Cannabis App Install Campaigns - Marketing/Advertising

Job Description: We're hiring an experienced cannabis paid ads specialist to run app install campaigns for a cannabis discovery and dispensary marketplace app. Campaigns will target Michigan, specifically Grand Rapids, Kalamazoo, and West Michigan markets. This is not a generalist role. We need someone who has run X ads in restricted categories (cannabis, alcohol, gaming, supplements) and understands the compliance requirements, pre-authorization process, and creative restrictions. What you'll do: Manage X advertiser pre-authorization and approval process Build and launch app install campaigns geo-targeted to Michigan legal cannabis markets Set up 21+ age targeting, jurisdictional compliance, and age-gated landing pages Develop creative testing strategy across copy, video, and static ad variants Optimize for CPI (cost per install) and downstream retention metrics Provide weekly performance reporting with channel-level insights and optimization recommendations Integrate with mobile measurement partner (AppsFlyer or Adjust) for install attribution Requirements: 3+ years running paid ads at scale Direct experience with cannabis, CBD, or other restricted-category advertising Proven track record running mobile app install campaigns Familiarity with X's cannabis advertising policy and pre-authorization workflow Experience with MMP attribution (AppsFlyer, Adjust, Branch, or Singular) Strong creative judgment and ability to brief ad creative Clear weekly reporting Nice to have: Prior work with cannabis brands, dispensaries, or cannabis tech Michigan market knowledge Existing relationships with X account reps for restricted categories Budget: Open to hourly or monthly retainer. Please include your typical rate structure and an estimate of monthly hours for managing a 15K to 25K monthly ad spend. To apply, include: Examples of restricted-category campaigns you've run (cannabis preferred) Your typical CPI benchmarks for app install campaigns Your approach to creative testing Availability to start within 2 weeks We're looking to start within 30 days. Long-term engagement available for the right operator.