Fractional Digital Marketing & Growth Consultant

About the Role Pennebaker is seeking a strategic, data-driven Digital Marketing & Growth Consultant to support our team on an ongoing contract basis, averaging ~20-35 hours per month. This individual will serve as an extension of our marketing team, helping develop digital strategies, optimize campaigns, improve reporting and identify opportunities for continued growth across client accounts. Responsibilities Digital Strategy Develop digital marketing strategies aligned with client goals and business objectives. Build integrated campaign plans across social media, email, websites and paid/organic channels. Recommend the most effective channels, tactics and marketing technologies for each initiative. Develop B2B social media strategies, with an emphasis on executive thought leadership, corporate communications and employer branding. Collaborate with our team on editorial calendars and content planning to support broader marketing campaigns. Campaign Execution Build and optimize marketing campaigns within HubSpot. Develop landing pages and conversion-focused campaign assets. Recommend website improvements to enhance user experience, engagement and lead generation. Identify and implement SEO opportunities, including technical, on-page and content recommendations. Improve conversion rates through testing, optimization and best practices. Analytics & Performance Develop and maintain KPI dashboards and recurring performance reports. Analyze campaign performance across email, social media, websites and digital campaigns. Monitor website analytics using GA4 and other reporting tools. Track organic and paid social media performance. Translate data into clear insights and actionable recommendations for future campaigns. Identify trends, opportunities and areas for optimization to continuously improve marketing performance. Preferred Qualifications 5+ years of experience in digital marketing, growth marketing or marketing strategy. Advanced experience with HubSpot Marketing Hub and CRM. Strong understanding of GA4, Looker Studio and marketing analytics. Experience developing B2B social media strategies and content plans. Knowledge of SEO, conversion rate optimization (CRO) and website best practices. Experience working with CMS platforms (WordPress, Craft CMS, Webflow or similar). Strong analytical and communication skills with the ability to present insights to both internal teams and clients. Agency experience preferred. Experience supporting B2B, industrial, energy or professional services organizations is a plus. What Success Looks Like Marketing recommendations are driven by data, not assumptions. Clients receive meaningful reporting with actionable insights. Digital campaigns continually improve based on performance. HubSpot is leveraged more effectively across campaigns and automation. Websites and landing pages are optimized to increase engagement and conversions. Social media efforts support measurable business objectives rather than simply maintaining a posting cadence.