Google Ads, GA4, Tag Manager & LinkedIn Ads Specialist for Niche Biotech Company

We are seeking an experienced digital advertising and analytics specialist to support paid search, paid social, tracking, and performance reporting for a biotechnology company with highly specialized products and services. This is not a high-volume consumer campaign. We need someone who understands, or can quickly learn, complex B2B scientific/technical markets where audience quality matters more than traffic volume. Direct experience in biotech, life sciences, pharma, medtech, diagnostics, lab products, CRO/CDMO, or scientific equipment is strongly preferred. Experience in another complex niche B2B industry may also be a good fit if you can demonstrate strategic thinking, technical fluency, and careful campaign management. Core areas of support may include: • Google Ads campaign review, optimization, and buildout • Keyword strategy for complex, low-volume, high-intent search terms • Search campaign structure, match type strategy, negative keyword management, and ad copy refinement • Google Tag Manager setup, testing, and troubleshooting • GA4 conversion tracking and reporting validation • LinkedIn Ads setup and optimization, including thought leader ads, sponsored posts, retargeting, and niche audience targeting • Landing page and conversion path recommendations • Performance reporting that explains what the data actually means and provides recommendations for next steps The ideal consultant will have: • Proven experience managing Google Ads for B2B, technical, scientific, or niche professional audiences • Strong working knowledge of Google Tag Manager, GA4, and conversion tracking • Experience with LinkedIn Ads for B2B lead generation, awareness, retargeting, or thought leadership campaigns • Ability to work with low search volume and highly specific buyer intent • Ability to distinguish between general traffic, qualified traffic, and commercially meaningful engagement • Comfort working with technical subject matter and scientific terminology • A strategic mindset, with the ability to recommend improvements rather than simply execute tasks • Clear communication and practical reporting • Willingness to work as a white-label or behind-the-scenes partner to our marketing consultancy Important considerations: We are looking for a collaborative specialist, not a full-service agency. This role would support an existing marketing consultant who manages the client relationship, strategy, content, and overall direction. The right person will be comfortable operating as a trusted execution and technical strategy partner. Please include the following in your response: 1. Relevant experience with biotech, life science, scientific, healthcare, technical B2B, or other complex niche industries 2. Examples of Google Ads and/or LinkedIn Ads campaigns you have managed for specialized audiences 3. Your experience with GA4 and Google Tag Manager, especially conversion tracking setup and troubleshooting 4. How you approach campaigns where search volume is low but lead quality is critical 5. Whether you are comfortable working white-label or behind the scenes 6. Your hourly rate or preferred project structure Initial work may begin with an audit of the current Google Ads, GA4, GTM, and LinkedIn Ads setup, followed by recommendations and ongoing optimization support.