Amazon KDP Marketing Specialist

Job Title: Amazon KDP Marketing Specialist – 30 to 90 Day Launch Sprint (Non-Fiction) Project Overview Looking for a proven KDP marketing specialist to execute an aggressive 30-to-90-day launch sprint for a completed non-fiction book. The manuscript is ready and technical setup is handled—we need a dedicated marketer solely focused on driving external traffic, optimizing Amazon PPC, and generating immediate sales velocity. This is a fixed-term execution contract. We do not need editorial feedback, manuscript changes, or long-term agency retainers. Key Responsibilities * Amazon KDP & SEO Setup: Review and optimize the listing’s 7 backend keyword slots, niche category targeting, and copy for peak conversion. * Amazon PPC Campaigns: Build, target, and scale Sponsored Products ads right out of the gate with active negative keyword filtering and ACoS tracking. * Traffic & Sales Push: Deploy targeted external traffic strategies (outreach to established email lists, promo site blasts, niche reviewer channels) to maximize launch-week momentum. * Rank & Volume Maintenance: Maintain Amazon Bestseller Rank (ABSR) through active bid management and campaign adjustments across the launch window. Qualifications * Proven track record on Upwork/KDP executing non-fiction launch sprints. * Deep hands-on expertise with Amazon PPC setup, bidding strategies, and ACoS optimization. * Access to established non-fiction promotional channels, media networks, or list outreach strategies. * Experience operating on a fixed-price/milestone contract structure. How to Apply Please submit a brief proposal answering the following: * What is your standard playbook for a 30-to-90-day launch sprint on KDP? * What is your flat fee or fixed project rate for a 30-to-90-day execution campaign? * Share 2–3 examples of non-fiction books on KDP where you personally ran the marketing campaign, including the specific traffic sources used and sales results achieved.