Digital Content Specialist

Digital Content Specialist Role Overview The Digital Content Specialist is responsible for managing and publishing digital content across the Truly Free marketplace. This role owns homepage design and merchandising updates, promotional content, blog publishing, help center content, and other customer-facing experiences built through our internal page builder. They will work closely with CRO, Design, Marketing, and Seller Success Teams to ensure content is aligned with promotions, engaging, SEO and conversion focused, and aligned with brand standards. Key Responsibilities Manage weekly homepage updates and promotional content Build and publish landing pages using page builder tools Create, publish, and maintain SEO-focused blog content Manage customer, seller, and partner help center content Create supporting graphics, banners, and digital assets for website experiences Ensure content is properly categorized, linked, and optimized for discovery Maintain content accuracy and update pages as experiences, campaigns, and features evolve Support promotional campaigns, new seller launches, and educational initiatives across the site Skills & Qualifications Requirements Graphic design experience (Figma, Adobe Creative Suite, Canva, etc.) Experience with page builders, CMS platforms, or no-code website tools Basic understanding of SEO and content optimization best practices User-first design approach Strong written communication and content editing skills Strong attention to detail and quality assurance mindset Ability to manage multiple projects and deadlines Comfortable collaborating with Marketing, Seller Success, CRO, and Development teams Preferred Qualifications Ecommerce or marketplace experience UX Design experience Success Looks Like Homepage updates and promotional campaigns launch on schedule Blog and help center content remains accurate, organized, and optimized for discovery New content is published efficiently with minimal development support Website content consistently reflects Truly Free's brand identity Increased content output and improved educational resources across the marketplace