Creative Director / Content Strategist

Position: Creative Director / Content Strategist Location: Remote Hours: Part-Time / Ongoing Compensation: Based on experience We’re looking for a Creative Director to help guide the creative vision and content strategy behind a growing personal brand and media operation. This role is not primarily focused on editing. Instead, you’ll help maximize content performance by planning filming days, organizing content assets, maintaining brand consistency, and ensuring our content supports a larger story and timeline. Primary Responsibilities 1. Maximize Filming Days • Help plan and direct content capture during batch filming sessions • Identify the highest-value shots, scenes, and moments to capture • Research trends and recommend content opportunities before filming • Ensure filming days generate enough assets for future content needs • Think strategically about content before it is ever edited 2. Content Planning & Asset Management • Review footage and content libraries • Organize assets into content calendars and production schedules • Determine which assets should become reels, stories, YouTube videos, carousels, or other content formats • Hand off organized content plans to editors, graphic designers, color graders, and the production team 3. Brand Consistency • Ensure content remains aligned with brand identity, voice, and positioning • Review content direction and maintain quality standards across platforms • Help prevent content from drifting away from the overall brand message 4. Story & Timeline Development • Help define and refine the long-term brand story • Ensure content supports larger business, personal brand, and community goals • Create content plans that build momentum over time rather than treating each post as a standalone piece of content • Identify opportunities to improve audience retention, engagement, and overall brand impact Requirements • Strong understanding of social media content strategy • Experience managing content calendars and creative workflows • Strong understanding of Instagram, TikTok, YouTube, Facebook, and creator ecosystems • Ability to identify trends and adapt them to a brand • Excellent organizational and communication skills • Ability to think strategically about content, storytelling, and audience growth Preferred Experience • Personal brands • Entrepreneurs and creators • Lifestyle content • Travel content • Business and educational content • Content production systems • Creative direction and brand development To Apply Please provide: 1. Relevant experience 2. Portfolio or examples of brands you’ve worked with 3. Any content calendars, content strategies, or creative systems you’ve built 4. Availability 5. Expected rate We’re looking for someone who can think beyond individual posts and help build a long-term content engine that grows the brand, maximizes filming opportunities, and keeps the entire content operation aligned.