Fractional Growth Marketer for Consumer Health Startup

Fractional Growth Marketer for Consumer Health Startup: Fractional Growth Marketer — Meta Ads + Conversion Funnel | Consumer Health / Wellness ResetRx is an early-stage consumer healthspan platform helping adults turn health data into simple, personalized actions that improve measurable outcomes over time. www.ResetRx.life We are looking for a hands-on fractional growth marketer for an initial 60-day engagement. This is not primarily a social media or content creation role. Our #1 priority is establishing and optimizing a repeatable customer acquisition funnel using Meta advertising. Priorities 1. Meta Ads — Primary Focus Audit or establish Meta Ads Manager, Pixel/CAPI and conversion tracking Develop campaign structure, audiences and retargeting Create and test multiple messaging/creative concepts Monitor campaigns and optimize weekly Identify winning messages, audiences and creative Track CAC, CPL, conversion rate and other key funnel metrics 2. Website + Email Conversion Review ResetRx.life conversion funnel Evaluate signup, lead capture and abandonment points Review our existing email nurture/drip sequence Recommend and implement improvements to messaging, sequencing and CTAs Help convert leads into paying members 3. Organic Content Ecosystem Review how our blog, Instagram, LinkedIn newsletter and email content work together Identify the content themes most likely to support acquisition Recommend how core ideas should be repurposed across channels rather than creating separate content strategies for each platform Ideal Background We are especially interested in someone who has personally managed paid acquisition for: Consumer health Wellness Fitness Longevity Telehealth Digital health Subscription businesses Other high-consideration consumer products We need someone who can both think strategically and personally execute the work. Strong copy and creative judgment are important. We already have our core positioning and brand direction; we need someone who can translate that into compelling acquisition campaigns. Engagement Initial term: 60 days Approximately 8–12 hours/week Target rate: $40–$65/hour, depending on experience Potential for ongoing work if we establish a productive acquisition model Founder will be directly involved and available for rapid decisions and approvals What Success Looks Like After 60 Days We want to know: Which Meta audiences convert best Which messages and creative concepts generate the strongest response Cost per qualified lead Customer acquisition cost Landing-page conversion rate Email nurture conversion Where prospects drop out of the funnel Which content themes create the strongest consumer interest What we should scale over the following 90 days Please Include With Your Application Please answer these five questions: Describe one consumer Meta campaign you personally managed. What was the product, approximate monthly ad spend, CPA/CAC and result? Have you worked in health, wellness, fitness, telehealth or another behavior-change category? Please provide examples. Please send 2–3 examples of Meta ads or landing pages you personally helped create or optimize. Tell us about one instance where you improved conversion after the ad click — landing page, email nurture, checkout or onboarding. After spending 10 minutes reviewing ResetRx.life, what are the first two things you would want to test? Please begin your application with the words “RESET GROWTH” so we know you have read the complete posting.