐥𝐚𝐢𝐦: • I listen actively to understand different viewpoints. • I quickly adjust to changing priorities and handle complexity with ease. • I never let important details slip through the cracks. • I act autonomously, bringing new ideas to the table. • I continuously learn to stay up to date with the latest design trends. • I am happy to discover your niche to ensure the final result will be competitive. I have worked in the following industries: 𝐇𝐞𝐚𝐥𝐭𝐡 & 𝐁𝐞𝐚𝐮𝐭𝐲 | 𝐇𝐞𝐚𝐥𝐭𝐡𝐲 𝐅𝐨𝐨𝐝 𝐁𝐫𝐚𝐧𝐝𝐬 | 𝐋𝐮𝐱𝐮𝐫𝐲 𝐁𝐫𝐚𝐧𝐝𝐬 (𝐂𝐚𝐭𝐞𝐫𝐢𝐧𝐠 & 𝐉𝐞𝐰𝐞𝐥𝐫𝐲) | 𝐀𝐈 𝐒𝐚𝐚𝐒 | 𝐋𝐞𝐠𝐚𝐥 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 If you've never worked with a web designer before or don't have much experience planning these projects, 🤔 I will ask the right questions to guide you through the process. I have questionnaires that I use for most of my projects to gather the information I need from my clients upfront. 📝 I generally do 𝟑 rounds of revisions, but I can do more if needed 🔄. After we finish a project, I'll offer 𝟑𝟎 days of 𝐟𝐫𝐞𝐞 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 to ensure everything runs smoothly. Just contact me once it's live to let me know. 𝐌𝐲 𝐏𝐫𝐨𝐜𝐞𝐬𝐬: 𝟏. I analyze your needs and goals – I take the time to understand your business, target audience, and objectives to create a website that aligns with your vision. 𝟐. I define the most-wanted action – I identify the key actions users should take on your site, ensuring the design guides them toward conversions and engagement. 𝟑. I craft intuitive wireframes and prototypes – I design the structure and layout, ensuring a user-friendly experience before development begins. 𝟒. I design and refine every detail – I bring the visuals to life, fine-tune the aesthetics, and optimize for performance, usability, and engagement. 𝟓. I collaborate with developers and team members if needed – I ensure seamless communication with developers and other stakeholders to guarantee a stunning final result. 🎓I hold UX/UI and Web Design certificates, which allow me to deliver high-quality designs with attention to detail. As a 𝐟𝐮𝐥𝐥-𝐭𝐢𝐦𝐞 𝐟𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞𝐫, I'm available throughout the day and can respond within 𝟒 hours ⏰. I invite you to explore my portfolio and reviews to experience the quality of my work firsthand. As a Top-Rated freelancer on Upwork, I take pride in my 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 to delivering outstanding results. 🚀 If you're ready to achieve an 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 and 𝐮𝐬𝐞𝐫-𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲 website, let's start a conversation! Thanks for your time and consideration, Tetiana Last updated: March 2025 KEYWORDS: Web Design Services, UI/UX Design, Landing Page Design, Wireframing and Prototyping, Interactive Web Design, Website Redesign, Clickable Prototype, Color Theory, Typography, MVP Design, Design Systems, Website Optimization, User-Centered Design, Conversion Optimization, Digital Product Design, Full-stack Design, Freelance Web Designer, Professional Web Design, Custom Web Development, Responsive Web Design, High-Quality Web Design, Design Thinking, Creative Web Design, Web Design Solutions, Website User Experience, Figma, GUI, UX/UI, A/B Testing, Google Analytics, CRO, Conversion Rate Optimization, Lead Generation, UX Audit, Mobile-First Design, E-commerce Design, SaaS Design, No-Code Tools, Webflow, Client-Centered Design, Branding, Visual Hierarchy, Minimalist Design, Webflow, Webflow Designer, Webflow Expert, Webflow Developer, Webflow Specialist, Webflow CMS, Webflow UI/UX, Webflow Website Design, Webflow Landing Page, Figma to Webflow, Adobe XD to Webflow, Framer vs Webflow, Webflow eCommerce, Webflow Interactions, Webflow Animations, Webflow Membership, Memberstack, Outseta, Webflow SEO, Webflow Accessibility, Webflow Custom Code, Webflow Responsive Fix, Webflow Mobile Optimization, Webflow Speed Optimization, Webflow Bug Fixing, Webflow CMS Setup, Webflow Zapier Integration, Webflow Form Integration, Webflow Website Redesign, No-code Web Design, UI/UX Web Designer, Figma Web Designer, Web Design Consultant, Webflow Developer for Startups, Conversion-Optimized Design, Creative Landing Page Design, Webflow expert for SaaS landing pages, Figma to Webflow responsive website, Webflow designer for startup MVP, Webflow CMS and SEO optimization, Webflow freelancer for eCommerce project