Google Shopping Ads Expert for eCommerce (Multi-Category Setup & Optimization)

We are looking for an experienced Google Ads and Google Merchant Center specialist to help optimize and scale our eCommerce advertising performance. Our store includes multiple categories such as: •⁠ ⁠Mobiles & Accessories •⁠ ⁠Electronics •⁠ ⁠Perfumes •⁠ ⁠Large Appliances •⁠ ⁠Small Appliances •⁠ ⁠Air Conditioners (AC) •⁠ ⁠TVs Scope of Work: - Audit and Optimize Google Merchant Center - Review and fix any issues within Google Merchant Center. - Audit and optimize existing product feeds (XML feeds). - Ensure product categories, attributes, titles, images, and feed structure follow Google Shopping best - practices. - Conversion Tracking Setup - Work closely with our developer to implement and verify conversion tracking. - Ensure accurate tracking for purchases, revenue, and key customer actions. - Validate Google Ads, GA4, google tag manager and Merchant Center integrations. - Google Ads Restructuring & Campaign Setup - Audit existing Shopping and Performance Max campaigns. - Restructure cyrrent campaign architecture to category-level structure - Create new campaigns based on product categories and business objectives. - Ensure proper product categorization, titles, attributes, and images - Define bidding strategies and ROAS targets by category. Our Product Categories 1- Mobile Phones & Accessories 2- Electronics(laptops, tablets, gaming(PS4)) 3-Perfumes 4- TVs 5-Air Conditioners 6-Large Appliances 7-Small Appliances Requirements: •⁠ ⁠Proven experience managing Google Shopping Ads for eCommerce •⁠ ⁠Strong knowledge of Merchant Center feeds & optimization •⁠ ⁠Experience handling multi-category stores •⁠ ⁠Ability to improve ROAS and campaign structure •⁠ ⁠Familiar with markets in GCC Deliverables: •⁠ ⁠Clear campaign structure by category •⁠ ⁠Optimized product feed setup •⁠ ⁠ROAS strategy per category •⁠ ⁠Actionable recommendations + implementation support Nice to Have: •⁠ ⁠Experience with high SKU catalogs •⁠ ⁠Experience in electronics or perfume industry •⁠ ⁠Knowledge of feed tools (DataFeedWatch, etc.) How to Apply: Please include: •⁠ ⁠Examples of similar projects •⁠ ⁠Results achieved (ROAS, CPA improvements) •⁠ ⁠Your approach to structuring Shopping campaigns for multi-category stores