Google Ads & Local Lead Generation Specialist

Project Length: 1–3 months (Pilot Project) Location: Remote (Must be based in the Miami area) Type: Freelance / Contract VCREATIVE Miami is a boutique creative agency specializing in brand design, content production and social marketing for growing businesses. We're looking for an experienced Miami-based Google Ads specialist to help us test and validate Google Ads as a lead generation channel. Project Goal: Plan, launch, and optimize a Google Ads campaign focused on generating qualified local leads for: ~ Brand Design ~ Content Production ~ Social Marketing This is a short-term test project with the potential for an ongoing partnership if successful. Responsibilities: ~ Develop a Google Ads strategy and campaign structure ~ Conduct keyword research and set up Search campaigns ~ Optimize targeting, bidding, and negative keywords ~ Configure conversion tracking (GA4/Google Tag Manager preferred) ~ Review our landing pages and recommend conversion improvements ~ Optimize our Google Business Profile ~ Provide a simple monthly performance report with recommendations Qualifications: ~ 3+ years managing Google Ads for service-based businesses or marketing agencies ~ Proven experience generating qualified local leads for businesses in the Miami market ~ Strong understanding of conversion tracking and Google Analytics ~ Experience optimizing campaigns based on lead quality, not just traffic ~ Excellent communication and a proactive approach Success Metrics ~ Launch campaigns within the first two weeks ~ Generate qualified discovery calls ~ Improve campaign performance throughout the project ~ Provide a recommendation on whether Google Ads is a viable long-term channel for VCREATIVE Miami To Apply Please include: 1. Tell us briefly about yourself and your experience managing Google Ads for service-based businesses or marketing agencies 2. Are you currently based in the Miami, Florida? 3. How many years of Google Ads experience do you have? 4. Please share 2–3 relevant campaigns or case studies of Google Ads campaigns you've managed 5. What is your pricing for this 1–3 month pilot project? 6. Please include any website, LinkedIn profile, or portfolio you'd like us to review