Growth Marketing & SEO Specialist

Growth Marketing & SEO Specialist SEO | Content | AI Search | Email Marketing | Partnerships About CapTrack CapTrack helps TikTok Shop sellers identify discrepancies and recover money they may be owed due to missing reimbursements, inventory issues, returns, fees, and other marketplace discrepancies. As we continue to grow, we are looking for an experienced freelance Growth Marketing & SEO Specialist who can help us strengthen our organic presence, increase brand visibility, and generate qualified leads. This is not just a traditional SEO role. We are looking for someone who can think strategically about how SEO, content, AI search, email, partnerships, and community visibility can work together to grow the business. What You Will Help Us With SEO & Content Strategy Research high-intent keywords and questions related to TikTok Shop sellers, reimbursements, payouts, fees, inventory discrepancies, and seller profitability. Identify content opportunities based on search intent and competitor research. Develop and optimize blog posts, landing pages, FAQs, and other educational content. Improve on-page SEO and recommend technical SEO improvements where needed. Help build a content strategy that attracts qualified TikTok Shop sellers—not just website traffic. AI Search / GEO / AEO Help improve CapTrack's visibility across AI-powered search and answer platforms. Identify opportunities for CapTrack to be referenced when users search or ask questions related to TikTok Shop reimbursements and seller profitability. Optimize website content so it is clear, authoritative, structured, and easy for both traditional search engines and AI systems to understand. Monitor CapTrack's visibility for relevant AI-search queries and recommend improvements. Email Marketing Help create lead-nurture sequences for sellers who request an audit, attend a webinar, meet CapTrack at an event, or join our email list. Develop educational email content that builds trust and moves qualified leads toward requesting an audit or booking a conversation. Recommend segmentation and automation opportunities. Webinars & Partnerships Identify relevant webinars, podcasts, e-commerce communities, TikTok Shop agencies, industry events, and potential strategic partners. Help create outreach strategies to secure opportunities for CapTrack's founders to share their expertise. Find ways to turn webinars, partnerships, and events into reusable marketing content and lead-generation opportunities. Community & Brand Visibility Identify relevant conversations and communities, including Reddit, where TikTok Shop sellers are discussing reimbursement, payout, fee, and profitability issues. Recommend a helpful, non-spam approach to participating in these communities. Identify opportunities to strengthen CapTrack's credibility through case studies, testimonials, event content, third-party mentions, and social proof. What We're Looking For We are looking for someone who: Has proven experience in SEO and organic growth. Understands content strategy and search intent. Has experience or strong knowledge of AI search optimization (GEO/AEO). Can connect marketing activities to leads and business results—not just rankings and traffic. Has experience with B2B SaaS, e-commerce, marketplaces, fintech, or similar industries. Understands email marketing and lead nurturing. Is comfortable researching competitors and identifying growth opportunities. Can work independently and communicate recommendations clearly. Is analytical, proactive, and willing to test new ideas. Experience with TikTok Shop, Amazon sellers, e-commerce reimbursement, marketplace reconciliation, or seller tools would be a strong plus. Initial 90-Day Focus We would like to begin with an approximately 90-day freelance engagement. During this period, we expect the specialist to help us: Audit our current SEO, content, and organic presence. Identify our highest-value keywords and customer pain points. Analyze competitors and identify opportunities to differentiate CapTrack. Develop an SEO and content roadmap. Improve our visibility in traditional and AI-powered search. Launch or improve an email nurture strategy. Identify webinar, podcast, partnership, and community opportunities. Recommend website improvements related to conversion and social proof. Establish KPIs and measure which channels are generating qualified leads. At the end of the initial engagement, we will evaluate results and determine the next phase of the relationship. To Apply Please send us: A short introduction about your experience. 2–3 examples of SEO or organic growth projects you've worked on. Any experience you have with AI search/GEO/AEO. Experience with B2B SaaS, e-commerce, marketplaces, or similar businesses. An example of a project where your work generated leads or measurable business results. Your availability and preferred pricing structure. A brief explanation of what you would prioritize during your first 30 days with CapTrack. Please also include the tools you typically use for SEO, analytics, AI visibility, email marketing, and competitor research. We are especially interested in someone who can look at the bigger picture, identify opportunities, and help us build a sustainable organic growth strategy—not simply execute a checklist.