B2B Cold Email Infrastructure & Deliverability Specialist

B2B Cold Email Infrastructure & Deliverability Specialist Project-Based / Contract Position Position Overview We are seeking an experienced B2B Cold Email Infrastructure & Deliverability Specialist to build and configure our outbound cold email system and train our internal employee to manage it independently. This is a project-based consulting engagement, not a permanent full-time position. The specialist will be responsible for setting up the technical infrastructure, domains, mailboxes, cold email software, deliverability processes, and campaign procedures required to operate effective B2B cold email campaigns. The project will be considered complete once the system is fully operational, documented, and our internal employee has been trained to manage day-to-day campaigns. Key Responsibilities Email Infrastructure & Domains • Design the appropriate cold email domain and mailbox structure. • Set up secondary sending domains to protect our primary company domain. • Configure DNS records including SPF, DKIM, DMARC, MX records, and tracking domains. • Configure Google Workspace, Microsoft 365, or other appropriate email environments. • Establish mailbox rotation, sending limits, and domain/mailbox warm-up procedures. Cold Email Software Set up and configure an appropriate outbound email platform such as: • Smartlead • Instantly • Lemlist • Reply.io • Apollo • Similar professional cold email platforms Configure sending accounts, mailbox rotation, sequences, reply detection, sending schedules, suppression lists, unsubscribe handling, and campaign settings. Deliverability • Maximize inbox placement and minimize spam-folder placement. • Establish email warm-up and sending ramp-up procedures. • Monitor domain and mailbox reputation. • Establish acceptable bounce and sending-volume thresholds. • Diagnose and resolve deliverability problems. • Monitor blacklists/blocklists and domain health. • Create procedures for pausing, replacing, or recovering sending domains and mailboxes when necessary. Lead Data & Email Verification Review our internal contact and email generating process and verify with • NeverBounce • ZeroBounce • MillionVerifier • Similar verification and enrichment platforms Create procedures for email verification, duplicate removal, list segmentation, suppression lists, and database hygiene. Campaign Best Practices The specialist should train our internal employee on effective B2B cold email practices, including: • Campaign segmentation. • Email sequence structure. • Follow-up timing and frequency. • Personalization. • Sending schedules. • A/B testing. • Reply management. • Unsubscribe management. • Campaign performance analysis. While this position is primarily focused on infrastructure and deliverability, the candidate should understand how messaging, campaign structure, and sending behavior affect deliverability and response rates. Reporting & Analytics Establish practical reporting for key performance indicators such as: • Delivery rate. • Bounce rate. • Reply rate. • Positive reply rate. • Interested-lead rate. • Unsubscribe rate. • Domain/mailbox health. • Campaign and sequence performance. The specialist should establish benchmarks and warning thresholds that allow our team to identify potential deliverability problems early. Employee Training & Knowledge Transfer A critical part of this project is training our internal employee to independently manage the system. Training should cover: • Creating and launching campaigns. • Importing and verifying prospect lists. • Managing domains and mailboxes. • Monitoring deliverability. • Managing sending limits. • Handling replies and unsubscribes. • Managing suppression lists. • Performing A/B tests. • Analyzing campaign results. • Identifying and troubleshooting deliverability problems. Required Skills & Experience Candidates should have strong practical experience with: • B2B cold email infrastructure. • Email deliverability. • Domain and DNS management. • SPF, DKIM, DMARC, and MX configuration. • Google Workspace and/or Microsoft 365. • Secondary sending domains. • Mailbox provisioning and rotation. • Email warm-up strategies. • Sender reputation management. • Smartlead, Instantly, or similar platforms. • Email verification and list hygiene. • Spam-placement troubleshooting. • CRM integrations and workflow automation. • B2B outbound campaign operations. Preferred Experience We prefer candidates who have previously: • Built B2B cold email systems from the ground up. • Managed multiple sending domains and mailboxes. • Operated high-volume outbound email campaigns. • Diagnosed and corrected deliverability problems. • Integrated cold email platforms with CRM systems. • Created outbound email SOPs. • Trained internal employees to operate cold email systems. Project Deliverables At completion, we expect: 1. Fully operational cold email infrastructure. 2. Properly configured domains and mailboxes. 3. Configured cold email sending platform. 4. Domain/mailbox warming and rotation strategy. 5. Lead verification and list-management process. 6. Deliverability monitoring procedures. 7. CRM/automation integrations where appropriate. 8. Campaign-management procedures. 9. Written SOP/documentation. 10. A trained internal employee capable of managing the system independently. 11. Initial campaign testing to confirm that the system is functioning correctly. Engagement Structure This is a short-term project/consulting assignment. The selected specialist will build the system, test it, train our employee, and assist during the initial campaign launch. Once the infrastructure is operating correctly and the employee has been trained, day-to-day management will transfer to our internal team.