DTC Creative Strategist — Hook & Ad creator for Catholic Tactical Brand

Roman Catholic Gear (RCG) is a Catholic tactical brand built around one idea: spiritual gear should be built to last. We make rosaries and gear that looks and performs like equipment — not gift shop trinkets. Our primary product is our rosary, Think Goruck meets Catholic tradition. Our customer is a Catholic man who wants his faith represented with the same standards he applies to everything else in his life. Visit us at www.romancatholicgear.com to get a feel for the brand. We are the original creators of the Combat Rosary. A rosary built to the standards of gear, not jewelry, stainless steel ball chain, italian forged medals, dual stainless steel split rings, cerekote and PVD plating available. Made by hand, made in the USA. The Project We're looking for a DTC creative strategist who writes. Not a generalist. Not a designer. Someone who lives in the Meta ad library, studies what's working across top DTC brands, and can translate that into high-performing concepts for a specific brand and customer. This is a paid test project with the potential for ongoing work if the output is strong. Deliverables 25 scroll-stopping hooks written for our hero product, the Combat Rosary, 10 fully developed ad concepts — angle, format, visual direction, copy, CTA for our hero product, the Combat Rosary What We're Looking For Proven DTC creative experience — show us work, show us results Understands hook structure, pattern interrupts, and offer framing Can write with a strong, masculine voice, not preachy Moves fast and takes direction well What This Is Not This is not a branding project This is not a social media management role Do not apply if your portfolio is lifestyle brands, wellness, or fashion To Apply Send 3 hooks you would write for a tactical Catholic rosary. Cold. No brief. This tells us everything we need to know.