Direct Response Copywriter for 15–30 Second Video Ads

We're looking for a talented direct-response copywriter to create high-converting scripts and creative direction for short-form video ads (15–30 seconds). The ideal candidate understands how to grab attention quickly, communicate a clear value proposition, and drive action in a short amount of time. Experience writing for social platforms such as Facebook, Instagram, TikTok, YouTube Shorts, and other paid media channels is highly preferred. Responsibilities: Write compelling ad scripts for 15–30 second video advertisements. Develop creative concepts, hooks, angles, and messaging frameworks. Provide clear creative direction for video production, including: Opening hook ideas Scene-by-scene guidance On-screen text suggestions Visual cues and B-roll recommendations Calls-to-action Create multiple variations for testing different audiences and angles. Collaborate with our team to refine messaging based on performance data. Requirements: Proven experience writing direct-response advertising copy. Portfolio showcasing successful short-form video ads. Strong understanding of consumer psychology and conversion-focused messaging. Ability to write concise, engaging scripts that perform on social media. Experience with performance marketing and A/B testing is a plus. When Applying, Please Include: Examples of 15–30 second ad scripts you've written. Results or performance metrics (if available). Your process for developing hooks and creative angles. Your rate per ad/script or project. Project Scope: Initial batch of ads with potential for ongoing work. Looking for someone who can become a long-term creative partner. We're seeking a copywriter who understands both persuasive writing and ad creative strategy—not just scriptwriting.