DTC Marketing Strategist & Klaviyo Expert Needed

We are a established candle company looking to increase our D2C business. We're looking for an experienced marketing strategist to help us create a comprehensive marketing plan, build a revenue-focused marketing calendar, and optimize our Klaviyo account to increase sales. We're seeking someone who can think strategically while also providing practical recommendations that we can implement immediately. Project Scope 1. DTC Marketing Strategy Review our current marketing efforts, customer journey, and business goals Develop a strategic marketing roadmap focused on customer acquisition, retention, and lifetime value Identify opportunities across email, content, social media, paid advertising, partnerships, and promotions Recommend key campaigns and growth initiatives throughout the year 2. Marketing Calendar Development Create a 6-12 month DTC marketing calendar Plan promotional events, seasonal campaigns and, product launches. Establish a cadence for email, and content marketing Align campaigns with customer buying behavior and business objectives 3. Klaviyo Audit & Optimization Conduct a comprehensive audit of our Klaviyo account Evaluate list health, segmentation strategy, deliverability, and reporting Review, build and optimize automated flows Recommend improvements to increase open rates, click-through rates, conversions, and customer lifetime value Identify opportunities for advanced segmentation and personalization