Healthcare Paid Media Specialist (Meta + LinkedIn)

We're looking for an experienced paid media strategist to help us launch a healthcare professional (HCP) acquisition campaign. Our client has licensed a database of approximately 30,000 verified healthcare provider email addresses from a third-party healthcare data provider. These email addresses will be matched into advertising platforms such as Meta and LinkedIn to target verified healthcare professionals with paid social advertising. The objective is to drive qualified HCPs to a landing page where they'll opt into a healthcare program. We're looking for someone who has experience with healthcare advertising, customer list audience onboarding, and physician/HCP targeting—not just standard Meta advertising. Responsibilities - Advise on campaign architecture - Build audience strategy - Assist with onboarding customer email audiences - Recommend platform mix (Meta, LinkedIn, etc.) - Set up conversion tracking - Advise on audience suppression after conversion - Review reporting methodology - Recommend optimization strategy - Help identify any compliance or privacy considerations