Direct Mail Designer

Job Title: Direct Mail Designer (Adobe InDesign Data Merge / Variable Data Printing Specialist) About the Role We are seeking an experienced Direct Mail Designer with expertise in Adobe InDesign Data Merge and Variable Data Printing (VDP) to create high-performing mortgage direct mail campaign layouts. This role is ideal for a designer who understands both print production requirements and Variable Data Printing to seamlessly integrate with customer data to send through a mail house. The designer will take approved messaging and combine with polished, print-ready mail pieces designed specifically for variable data applications. Responsibilities • Design and develop direct mail pieces for mortgage marketing campaigns • Use Adobe InDesign Data Merge to build templates containing merge fields and variable data elements. • Create layouts that accommodate personalized messaging while maintaining strong visual design standards similar to the established high-performing layouts. • Work from copy and creative direction provided by our marketing team and copywriter. • Prepare files for production and ensure compatibility with mail house requirements and variable data workflows. • Ensure all designs meet print production standards, postal regulations, and quality expectations. Required Qualifications • Proven experience designing direct mail marketing pieces. • Advanced proficiency in Adobe InDesign, including extensive experience with Data Merge, merge fields, and Variable Data Printing (VDP) workflows. • Strong understanding of print production processes, file preparation, bleeds, safe zones, color management, and prepress requirements. • Experience creating templates that integrate with external data sources for personalized direct mail campaigns. • Experience using additional VDP software platforms or print automation tools. • Ability to work with mail houses and understand their technical specifications and submission requirements. Preferred Qualifications • Experience working within the mortgage industry or developing direct mail campaigns for mortgage lenders, brokers, or related financial services organizations. • Familiarity with mortgage marketing compliance considerations. What Success Looks Like • Clean, professional direct mail designs that align with our brand and marketing objectives. • Accurate implementation of merge fields and variable data elements. • Print-ready files that move efficiently through mail house production without errors or extensive revisions. • Reliable collaboration with our team to launch ongoing mortgage direct mail campaigns.