Experienced Google Ads Specialist Needed for U.S. Bookkeeping Business

We’re looking for an experienced Google Ads specialist to generate high-quality leads for a U.S.-based bookkeeping business targeting small and medium-sized businesses. This is not an eCommerce project. We need someone with proven experience running profitable Google Search campaigns for bookkeeping, accounting, CPA, tax, legal, or other professional service businesses. Responsibilities * Develop and manage Google Search campaigns * Conduct keyword research and build campaign structure * Set up and optimize conversion tracking * Improve lead quality while reducing cost per qualified lead * Manage bidding strategies, ad copy, and negative keywords * Monitor campaign performance and continuously optimize results Current Setup * Dedicated landing page * Professional VSL (Video Sales Letter) * Google Business Profile * CRM and lead management process already in place * Initial target market: New York Requirements * Demonstrated success with Google Ads for bookkeeping, accounting, CPA, tax, legal, or similar professional services * Strong knowledge of Google Search campaigns and conversion optimization * Experience with Google Tag Manager, Google Analytics, and conversion tracking * Excellent English communication skills * Ability to provide real case studies and measurable results Please Answer the Following 1. Have you managed Google Ads campaigns for bookkeeping, accounting, CPA, tax, or similar businesses? Please share examples. 2. What results did you achieve (CPL, conversion rate, ROAS, or qualified lead volume)? 3. What monthly ad budgets have you managed? 4. How would you structure a Google Ads campaign for a bookkeeping business targeting New York? 5. What are the most common mistakes you see professional service firms make with Google Ads? 6. How do you optimize for qualified leads rather than just increasing traffic? 7. Please include links to any case studies, portfolio, or testimonials that demonstrate your experience. Budget Open to hourly or monthly-retainer proposals based on experience and proven results. We’re looking for a long-term partner who can take ownership of our Google Ads strategy, make data-driven decisions, and consistently improve campaign performance over time.