Freelance Creative Director (Hands-On Design), Premium Furniture Brand

We are a premium outdoor furniture brand based in Miami. We sell to a specific customer in the Southeast US, and we have a clear point of view on how the brand should look and feel. I'm the founder, and I'm looking for a hands-on designer to work with me directly on the look of the brand across the website and social. The foundation is solid. I need someone with real taste who can push it further and get the details right: type, spacing, layout, and the overall feel. This is hands-on design work, not direction alone. Day to day it looks like weighing in with a point of view, mocking up two or three versions so we can compare styles, building on existing Figma files, and creating new designs in Figma or Adobe. Site implementation is handled separately, so your focus stays on the design itself. The work is tactical and fast-moving. You synthesize ideas quickly, show them for review, and iterate. This is a long-term, ad-hoc relationship rather than fixed hours. The right person has done hands-on design for premium or lifestyle brands and can adapt to a brand's needs rather than applying one signature style to everything. To apply, share two or three projects that look genuinely different from each other and that you're proud of, with a short note on what you designed in each.