Fractional Marketing Consultant | Construction Industry | Ongoing Monthly Engagement

Description About Lowen Construction Lowen Construction is a growing commercial general contractor specializing in multifamily, senior living, commercial, and renovation projects throughout the Midwest. We are built around radical transparency, strong relationships, and an owner-first approach to construction. As our company continues to grow, we are looking for a long-term marketing partner who can become an extension of our leadership team. This is not simply a social media management role. We are looking for someone who enjoys building brands, telling authentic stories, and helping professional service companies grow. Initially, this will be an ongoing engagement of approximately 10 to 15 hours per month with the opportunity to expand over time. Responsibilities Website Keep our website current by adding projects, team members, news, and service offerings. Help manage our transition from Lowen Companies to Lowen Construction. Recommend improvements to website organization, user experience, and SEO. Content & Communications Create LinkedIn content for both our company and executive leadership. Write project spotlights, employee features, company updates, and recruiting content. Help establish a consistent voice across all marketing communications. Marketing & Design Design capability statements, project sheets, proposal graphics, presentations, and other marketing collateral. Maintain consistent branding across all digital and print materials. Assist with occasional marketing campaigns, event materials, and recruiting initiatives. Strategy Bring ideas, not just execution. Identify opportunities to better communicate our work, culture, and expertise. Help us continue building a professional, recognizable brand as the company grows. Qualifications We're looking for someone who has: Experience marketing professional service businesses, preferably in construction, commercial real estate, architecture, engineering, or development. Strong writing and storytelling abilities. Experience managing websites (WordPress, Webflow, or similar platforms). Graphic design experience using Adobe Creative Suite, Canva, or similar software. Experience creating engaging LinkedIn content. Excellent communication skills and attention to detail. The ability to work independently while collaborating closely with leadership. What Success Looks Like Six months from now, success would look like: Our website accurately reflects who we are and the projects we're delivering. Our LinkedIn presence consistently showcases our people, expertise, and culture. Our marketing materials have a polished, professional appearance. Leadership spends less time creating marketing content because there is a repeatable process in place. Our brand continues to evolve in a way that reflects the quality of our work. To Apply Please include the following with your proposal: A brief introduction about yourself. Examples of websites or brands you've helped manage. Examples of LinkedIn or content marketing you've created. Your hourly rate and general monthly availability. Your portfolio or work samples. If you joined our team next month, what would be the first three things you would do?