Growth Marketing Specialist

About ProviderNow ProviderNow is the healthcare platform you've always wished existed—and will actually use. We're redefining how people access healthcare by making high-quality care simple, transparent, and affordable. Rather than replacing insurance, ProviderNow helps individuals, families, employers, and organizations access quality healthcare without the complexity and limitations of traditional insurance. Our platform offers nationwide virtual care, transparent pricing, affordable pharmacy solutions, and an AI-powered healthcare guide that helps members navigate their healthcare journey with confidence. We're looking for someone who loves moving fast, learning quickly, and helping build a modern healthcare company from the ground up. Your Opportunity: hourly rate with incentives monthly based on company goals. ProviderNow is seeking a Growth Marketing Specialist to help execute and optimize our direct-to-consumer marketing efforts. This is a highly execution-focused role. You'll work closely with our Marketing Director and CEO to launch campaigns, analyze results, improve performance, and continuously test new ideas. We're a startup, and momentum matters. Every day counts. We're looking for someone who takes ownership, communicates proactively, closes the loop on every task, and thrives in an environment where priorities move quickly. If you're energized by learning, executing, and making an immediate impact, you'll fit right in. What You'll Do Design and build high-quality email campaigns using Mailchimp, Canva, and related marketing tools. Create, schedule, and optimize email and SMS marketing campaigns. Analyze campaign performance using open rates, click-through rates, conversion rates, heat maps, and other engagement metrics. Continuously improve campaign performance through testing, experimentation, and data-driven iteration. Support organic and paid social media initiatives across multiple platforms. Help scale ProviderNow's digital presence through content distribution, community engagement, and social publishing tools. Research how consumers search for affordable healthcare services, identify emerging trends, and recommend new opportunities to increase awareness, engagement, and conversions. Develop a deep understanding of ProviderNow's services and translate complex healthcare topics into simple, compelling marketing messages. Build repeatable marketing processes and improve operational efficiency. Continuously evaluate emerging marketing tools, AI solutions, automation platforms, and digital growth strategies that can help ProviderNow scale more effectively. Support the Marketing Director with campaign execution, research, reporting, content creation, and other marketing initiatives. Help ensure projects move quickly from idea to execution while maintaining a high standard of quality. What We're Looking For The ideal candidate has: Experience using Mailchimp to build, automate, segment, and optimize email and SMS campaigns. Strong Canva design skills and an eye for clean, effective marketing creative. Experience analyzing campaign performance using open rates, click-through rates, conversions, engagement metrics, heat maps, and other marketing analytics to continuously improve results. Experience using marketing automation, scheduling, publishing, and analytics platforms to efficiently manage and scale digital marketing initiatives. Experience supporting social media campaigns, community engagement, and content distribution across multiple platforms. Strong organizational skills with exceptional attention to detail. Excellent written communication skills. A bias toward action with the ability to execute quickly, adapt, and consistently follow through. The ability to quickly develop expertise in new products, industries, customer behaviors, and market opportunities. Comfort working in a fast-paced startup environment where priorities evolve rapidly and every contribution matters. Bonus Qualifications Experience with any of the following is a plus: Healthcare or wellness marketing GA4 or other analytics platforms SEO and keyword research Social listening and audience research A/B testing Landing page optimization Marketing automation AI-assisted content creation Basic HTML for email marketing Meta, LinkedIn, Reddit, TikTok, Instagram, or X campaign management What Success Looks Like Within your first six months, you'll: Help increase engagement across our marketing channels. Continuously improve email and SMS performance through testing and optimization. Build repeatable marketing processes that improve execution speed. Become a trusted operational partner to the Marketing Director. Help ProviderNow reach more people who need affordable healthcare. Opportunity for Growth As ProviderNow grows, this role has the opportunity to evolve into a full-time position with expanded responsibilities. We believe in investing in high performers and promoting from within whenever possible. We're looking for someone who wants to grow with the company and help build a world-class marketing organization. Why Join ProviderNow? You'll have the opportunity to make an immediate impact while working directly with experienced leadership in a fast-growing healthcare company. If you're energized by building, testing, learning, and improving every day, we'd love to meet you.