Facebook Ads Expert – Sponsored Posts Optimization for Agricultural Audiences

JOB DESCRIPTION We run sponsored Facebook campaigns targeting agricultural professionals across multiple countries. Our ads are written in the local language of each targeted region. Despite several months of activity, we are generating very few qualified leads and need an expert eye to fix this. We are looking for one thing only: someone who can make our Facebook sponsored posts significantly more effective. This means: Reviewing our current ad creatives, copy, and format Identifying why they underperform with agricultural audiences Proposing better-performing alternatives (copy, visuals, format, CTA) Optimizing our targeting parameters to reach the right decision-makers Our target audience includes: Vineyard owners and wine estate managers Crop farmers and orchard owners Agricultural cooperatives Agri-insurance professionals Regional agricultural institutions These are niche B2B decision-makers in traditional industries — not a mass consumer audience. Understanding how they think and what moves them is essential. ✅ Required Profile 7+ years of hands-on Facebook / Meta Ads experience Proven results in B2B lead generation (not e-commerce) Deep knowledge of audience targeting and ad creative optimization Experience with international, multi-language campaigns Strong copywriting instinct for niche professional audiences ⭐ This is a MAJOR differentiator — we will prioritize candidates who have: Direct experience running Facebook campaigns in the agricultural sector Knowledge of how farmers, vineyard owners, or cooperative managers consume content and make decisions Portfolio showing lead generation results for agri or rural professional audiences 📦 Deliverables Audit of current ad creatives and targeting setup Concrete recommendations on copy, format, visuals, and CTA 2–3 ready-to-test ad variants Revised targeting strategy per audience type ❓ Screening Questions Have you run Facebook Ads campaigns targeting farmers, vineyard owners, or agricultural professionals? Please describe a specific example. In your experience, what content format and tone works best to generate leads from agricultural decision-makers on Facebook? Please share 1–2 relevant case studies or results (B2B lead gen, agricultural or rural audiences preferred).