Fractional Brand Strategist and Customer Journey Lead

GenGap helps companies build generational fluency so Boomers, Gen X, Millennials and Gen Z can work together more effectively. Through keynote speaking, leadership development, coaching and consulting, we help organizations improve communication, strengthen employee activation, develop emerging leaders and create cultures where people feel connected to the mission and their future. We are looking for an experienced marketing strategist who can bring a strong brand perspective to our content and help guide the development of our customer journey. We already have support for content deployment, community engagement and day-to-day social media activity. We are not looking for someone to schedule posts or respond to comments. We need a marketing professional who can provide the strategic eye behind the work. This person will help ensure every piece of content sounds like GenGap, supports our positioning and moves the audience toward a meaningful next step. You will also guide an overseas team as they build and document the customer journey across our website, content, lead generation and sales process. Responsibilities: Brand and Content Strategy Review proposed social media content before it is published Refine messaging so it consistently reflects the GenGap brand, voice and point of view Help turn keynote concepts, client insights and personal stories into compelling content Strengthen hooks, calls to action and overall message clarity Create a healthy balance between thought leadership, personal storytelling, education, credibility and business development Identify content themes that can become repeatable series or campaigns Ensure LinkedIn and Instagram content feels native to each platform Protect the founder’s voice so the content feels personal, credible and human Provide clear feedback to the team responsible for creating and deploying content Review performance and recommend strategic adjustments based on what resonates Customer Journey Development Lead the strategic development of the GenGap customer journey Identify gaps, unnecessary friction and missed conversion opportunities Help connect social media, the website, lead magnets, email, speaking inquiries and sales follow-up Provide clear direction and priorities to an overseas implementation team Review the team’s work for quality, consistency and alignment with the brand Translate strategy into organized briefs, workflows and actionable assignments Initial Deliverables- During the first 30 to 45 days, we expect this person to: Complete a brand and messaging review Learn the founder’s voice, philosophy and core GenGap frameworks Develop clear content pillars and messaging guardrails Review the current social media strategy and recommend improvements Create a practical content review and approval process Review and edit the current customer journey map Ideal Experience- We would love to meet someone who has: Strong experience in brand strategy, content marketing or integrated marketing Excellent editorial judgment and a sharp eye for voice, positioning and audience Experience working with founder-led brands, consultants, speakers or professional-service companies Experience developing customer journey maps and conversion pathways The ability to lead creative and technical team members without directly managing their daily work Strong written communication and project-briefing skills The confidence to challenge an idea when it does not support the brand A practical approach to marketing that connects strategy with execution Familiarity with LinkedIn, Instagram, email marketing and service-based sales funnels Experience with leadership development, workplace culture, keynote speaking or B2B consulting would be especially valuable. Working Relationship This is a part-time, ongoing contract with an initial strategy and assessment phase. We anticipate approximately 5 to 10 hours per week to begin, with the opportunity for the relationship to grow. You will work directly with the Founder and CEO while collaborating with the team responsible for content deployment and customer journey implementation. We value direct communication, thoughtful feedback, accountability and people who can bring structure without making the work feel overly corporate. To Apply- Please include: A brief explanation of how you would protect and strengthen the voice of a founder-led brand. Two or three examples of brands, campaigns or customer journeys you have helped shape. Your experience guiding remote or overseas teams. A short description of how you would approach your first 30 days with GenGap. Your hourly rate and weekly availability. Please begin your response with the phrase “Together wins” so we know you read the complete posting.