Advertising Creative Strategist

About Us At Cambio Roasters, we’re on a mission to share the love of amazing, planet-friendly coffee! As America’s fastest-growing K-Cup brand, we deliver 100% organic, premium coffee in the world’s first aluminum coffee pod—giving coffee lovers the absolute best taste with the least amount of waste. We are a warm, energetic, and highly collaborative team that loves to grow together. We believe that great marketing comes from a mix of big imagination and a little bit of curiosity. We are looking for an upbeat Advertising Creative Strategist to join our creative family and work hand-in-hand with our Graphic Designer and Videographer to bring our brand story to life! The Role As our Creative Strategist, you are the creative spark and the thoughtful storyteller behind our digital ads. Rather than just guessing what our audience wants to see, you love getting to know coffee drinkers, understanding what makes them smile, and finding fresh ways to connect with them. You will spend your days brainstorming fun ad concepts, writing welcoming and persuasive copy, and helping our visual team succeed. This is a highly collaborative role where you, our designer, and our videographer will act as a tight-knit creative engine—cheering each other on, trying new ideas, and learning together what resonates most with our community. Key Responsibilities Creative Strategy & Fun Testing ● Brainstorm Fresh Ad Angles: Think up exciting, relatable themes and angles that speak directly to what coffee lovers care about—like amazing flavor, convenience, and protecting our planet. ● Guide Our Creative Testing: Joyfully embrace Meta's 3-2-2 method (testing 3 creatives, 2 primary texts, and 2 headlines) to discover what formats and messages our audience loves most. ● Friendly A/B Testing: Cheerfully experiment with different hooks, imagery, and text variations to see what catches people's eyes, using insights to gently refine our approach. ● Stay Inspired: Keep a pulse on the latest, most inspiring ads and creative trends in the e-commerce world, bringing fresh, fun ideas back to our team. Heartfelt & Effective Copywriting ● Write Engaging Ad Copy: Craft warm, clear, and action-oriented primary text, headlines, and descriptions for Meta, Google PMAX, and Amazon. ● Catchy Hooks & Scripts: Write friendly, thumb-stopping opening hooks and full scripts for our video ads (like UGC and brand videos) as well as our static images. ● Landing Page Copywriting: Write inviting, easy-to-read copy for dedicated landing pages that welcomes new customers and explains our aluminum-pod magic. ● Complete Asset Copy: Provide all the text overlays and written content needed for both video and image creatives so our visual team has everything they need. Collaborative Briefing ● Inspiring Briefs for Our Designer: Put together clear, supportive creative briefs that help our Graphic Designer easily craft beautiful static image ads. ● Inspiring Briefs for Our Videographer: Develop thoughtful briefs and simple storyboards that give our Videographer a clear, exciting vision for upcoming video ads. What We’re Looking For ● A Warm, Collaborative Spirit: You genuinely love working with others, brainstorming as a team, and welcoming feedback with an open mind. ● Creative Copywriting Experience: You have a background in writing copy for a growing e-commerce or DTC brand, and you know how to write text that feels natural yet encourages a click. ● Curiosity Over Ego: You view data as a helpful friend! You enjoy looking at ad performance (like click rates and watch times) to see what worked, treating every test as a fun learning experience. ● Familiarity with Modern Ad Frameworks: You understand paid social spaces and feel comfortable organizing creative ideas into frameworks like the 3-2-2 method. ● A Love for Coffee & the Planet: You’re excited to show up every day and help us share a product that genuinely does good for the world.