Community Manager & SEO/GEO/AEO Content Writer

About Sparq Sparq is a technology consultancy that partners with clients to design, build, and modernize the software that runs their business, with a growing focus on AI-driven products and agentic solutions. We're a team that believes great work and great relationships go hand in hand, and that shows up in how we show up: direct, curious, and genuinely into what we do. This is a fractional, part-time engagement (~20 hours/week) The Role We're looking for a fractional Community Manager & SEO/GEO/AEO Content Writer to help Sparq build a stronger, more consistent presence on LinkedIn and to strengthen how we show up in traditional search and AI-powered answer engines (ChatGPT, Perplexity, Google AI Overviews, and similar tools). You’ll split your time between running LinkedIn as a channel and writing content engineered to earn both search rankings and AI citations. This is a hands-on role with real ownership over both strategy and execution. - Own Sparq’s corporate LinkedIn page: build and execute a content calendar, write and publish posts, and manage day-to-day engagement - Develop and run an outreach and engagement strategy targeting relevant clients, prospects, industry influencers, and professional groups - Monitor conversations, trends, and relevant groups across our target industries to identify engagement and content opportunities - Track and report on LinkedIn performance (reach, engagement, follower growth, pipeline influence) and adjust strategy accordingly - Write and optimize content, including blog posts, case studies, and web copy—for traditional SEO as well as Generative and Answer Engine Optimization (GEO/AEO) - Structure content so it’s easily extracted and cited by AI tools: clear answer-first formatting, strong entity relationships, and well-organized information architecture - Partner with the marketing team on keyword and topic research, content briefs, and identifying content gaps - Actively leverage AI tools to streamline your own workflow and champion smart AI adoption within the marketing team - Stay current on how search and AI answer engines evolve, and bring recommendations back to the team What It Takes - 3+ years of experience in social media, community management, and/or B2B content marketing, with demonstrated LinkedIn expertise - Working knowledge of SEO fundamentals and genuine familiarity with GEO/AEO concepts (or a fast learner with strong SEO fundamentals who's eager to specialize) - Excellent writing skills; you can flex between a punchy LinkedIn post, a polished executive byline, and a structured, citation-ready blog article - Comfortable working independently in a fractional capacity, managing your own priorities across a ~20 hour/week engagement - Experience in or genuine curiosity about B2B tech, software consulting, or professional services is a plus - Hands-on experience using AI tools (Claude, ChatGPT, etc.) as part of a modern content workflow, or a strong desire to build that fluency - Strong communication skills, with the ability to collaborate closely with executives on thought leadership content Engagement Details - Commitment: Approximately 20 hours/week, with flexibility on schedule. - Compensation: Competitive hourly rate, commensurate with experience (details shared during the interview process).