Content Creator & Social Media Manager

CONTENT CREATOR & SOCIAL MEDIA MANAGER Happy Groves Tropical Fruit Tree Nursery Valrico, Florida | Part-Time | Long-Term About Happy Groves Happy Groves is one of Florida's fastest-growing tropical fruit tree nurseries, serving customers throughout the Tampa Bay area. We specialize in rare and unusual fruit trees, including avocados, mangoes, lychees, persimmons, citrus, figs, bamboo, sapodillas, guavas, and many more. Our mission isn't simply selling trees—we want to become the most trusted educational resource for growing fruit in Florida. We're looking for someone excited about creating engaging social media content that teaches, inspires, and builds a community of fruit lovers. Position Overview We're seeking a creative Content Creator who can transform one weekly filming session into a week's worth of engaging content across Facebook, Instagram, YouTube Shorts, and TikTok. You'll work directly with the owner, capturing authentic videos around the nursery and turning them into content people genuinely enjoy watching. This is a long-term opportunity with room to grow into managing all digital content for the business. Weekly Responsibilities At the Nursery (3–4 hours per week) Visit Happy Groves once per week to: • Film short educational videos • Capture B-roll throughout the nursery • Record drone footage (optional) • Photograph new arrivals • Capture customers tasting fruit • Film harvests • Record owner interviews • Capture seasonal changes • Document behind-the-scenes operations No scripted videos. The owner simply walks through the nursery talking naturally while you capture the content. Editing (4–8 hours weekly) Transform the footage into: • 5 Facebook Reels • 5 Instagram Reels • 5 TikTok videos • 5 YouTube Shorts Also create: • Stories • Photo posts • Carousel posts • Thumbnail images • Cover images Social Media Management Manage: • Facebook • Instagram Optional: • TikTok • YouTube Shorts Responsibilities include: • Writing captions • Adding subtitles • Posting content • Scheduling posts • Responding to comments • Monitoring engagement • Suggesting future content Skills Required Must have: • Excellent iPhone videography • CapCut or Premiere Pro editing • Strong understanding of short-form video • Ability to create engaging hooks • Understanding of Facebook and Instagram algorithms • Ability to add captions • Basic photography • Reliable transportation Bonus Skills: • Drone footage • Canva • Meta Business Suite • ChatGPT • Lightroom • YouTube Shorts • Gardening • Agriculture • Landscaping • Food • Horticulture No horticultural knowledge is required. We will teach you everything about fruit trees. What Success Looks Like Within 90 days: • 5+ quality Reels every week • 3+ photo posts every week • Stories posted regularly • Consistent posting schedule Within six months: • Growing engagement • Increasing reach • Customers mentioning they discovered us on Facebook • People recognizing Happy Groves as Florida's fruit tree experts Compensation Depending on experience: • $25–40/hour or • Monthly flat payment Approximately $900–1,500/month. Equipment • Your own iPhone (preferred) We care far more about creativity than expensive cameras. This Is NOT the Right Job If... • You prefer creating polished corporate commercials. • You want everything scripted. • You dislike being outdoors. • You aren't comfortable filming in Florida heat. • You only know how to create static graphics. This IS the Right Job If... • You love storytelling. • You enjoy creating viral Reels. • You want creative freedom. • You enjoy learning new things. • You like working with entrepreneurs. • You enjoy nature and agriculture. • You want to help build a recognizable local brand. To Apply Please send: • Resume • Portfolio • Links to your Instagram or TikTok work • Three social media accounts you've managed • Two examples of Reels you're proud of Then answer these questions: 1. What social media account have you grown the most? 2. What was your biggest success? 3. What was your biggest failure? 4. If you spent one hour filming at our nursery, how would you turn that into 15 different Reels? 5. Which business creates social media content that you admire, and why? 6. Which editing software do you use most often? 7. Are you comfortable working outdoors in Florida year-round? 8. Do you have reliable transportation to Valrico? Paid Audition (Finalists Only) The top 3 candidates will be invited to a paid test project. They'll spend approximately two hours at Happy Groves filming content with the owner. Each finalist will then have one week to produce: • 3 Reels • 1 carousel post • 1 Facebook post • 1 Instagram Story sequence We will pay each finalist for this assignment. This allows us to evaluate real-world creativity, editing, and communication before making a long-term hire.