Crowdfunding Campaign Marketers (Vietnam Market Focus)

Project Overview We are launching a crowdfunding campaign and are looking for an experienced Vietnam‑focused marketing team to help us build awareness, drive traffic, and convert backers from the Vietnam market. Our goal is to create strong pre‑launch momentum, execute a high‑impact launch, and maintain consistent growth throughout the campaign. We are NOT looking for freelancers who “try their best.” We want a professional team with proven results in Vietnam’s digital landscape. Responsibilities Your team will be responsible for the full marketing cycle, including: Market Research & Strategy Identify target audiences within Vietnam Analyze competitors and similar crowdfunding campaigns Develop a localized marketing strategy tailored to Vietnamese consumers Digital Advertising Run and optimize Facebook Ads, TikTok Ads, and Google Ads targeting Vietnam Create ad creatives, copy, and A/B tests Manage daily budgets and performance reporting Social Media & Content Manage social media channels (Facebook, TikTok, Zalo) Create engaging Vietnamese content (posts, videos, captions) Build and grow community engagement Influencer & KOL/KOC Marketing Identify relevant Vietnam‑based influencers Negotiate partnerships and manage deliverables Track influencer performance and ROI Crowdfunding‑Specific Tasks Build pre‑launch email lists Create hype and anticipation before launch Drive traffic to the campaign page Optimize conversions throughout the campaign Reporting & Optimization Provide weekly performance reports Suggest improvements based on data Adjust strategy to maximize backer acquisition Required Skills & Expertise Your team should have strong capabilities in: Vietnam Market Expertise Deep understanding of Vietnamese digital behavior Experience with Vietnam’s social platforms (Facebook, TikTok, Zalo) Ability to create culturally relevant content Crowdfunding Experience Previous success with Kickstarter, Indiegogo, or similar platforms Knowledge of pre‑launch funnels and backer psychology Ability to craft compelling campaign messaging Marketing & Creative Skills Paid ads management Social media management Influencer outreach Video editing (TikTok/Reels) Graphic design Vietnamese copywriting What to Include in Your Proposal Please provide: Examples of past campaigns (especially Vietnam or crowdfunding) Your team structure and roles Your proposed strategy outline Estimated timeline Budget expectations Links to previous ads, content, or influencer campaigns Project Duration 6–10 weeks (pre‑launch + launch + post‑launch support) Budget We are open to discussing a fixed price or monthly retainer, depending on your team’s structure and deliverables.