Clip Farming for Meta Ads

We have a large Google Drive library of footage from our brand's history — product shots, behind-the-scenes, customer moments, events — and we need a video editor who can mine it and turn it into high-performing Meta (Facebook/Instagram) ads. This is not a "polish my video" gig. You'll be a creative partner in a performance marketing workflow: edit fast, test variations, learn from the data, repeat. What you'll do Go through our Google Drive footage library and identify clips with ad potential Edit 5–10 short-form video ads per week (9:16 and 1:1/4:5 formats) with strong hooks in the first 1–3 seconds Produce multiple hook variations of winning concepts for testing Add captions, text overlays, sound design, and music appropriate for sound-off viewing Review Meta Ads creative performance data (hook rate, hold rate, thumb-stop ratio, CTR) with us and iterate edits based on what's working Keep an organized system for raw footage, project files, and exports You're a fit if you Have 2+ years editing short-form video, with specific experience editing direct-response / Meta ads (not just YouTube or wedding videos) Understand hooks, pacing, and retention — you can explain why an ad's first 3 seconds works Are comfortable working from large, messy footage libraries and finding the gold Know Meta ad specs, safe zones, and sound-off best practices cold Are proficient in Premiere Pro, CapCut, or DaVinci Resolve (tell us which) Bonus: you've worked inside Meta Ads Manager or with creative reporting and know metrics like hook rate and hold rate Communicate proactively and hit weekly deadlines without chasing