Connected TV Specialist — MNTN Performance TV, Hands-On (Ongoing)

Description: We're a US-based integrated digital marketing agency running Connected TV on MNTN Performance TV. We're looking for a practitioner to own CTV execution across our client accounts. The ideal candidate can run audience strategy, creative volume, and honest measurement. If your instinct is to treat CTV like a branding buy and report impressions, we're not a fit. We treat it as a performance channel and defend it with the same rigor as search and social. What you'll do: • Build, launch, and manage MNTN campaigns end to end across prospecting, retargeting, and CRM-matched audiences • Own audience strategy: MNTN Matched segments, first-party list onboarding, site retargeting, and audience sequencing • Manage creative rotation and testing — different lengths, hooks, and offers — and brief our team on what to produce next • Own tracking setup and QA: MNTN pixel, VISTA tags, GA4 integration via Measurement Protocol, and third-party measurement where clients use it • Run and interpret incrementality reporting, including MNTN's holdback methodology, and design supplementary geo or holdout tests when a client needs harder proof • Read Verified Visits critically. Reconcile platform-reported numbers against GA4, the client's backend, and any MMM or attribution tool in play — then explain the gap in plain language • Report on CTV's contribution to the full funnel, including halo effects on search and social • Report on performance in plain language — what happened, why, what's next — with an emphasis on revenue KPIs • Adhere to our strategy, testing, account set up best practices, and reporting templates • Collaborate with Agency POC to properly report back performance to clients • Attend select internal Agency weekly calls • Be available 9 am - 5 pm EST via Slack and email You're a fit if you have: • Direct hands-on experience running MNTN, or 3+ years in another performance CTV/streaming platform with transferable skills • Genuine attribution literacy. You understand view-through attribution, why platform-reported conversions run high, and how to set client expectations before a campaign launches rather than after • Direct-response orientation — you optimize toward CPA, ROAS, or cost per verified visit, not reach • Experience connecting CTV performance to downstream channels and defending methodology to skeptical clients • Clear, organized written communication for async work Nice to have: Experience with Triple Whale or other MMM tools; CTV creative production or QuickFrame experience; multi-account agency background; other CTV platforms for comparison