Email Marketing Strategist – DTC Menswear Brand (Klaviyo)

We're a direct-to-consumer menswear brand selling footwear, apparel, and accessories with a quiet luxury positioning What we need: Someone to own our email marketing channel end-to-end. This isn't a "set up a welcome flow and disappear" gig — we want a strategic partner who can build and run an email program that drives real revenue. Specifically: - Plan and execute 2–4 campaigns per week (product launches, editorial/lifestyle content, promotions) - Design emails that match our visual identity (warm off-whites, serif headlines, clean editorial layouts) - Own segmentation strategy and list health - Report on performance weekly with clear takeaways, not just dashboards Our current setup: Klaviyo is our ESP - We have an established brand voice and email design system (HTML template, typography, color palette already defined) - Strategy doc exists in Notion covering voice/tone, email formats, and a topic bank - We've sent campaigns before — this isn't a cold start, but we need someone who can take it from inconsistent to a real revenue channel You're a great fit if: - You've run email for DTC fashion, apparel, or lifestyle brands (show us examples) - You know Klaviyo inside and out — flows, segments, A/B testing, deliverability - You can write. Not "fill in a template" write — actually write compelling copy that people want to read - You understand that email should feel like getting a text from someone with great taste, not a coupon blast - You're comfortable working from an existing brand voice and strategy doc rather than starting from scratch