Expert Social Media & Digital Marketing Manager — Build & Grow Our Brand

We are an established towel company looking for an experienced, highly creative and results-driven Social Media & Digital Marketing Manager to build and grow our brand’s online presence. Our company is established, but our social media presence is currently very limited and underdeveloped. Some accounts exist but have not been actively built or utilized, while other platforms may need to be developed from the ground up. We are looking for someone who can come in and take ownership of our social media and digital marketing presence from the beginning. This is NOT an e-commerce operations position. We have a separate role for marketplace operations, listings, orders and customer service. This position is focused on BRANDING, CONTENT, MARKETING, AUDIENCE GROWTH, ADVERTISING AND SALES GROWTH. BUILD OUR SOCIAL MEDIA PRESENCE A major responsibility will be developing our social media accounts into professional, active and growing channels. Platforms include: • Instagram • TikTok • Facebook • Pinterest • YouTube / YouTube Shorts • Other platforms you recommend for our brand You will be responsible for evaluating what we currently have and developing a strategy for each platform. This includes: • Setting up and professionally optimizing accounts • Improving existing underdeveloped accounts • Developing new accounts where needed • Establishing a consistent visual identity • Creating an overall social media strategy • Developing content calendars • Planning what should be posted and when • Creating and publishing content • Growing followers organically • Increasing engagement • Building brand awareness • Driving traffic and ultimately sales We are starting with relatively little social media presence, so proven experience building accounts from a small starting point is extremely important. CONTENT CREATION We need someone who is highly creative and can consistently turn our products into engaging, professional content. You should be capable of creating: • Instagram posts • Instagram Reels • TikTok videos • Stories • Facebook content • Pinterest content • YouTube Shorts • Product-focused videos • Lifestyle content • Promotional content • Educational content • Seasonal/holiday campaigns • Trending content • UGC-style content • Graphics • Advertising creative You should understand how to take existing product photos/videos and turn them into professional content, as well as tell us what additional photography/video assets you need from our team. Experience with Adobe Photoshop, Canva, video-editing software and modern AI creative tools is strongly preferred. We want someone who can use AI creatively and professionally to help develop images, videos, concepts, graphics, copy and other marketing assets while maintaining a high-quality brand appearance. SOCIAL MEDIA GROWTH We are NOT looking for someone who simply posts three times per week. We need someone who understands how to actually grow accounts. This includes: • Organic growth strategies • Trend research • Competitor research • Content testing • Hashtag/keyword strategy • Engagement strategy • Short-form video strategy • Viral content opportunities • Community building • Collaborations • Influencer marketing • UGC • Affiliate marketing • Giveaways/promotions where appropriate The person we hire should constantly be identifying new opportunities to increase our reach and audience. PAID SOCIAL MEDIA ADVERTISING Strong paid advertising experience is highly preferred. You should understand: • Meta Ads • Instagram Ads • Facebook Ads • TikTok Ads • Retargeting • Audience targeting • Creative testing • A/B testing • Campaign optimization • Budget management • Conversion campaigns • ROAS • Scaling successful campaigns We are looking for someone who understands the difference between generating views and generating profitable business growth. INFLUENCER, CREATOR & UGC MARKETING We want to develop relationships with creators who can promote our products. Responsibilities may include: • Finding relevant influencers • Finding UGC creators • Creator outreach • Negotiating collaborations • Product seeding • Creating briefs for influencers/creators • Affiliate opportunities • TikTok creator/affiliate opportunities • Tracking results • Developing long-term creator relationships SUPPORTING SALES ACROSS OUR BUSINESS Although this person will NOT manage our Amazon, Etsy or other marketplace accounts operationally, our social media and marketing strategy should help increase sales across all of our channels. We want someone who understands how to use marketing to drive customers toward: • Our website • Amazon • Etsy • TikTok Shop • Other places where our products are sold You will work alongside our e-commerce team, but you will not be responsible for creating marketplace listings, processing orders, inventory management or customer service. Your focus is bringing attention, traffic and customers to the business. BRAND & MARKETING STRATEGY Because our digital presence is currently underdeveloped, we need someone who can help determine: • Who our target audiences should be • How our brand should be positioned • What our social media should look and feel like • Which platforms deserve the most attention • What content we should create • Which products we should promote • What campaigns we should run • How to differentiate us from competitors • How to turn social media attention into sales • Where advertising dollars should be spent We want someone who brings ideas to us, rather than someone who waits for us to tell them what to do. ANALYTICS & RESULTS You should monitor and report on: • Follower growth • Reach • Engagement • Video views • Website/marketplace traffic • Advertising spend • ROAS • Conversions • Sales attributable to campaigns • Best-performing content • Audience growth • Influencer/creator performance We want to understand not only what was posted, but what worked, why it worked and what we should do next. WHO WE ARE LOOKING FOR We are looking for an EXPERT, not an entry-level social media assistant. The ideal candidate has proven experience with: • Building social media accounts from the ground up • Growing underdeveloped or inactive accounts • E-commerce/consumer product brands • Instagram • TikTok • Facebook • Pinterest • Short-form video • Content creation • Graphic design • Video editing • AI creative tools • Meta Ads • TikTok Ads • Influencer marketing • UGC marketing • Affiliate/creator marketing • Branding • Digital marketing strategy • Marketing analytics You should be: • Highly creative • Professional • Proactive • Organized • Current with social media trends • Comfortable testing new ideas • Data-driven • Focused on measurable growth WHAT WE DO NOT WANT We are not looking for someone whose experience is limited to scheduling posts or maintaining already-established accounts. We need someone capable of saying: “Here is where your brand is today, here is where we can take it, and here is the strategy I recommend to get there.” Our goal is to build a strong, recognizable social media presence that ultimately generates customers and sales. PAID TRIAL & LONG-TERM OPPORTUNITY We will begin with a paid trial period. If the trial is successful, we are looking for a long-term relationship with someone who can take significant ownership of our social media and digital marketing. The candidate should be available to communicate with our team during normal Eastern Time business hours. WHEN APPLYING Please provide: 1. Social media accounts you have personally built or significantly grown. 2. Examples showing where an account started and the results you achieved. 3. Examples of e-commerce or consumer-product brands you have marketed. 4. Examples of Reels/TikToks/short-form videos you personally created. 5. Examples of graphics and other content you created. 6. Your Meta Ads experience and results. 7. Your TikTok Ads experience. 8. Your influencer/UGC marketing experience. 9. Your creative portfolio. 10. Which AI creative/marketing tools you use. 11. Specific examples of follower, engagement, traffic or sales growth you have achieved. 12. Briefly explain what you would do during your first 30 days to build the social media presence of an established towel company that currently has very little social media activity. Please begin your proposal with “TOWEL SOCIAL” so we know you read the entire description. Please do not apply if your experience is limited to basic posting or scheduling. We are looking for someone with proven experience BUILDING and GROWING brands through social media and digital marketing.