Hire the Best Data Visualization Specialists

📍 GTM misconfigured. GA4 not tracking conversions. Google Ads reporting wrong numbers. UTMs breaking your campaign data. 𝗧𝗵𝗲𝘀𝗲 𝗮𝗿𝗲 𝗳𝗶𝘅𝗮𝗯𝗹𝗲 — 𝗮𝗻𝗱 𝗜 𝗳𝗶𝘅 𝘁𝗵𝗲𝗺. With a background in digital marketing, I don't just configure tools — I make sure you're measuring what matters for growth. The result? 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗱𝗮𝘁𝗮 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝘁𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 𝘁𝗵𝗮𝘁 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗿𝗲𝗮𝗹 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 — not just pretty reports that raise more questions than they answer. What I help you with: Whether you're running paid campaigns, building a new website, or trying to understand why your data doesn't make sense — I cover the full tracking setup from scratch or fix what's already broken. Google Analytics 4 (GA4) Property setup, event tracking, conversion configuration, audience building, GA4 Explorations, and connecting GA4 to your ad platforms for accurate attribution. Google Tag Manager (GTM) Full GTM implementation for WordPress, Framer, Webflow, Shopify, and custom-built websites. Tags, triggers, variables, custom events, form submission tracking, scroll depth, click tracking — set up cleanly so your data is reliable from day one. Google Ads conversion tracking Accurate conversion setup directly through GTM and GA4 — purchases, lead forms, phone calls, and micro-conversions — so your Google Ads campaigns optimize on real data, not guesswork. Meta Pixel integration Meta Pixel setup and event tracking via GTM, including standard events and custom conversions for Facebook and Instagram campaigns. Proper Pixel configuration means your Meta campaigns have the data they need to find the right audience. LinkedIn Pixel tracking LinkedIn Insight Tag setup and conversion tracking for B2B campaigns — lead gen forms, page visits, and custom conversion events connected to your LinkedIn Ads account. UTM strategy & campaign tracking UTM parameter setup, naming conventions, and campaign tracking frameworks that keep your traffic sources clean in GA4 — no more (direct) traffic swallowing your campaign results or misattributed conversions. Cookie configuration & consent management Cookie banner setup and Google Consent Mode v2 implementation — so your tracking stays GDPR-compliant without losing the data you need to run effective campaigns. Looker Studio dashboards Custom dashboards connected to GA4, Google Ads, Search Console, and other data sources — built to answer your actual business questions, not just display numbers. Automated, branded, and easy to share with your team or clients. Platforms I work with: WordPress · Framer · Webflow · Shopify · WooCommerce · custom HTML sites Tools & integrations: Google Analytics 4 · Google Tag Manager · Google Ads · Meta Pixel · LinkedIn Pixel · Looker Studio · Google Search Console · Google Consent Mode v2 and basic consent. Why clients choose me over other analytics specialists: Most GTM and GA4 freelancers come from a technical background. I come from digital marketing — which means I've been on the other side of this data. I know what a campaign manager needs to see, what a business owner is actually asking when they say "why is my tracking broken," and how to build a setup that serves your marketing goals, not just your analytics dashboard. I've worked with businesses running Google Ads and Meta campaigns who were making budget decisions based on wrong conversion data. That's an expensive problem. Getting your tracking right isn't a technical luxury — it's the foundation of every marketing decision you make. Ready to fix your tracking and trust your data? Send me a message with what you're working on and I'll tell you exactly what needs to be done.

I help businesses turn raw data into clear dashboards, automated reports, and actionable insights that support better decisions and measurable growth. I am a Business Analytics professional with 2+ years of experience in data analysis, business intelligence, financial analysis, CRM analytics, and performance reporting. I have built Excel and Power BI dashboards, real-time reports, CRM systems, financial models, investor reports, and board-level business performance reports. My core skills include Advanced Excel, Power BI, Tableau, Looker Studio, Google Sheets, Python, data visualization, dashboard design, financial analysis, business analysis, and process improvement. I can help you with: • Interactive dashboards in Power BI, Excel, Tableau, Looker Studio, or Google Sheets • Data cleaning, analysis, visualization, and reporting • KPI dashboards, sales reports, financial reports, and management reports • Automated reporting systems that reduce manual work • CRM, sales, customer growth, retention, and performance analysis • Financial models, revenue forecasts, and business insights With an MBA in Management Information Systems, I combine technical analytics skills with strong business understanding. My goal is to deliver accurate, clean, and easy-to-use dashboards and reports that help clients make better decisions faster.

I see what you need. I know how to do it. Let’s go. 🏆 𝙋𝙧𝙚𝙘𝙞𝙨𝙞𝙤𝙣 𝙈𝙖𝙨𝙩𝙚𝙧 💰𝘾𝙤𝙨𝙩 -𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚 𝙑𝘼 ⚡️𝙃𝙞𝙜𝙝 𝙎𝙥𝙚𝙚𝙙 𝙞𝙣𝙩𝙚𝙧𝙣𝙚𝙩 𝙚𝙦𝙪𝙞𝙥𝙢𝙚𝙣𝙩 Hi, I’m Angelica — a Canva Designer specializing in social media content, brand identity, presentation decks and high-converting workbook/handbook/PDF guides. I help coaches, consultants, educational businesses, wellness brands, and sports organizations create workbooks, social media graphics, presentations, handbooks, and branded Canva assets. I help brands turn raw ideas and content into clean, professional, and on-brand visuals that actually connect with their audience — while keeping everything visually consistent and professionally organized. 💡 𝐖𝐡𝐚𝐭 𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐰𝐢𝐭𝐡: • Social media design & content (Instagram, Facebook, LinkedIn, Tiktok) • Canva PDF design (course manual, guides, lead magnets, eBooks, workbooks, handbooks, printable guides, journal, Print-ready/Digital PDF) • Brand identity & brand guidelines • Presentation design (Canva, Google Slides, PowerPoint) • Canva templates & branded content systems • Marketing materials (flyers, brochures, assets, corporate, speaker packets, posters, postcards, banners and business print collaterals) • Webinar & workshop presentation assets • Sports & fitness social media graphics • Infographics & layout design • Canva website design • Website Design (UI design) • Email Marketing Design • Creative virtual assistance & content organization support ✨ 𝐖𝐡𝐚𝐭 𝐬𝐞𝐭𝐬 𝐦𝐞 𝐚𝐩𝐚𝐫𝐭 I don’t just “design” — My work is built around: ✔ Clean visual hierarchy ✔ Brand consistency ✔ Readability & structure ✔ Organized layouts ✔ Professional presentation ✔ Content that feels polished and easy to consume 📌 𝐑𝐞𝐜𝐞𝐧𝐭 𝐖𝐨𝐫𝐤 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 • Designed and organized a 230+ page branded accounting handbook in Canva • Ongoing Social Media Designer for a youth football academy in Singapore — creating matchday content, branding visuals, weekly social media graphics, and sports-focused content design • Virtual Assistant & Creative Support for a fitness coach — content support, automation, Canva design, and organization systems • Designed branded webinar flyers, speaker packets, social media templates, and presentation decks for coaches and online businesses • Experience supporting wellness, fitness, sports, and service-based brands with ongoing creative design support 🛠 𝐓𝐨𝐨𝐥𝐬 𝐈 𝐮𝐬𝐞 Canva (Expert), Google Workspace, PowerPoint, Google Slides, CapCut, Meta Business Suite, Asana, Slack, Trello, Buffer, Discord If you're looking for a reliable Canva Designer who can create polished visuals, maintain brand consistency, and help organize your content into professional, easy-to-use designs — I’d love to help.

Most businesses have plenty of data, but turning it into actionable insights is often the real challenge. Teams often switch between spreadsheets, dashboards, databases, CRMs, and multiple platforms just to understand what is happening in their business. This leads to inefficient workflows, delayed decisions, and hours of manual work every week. That’s where I can help. I’m Masmur, a BI Analyst & Automation Developer with experience in business intelligence, reporting automation, marketing analytics, full-stack development, and technical operations. My expertise includes: • Looker Studio dashboards and reporting • LookML data modeling and enterprise analytics • SQL data analysis and reporting • Python automation and reporting workflows • Google Analytics 4 (GA4) implementation and reporting • Google Tag Manager (GTM) setup and event tracking • Kajabi integrations and marketing automation • Zapier workflow automation and API integrations • Laravel, React, and Node.js application development • Tailwind CSS frontend implementation • BigQuery, Google Sheets, spreadsheets, and databases • Server management and cloud deployment What I can help with: • Build executive and operational dashboards • Create centralized reporting from multiple data sources • Design data models and reporting structures • Implement Google Analytics 4 (GA4) and Google Tag Manager • Configure Kajabi tracking, forms, and marketing integrations • Build Zapier automations connecting apps and business workflows • Automate manual reporting and repetitive workflows • Analyze business performance and identify trends • Develop full-stack web applications using Laravel, React, and Node.js • Build backend systems, APIs, and internal business tools • Deploy and maintain web and mobile applications • Improve existing dashboards, applications, and reporting processes Recent projects: • Built reporting solutions using Looker Studio, BigQuery, Python, and SQL for business analytics • Configured Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking • Integrated Kajabi forms, UTM tracking, and Zapier automation workflows • Automated reporting workflows and data processing using Python • Developed backend systems, APIs, and integrations using Laravel • Managed cloud servers, deployments, and production environments • Enhanced existing web applications and implemented new features • Supported deployment and release processes for iOS and Android applications • Assisted with technical operations, troubleshooting, and system maintenance across multiple projects Because I combine business intelligence, analytics implementation, marketing automation, software development, and technical operations, clients often don’t need separate specialists for dashboards, GA4 tracking, automation, backend development, and deployment. If you’re looking for someone who can build dashboards, implement GA4, configure Google Tag Manager, automate Kajabi workflows, integrate Zapier, develop web applications, or improve your reporting processes, I’d be happy to discuss your project. Looking forward to working with you.

I help businesses turn complex data into actionable insights, predictive models, and AI-powered solutions that improve decision-making and automate processes. I am a Data Scientist with 5+ years of experience in 𝗠𝗮𝗰𝗵𝗶𝗻𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴, 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲, 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, 𝗗𝗮𝘁𝗮 𝗦𝗰𝗶𝗲𝗻𝗰𝗲, 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜, 𝗮𝗻𝗱 𝗠𝗟𝗢𝗽𝘀. I specialize in building complete AI solutions, from data preparation and feature engineering to model development, deployment, monitoring, and business reporting. My experience covers industries including 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗳𝗶𝗻𝗮𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗺𝗲𝗱𝗶𝗮 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲, helping organizations solve problems related to forecasting, customer retention, automation, risk analysis, and operational efficiency. 𝑺𝑬𝑹𝑽𝑰𝑪𝑬𝑺 𝑰 𝑷𝑹𝑶𝑽𝑰𝑫𝑬: → 𝗠𝗮𝗰𝗵𝗶𝗻𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 & 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 Build and deploy ML models for demand forecasting, customer churn prediction, pricing optimization, fraud detection, classification, and regression problems. → 𝗔𝗜 & 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 Develop AI applications using OpenAI, GPT models, LangChain, and Retrieval-Augmented Generation (RAG) systems for automation, knowledge assistants, and intelligent workflows. → 𝗗𝗮𝘁𝗮 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 & 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 Perform data analysis, data cleaning, exploratory data analysis (EDA), statistical analysis, feature engineering, and data modeling to uncover valuable business insights. → 𝗘𝗻𝗱-𝘁𝗼-𝗘𝗻𝗱 𝗠𝗟 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲𝘀 Create scalable machine learning workflows from data ingestion and processing to production deployment using Azure Machine Learning, Google Vertex AI, and Databricks. → 𝗠𝗟𝗢𝗽𝘀 & 𝗠𝗼𝗱𝗲𝗹 𝗗𝗲𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 Deploy, monitor, and optimize machine learning models with reliable production workflows and performance tracking. → 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 & 𝗗𝗮𝘁𝗮 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 Create interactive dashboards and reports using Power BI, Tableau, and Metabase to help teams track KPIs and make data-driven decisions. 𝑩𝑼𝑺𝑰𝑵𝑬𝑺𝑺 𝑰𝑴𝑷𝑨𝑪𝑻 𝑫𝑬𝑳𝑰𝑽𝑬𝑹𝑬𝑫: • Developed a pricing optimization model that identified inaccurate listings and prevented $10,000+ in potential losses • Built a customer churn prediction model that improved retention strategies and increased customer retention by 15% • Created an audit prediction model achieving 82% accuracy, reducing manual review efforts • Developed forecasting models reaching 90% accuracy for sales and inventory planning • Automated Databricks ETL pipelines, reducing data processing time by 8% • Analyzed 800K+ data records to identify operational improvements and close a 25% performance gap 𝑻𝑬𝑪𝑯𝑵𝑰𝑪𝑨𝑳 𝑺𝑲𝑰𝑳𝑳𝑺 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗶𝗻𝗴 & 𝗗𝗮𝘁𝗮: Python, SQL, Pandas, NumPy, Data Cleaning, Data Analysis, Statistics, EDA 𝗠𝗮𝗰𝗵𝗶𝗻𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 & 𝗔𝗜: Scikit-learn, TensorFlow, PyTorch, XGBoost, LightGBM, Neural Networks, Deep Learning, NLP, Computer Vision 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜: OpenAI API, GPT Models, LangChain, RAG Applications, AI Agents, LLM Automation 𝗖𝗹𝗼𝘂𝗱 & 𝗠𝗟𝗢𝗽𝘀: Azure ML, Google Vertex AI, Databricks, Model Deployment, ML Pipelines, Monitoring 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲: Power BI, Tableau, Metabase, KPI Dashboards, Data Visualization I hold an MSc in Artificial Intelligence from Kings College London (Distinction, Best Overall MSc Student) and a Computer Software Engineering degree (Gold Medalist, 3.99/4.00 GPA). I do not just build machine learning models. I build AI systems that solve real business problems, generate measurable outcomes, and move from prototype to production. If you need a Data Scientist, Machine Learning Engineer, or AI specialist who can handle the complete lifecycle of a data project, 𝗹𝗲𝘁 𝘂𝘀 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝘆𝗼𝘂𝗿 𝗴𝗼𝗮𝗹𝘀. 𝗦𝗲𝗲 𝘆𝗼𝘂 𝗶𝗻 𝘁𝗵𝗲 𝗜𝗻𝗯𝗼𝘅!

Excel automation built on real engineering, that's the difference. I'm an energy analyst and Excel specialist with 9 years of power plant operations, PVsyst and RETScreen expertise, and a published research background in energy and sustainability. Most Excel specialists learn the tool. I used it to run a 62 MW power plant. For six years as a Performance & Efficiency Engineer at a biomass cogeneration facility, Excel wasn't a reporting tool, it was the operational backbone of daily performance monitoring, KPI tracking, fuel management, and plant reliability analysis. I built the systems, ran the numbers, and made engineering decisions based on them. That background is what I bring to every project. I now work exclusively as a remote analyst, combining advanced Excel automation with energy domain expertise that most data freelancers simply don't have. 📊 Excel Automation & Data Analytics: This is where most of my client work lives, building tools that run themselves, dashboards that don't need a manual, and data systems that give decision-makers what they actually need. Excel Automation & VBA: Automated reporting pipelines, dynamic tools, error-proofed workflows built for daily operational use. Power BI Dashboards: Engineering KPIs, operational performance tracking, ESG and sustainability reporting. Power Query & Data Modeling: Structured, clean data architecture that makes every downstream analysis faster. Python (pandas) & SQL: Data cleaning, ETL pipelines, large dataset processing and reporting automation. ESG & Social Value Analytics: Built a Social Value Calculator and reporting framework covering 3,000+ outcome datasets for a UK-based social value consultancy. ⚡Renewable Energy Modeling & Feasibility: I produce energy models that hold up when a developer, lender, or investor looks at them closely, because I've worked inside the systems I now model. Solar energy yield assessment using PVsyst: System design, P50/P90 generation estimates, shading analysis, bankability-ready outputs Energy feasibility studies using RETScreen: Cost sensitivity analysis, GHG quantification, IRR and payback modeling for renewable and efficiency projects Heating and cooling load calculations to ASHRAE standards: accurate peak load sizing for energy-efficient system design Power plant performance analysis: Combined Cycle, Open Cycle, and Rankine Cycle configurations using structured data models Energy efficiency project analysis: Savings quantification, investment justification, operational benchmarking. I'm currently expanding into full techno-economic and project financial modeling, LCOE, project IRR, and DSCR analysis for renewable energy investments, as a natural extension of the feasibility work I already deliver. 📋 Credentials: MS, Thermal Power Engineering, UET Lahore (Grade A) BSc, Mechanical Engineering, UET Lahore (Grade A) Published Research: Arabian Journal of Science and Engineering, Experimental Investigation of RO-EDI for Ultrapure Water Production as an Alternative to RO-IX Method 🔧 Tools: Microsoft Excel · VBA · Power BI · Power Query · Python · pandas · SQL · PVsyst · RETScreen · eQuest · ASHRAE Load Calculations If your project needs Excel, built by someone who understands the engineering behind the data, or energy analysis grounded in real plant experience, send me a brief description of what you need. I'll give you a straight answer on whether it's a fit.