Brand Identity Designer Needed for Premium Textile Brand (Style Guide & Visual Identity System)

About Us Marmaris Co. is a premium bamboo and Turkish textile brand inspired by Mediterranean living, softness, comfort, and thoughtful everyday luxury. We currently sell bamboo and Turkish cotton towels and plan to expand into additional categories including socks, pajamas, underwear, and other bamboo lifestyle products. We already have an existing logo and are not looking for a complete rebrand. Instead, we are looking for an experienced Brand Identity Designer to develop a complete visual identity system and brand style guide that can be used consistently across Amazon, packaging, website, email marketing, and future product launches. Project Goal Create a cohesive visual identity that makes Marmaris Co. instantly recognizable across all customer touchpoints. The final system should feel: • Premium • Timeless • Mediterranean-inspired • Clean and modern • Soft and comforting • Gift-worthy • Authentic • Scalable across future product categories What We Need Before beginning design work, we would like to see 3 distinct creative directions / mood boards for review and approval. Examples may include: • Everyday Comfort Elevated+Mediterranean Luxury Once a direction is selected, we would like the designer to develop a complete visual identity system. Deliverables 1. Logo System We currently have a logo consisting of: • Bird icon • Marmaris Co. wordmark Required logo versions: A. Icon Only • Bird icon by itself • Primary color version • Secondary color version • Black version • White version B. Stacked Logo • Bird above • Marmaris Co. below • Multiple approved color variations C. Horizontal Logo • Bird on left • Marmaris Co. on right • Multiple approved color variations 2. Typography System Please recommend: • Primary font • Secondary font • Font hierarchy • Heading styles • Subheading styles • Body text styles • Digital-safe alternatives 3. Color System Please create: • Primary color palette • Secondary color palette • Accent colors Provide: • HEX • RGB Include examples and usage recommendations. 4. Custom Brand Icon System Please create a custom icon set for Marmaris Co. Required Icons: Product Benefits • Super Soft • Eco-Friendly • Ultra-Absorbent • Odor-Resistant Materials • Bamboo • Turkish Cotton • Bamboo + Turkish Cotton Blend Icons should be unique to our brand, consistent in style, and usable across Amazon listings, A+ Content, packaging, website, and marketing materials. 5. Brand Elements & Recognition System This is a very important part of the project. We are looking for signature visual elements that make Marmaris Co. recognizable even without the logo. Examples may include: • Signature lines • Dividers • Decorative accents • Sparkles • Bamboo-inspired details • Mediterranean-inspired details • Organic shapes • Patterns • Textures We want a recognizable visual language that can be reused across all future marketing materials. 6. Brand Graphics Toolkit Design reusable visual assets that can be used for: • Amazon listing images • A+ Content • Premium A+ Content • Amazon Storefront • Website banners • Product packaging • Product inserts • Email marketing • Social media graphics 7. Final Brand Style Guide Provide a complete Brand Style Guide / Brand Book that includes: • Logo system • Typography system • Color system • Icon system • Brand elements • Graphic assets • Usage examples 8. Editable Source Files Provide all final assets in editable formats. Required files: • Adobe Illustrator (.AI) • SVG • PNG • Figma file Include: • Logos • Icons • Patterns • Decorative elements • Dividers • Graphic assets We want full ownership of all brand assets and the ability to reuse them internally without needing future recreation. Ideal Candidate We are looking for someone with experience in: • Brand identity design • Consumer products • Amazon brands • Packaging design • Lifestyle or home goods brands When applying, please include: • Portfolio examples of complete brand identity projects • Brand style guides you have created • Amazon-focused branding work (if applicable) • Your proposed process and timeline