Growth Marketer

Growth marketer to set up (and explain) our app's beta-tester funnel — Klaviyo, landing page, tracking We are an edtech launching a beta. An agency runs our ads and drops emails into Klaviyo. We are setting up ads that get people to sign up to a newsletter, as well as ads that get people to sign up to our waitlist. We are also working on a reddit channel. A developer handles the app. We need someone to build the bit in the middle, and walk us through the choices first. Two jobs in one: Show us the options. For each piece, lay out 2–3 approaches with trade-offs and a recommendation. We decide together. Then build it. What you will set up: Beta-signup landing page, wired to Klaviyo Klaviyo flows: a welcome series + a sequence that turns subscribers into testers One UTM / naming convention, aligned with the agency GA4 + a simple dashboard, measured down to cost-per-tester (not just cost-per-signup) Beta ops: screening form, per-channel tracking codes, tester comms Must-haves: Hands-on Klaviyo (required) Comfortable with GA4, UTMs, and a dashboard tool You've built full funnels yourself, not just advised on them You can explain your work to non-marketers Bonus: consumer apps, beta launches, or a parent / family audience Not included (handled by others): ad management and creative, in-app developer work. To apply: in 2–3 sentences, tell me how you would trace a beta tester who installs the app back to the exact ad or post that brought them in. Generic pitches that skip this will be passed over. Tell me how long you think you would need for this kind of work, and give examples of similar work.