Freelance PR Product Seeding Specialist

We are a growing PR agency seeking an experienced freelance PR Product Seeding Specialist to support a portfolio of consumer brand clients. This is a specialized earned media role focused exclusively on strategic product seeding and organic gifting. We are looking for someone with a proven track record of identifying and securing qualified gifting opportunities that put client products in the hands of relevant journalists, editors, producers, freelancers, influencers, celebrities and tastemakers with the potential to generate meaningful earned media coverage and organic brand visibility. This role does not include traditional media pitching or paid influencer campaign management. The ideal candidate brings deep PR agency experience, established relationships with media and industry contacts who regularly engage with product gifting, and a strong understanding of how successful product seeding programs are built, managed and optimized. Key Responsibilities: -Develop and execute strategic product seeding across consumer brand clients, aligning recommendations with each client's priorities and PR objectives. -Identify and secure targeted product seeding opportunities with relevant journalists, editors, producers, freelancers, influencers, celebrities and tastemakers. -Conduct targeted outreach to confirm interest and secure qualified gifting opportunities and recipient information. -Leverage established media and industry relationships while continuously researching and developing new product seeding opportunities across client categories. -Build, maintain and continuously evolve targeted gifting lists and contacts. -Develop strategic product seeding recommendations around launches, seasonal opportunities, editorial moments and other relevant brand milestones. -Monitor gifting activity and resulting earned media coverage, organic social exposure and other relevant outcomes. -Advise the agency on product seeding best practices and opportunities to streamline and scale gifting programs. -Provide recommendations on fulfillment partners, gifting platforms, third-party logistics providers and other outsourcing solutions as needed. -Bring creative ideas and best practices for PR mailers, gifting concepts and PR boxes designed to increase recipient engagement and earned visibility. -Collaborate closely with the agency team to manage and coordinate product fulfillment and shipping logistics Ideal Experience: -Previous PR agency experience required. -Proven experience executing product seeding and media gifting programs for consumer brands. -Demonstrated success securing gifting opportunities that have resulted in earned media coverage, organic social exposure and other meaningful brand visibility. -Established relationships with journalists, editors, producers, freelancers, influencers, celebrities and other tastemakers who regularly engage with product gifting and seeding opportunities. -Experience working with consumer brands and consumer packaged goods; experience with consumer-facing service brands is a plus. -Access to an existing media or contact database and a demonstrated ability to independently identify, research and secure new leads. -Familiarity with fulfillment partners, gifting platforms, third-party logistics providers and scalable product seeding workflows. -Experience contributing to creative PR mailer, gifting or PR box concepts is highly preferred. -Highly organized, proactive and comfortable working across multiple client accounts.