Google Ads & GA4: Fix Broken Tracking + Build Optimization Strategy

The Situation: I recently launched a Google Ads campaign driving traffic to a free music production sample pack (lead magnet). I am spending money, but my conversion data is incredibly muddy and I suspects my tracking setup is fundamentally broken (e.g., GA4 shows "Paid Search" with 20 sessions but 54 key events). I need an expert to do two things before I scale: Diagnose and fix my conversion tracking. Optimize my actual Google Ads strategy so I stop wasting ad spend and scale my sample pack downloads efficiently. What I Need (Scope of Work): Phase 1: Tracking Diagnosis & Fixes Complete audit of Google Tag Manager, GA4, and Google Ads tags to figure out why conversions are over-counting and why paid traffic is bleeding into "Direct." Verify location settings (I suspect I am accidentally leaking budget to international traffic). Phase 2: Google Ads Optimization Strategy Keyword & Match Type Cleanup: Review my target keywords. Tell me exactly which broad match keywords are wasting money and what negative keywords I need to add immediately. Ad Copy & Asset Optimization: Evaluate my headlines, descriptions, and assets to improve my click-through rate (CTR). Bidding Realignment: Recommend the correct bidding strategy once our tracking data is clean, ensuring Google's AI optimizes for actual downloads. Deliverables: The Audit & Action Plan: A concise, prioritized list of technical tracking fixes and immediate ad optimization changes. 7-10 pages Call 1 (1 Hour): Walk me through the tracking issues and the new ad optimization strategy. Call 2 (1 Hour): Implementation Walkthrough. You will guide me over screen-share so I can implement the tracking fixes and ad optimizations myself. I want to learn my own account. What I am Looking For: Google Ads & GA4 specialists with a heavy focus on lead-generation / digital product funnels. A mix of a technical tracker and a sharp growth marketer—someone who understands data layers but also knows how to write high-converting ads and structure search campaigns. Great communication skills. You must be able to explain why a keyword or setting isn't working in plain English. What I am NOT Looking For: Agencies or full-time account managers. This is a fixed-scope audit + optimization blueprint. Project Details: Timeline: 5–7 days from start to completion.