High-End Orthopedic Surgeon Website + SEO & Patient Conversion Funnels

I am a fellowship-trained foot & ankle reconstructive surgeon practicing within a prominent orthopedic group, and I am looking for an experienced designer/developer to build DrDanielPerez.com as a high-end personal surgical authority website. PRIMARY GOAL: SURGICAL AUTHORITY & PERSONAL BRAND The website should first and foremost establish me as an authority in advanced foot & ankle surgery and reconstruction. This should NOT look or feel like a typical podiatry, wellness, supplement, or generic medical-office website. The visual positioning should be closer to a sophisticated orthopedic institute / prominent orthopedic surgeon website. Major areas of expertise to feature include: * Complex foot & ankle reconstruction * Total ankle replacement * Minimally invasive foot & ankle surgery * Bunion and forefoot reconstruction * Hammertoe and complex forefoot surgery * Flatfoot and cavus reconstruction * Complex deformity correction * Revision and failed foot/ankle surgery * Nonunion/malunion reconstruction * Achilles and tendon reconstruction * Sports injuries * Foot & ankle trauma * Limb preservation * Patient-specific/custom surgical planning and technology I also want the website to highlight my professional background, surgical teaching, innovation, industry/device-development work, and other credentials to build a strong personal brand. SECOND GOAL: PATIENT EDUCATION + SEO I want the site structured from the beginning to become a substantial educational resource. Eventually it may contain 50–100+ condition, procedure, comparison, FAQ and recovery articles. Examples: * Bunion surgery * Minimally invasive bunion surgery * Total ankle replacement vs. ankle fusion * Ankle arthritis * Failed bunion surgery * Revision foot/ankle surgery * Achilles reconstruction * Best shoes for ankle arthritis * Best shoes after bunion surgery * Postoperative swelling * Foot/ankle surgical recovery The architecture/CMS therefore needs to be highly scalable and optimized for technical/on-page SEO. THIRD GOAL: PATIENT FUNNELS I don’t want this to be merely an online brochure. Content should intelligently guide visitors through pathways such as: Google/Search → Condition or Procedure Page → Education → Appropriate Treatment Options → Request Appointment / Second Opinion and, when appropriate: Educational Content → Recovery Resources → Recommended Products/Protocols The goal is to generate qualified patients while also creating long-term organic search traffic. FOURTH GOAL: RECOVERY & PERFORMANCE I want a separate, professionally presented Recovery & Performance section. This should be secondary to the surgical brand and should NOT make the main website look like an affiliate store. It may eventually include physician-curated recommendations for: * Fullscript supplement protocols * Footwear (HOKA, New Balance, ASICS, Brooks, OOFOS, etc.) * OTC orthotics/insoles * Bracing and compression * Knee scooters and postoperative equipment * Recovery technology * Red-light/photobiomodulation devices * Nutrition and supplementation * Bone and tendon health * Sports recovery/performance products * Other evidence-based recovery/biohacking technology Some recommendations will use affiliate/referral links. I want this designed so that useful clinical/educational content naturally feeds into relevant recovery resources without compromising the credibility of the surgical site. POTENTIAL FUTURE FEATURES The architecture should allow us to add features such as: * Interactive shoe finder * “Find the right treatment” questionnaire * Condition-specific recovery protocols * Email capture and automated educational sequences * Downloadable patient guides * Digital products * Affiliate tracking * Videos * Before/after imaging and surgical cases * Physician referral/second-opinion pathways These do not necessarily all need to be built in Phase 1. PHASE 1 / MVP I am looking for someone who can help determine the best initial version rather than trying to build 100 pages immediately. I anticipate approximately 10–15 core pages/templates initially, including: * Homepage * About Dr. Perez * Conditions hub * Surgery/procedures hub * Complex Reconstruction & Revision * Minimally Invasive Surgery * Total Ankle Replacement * Bunion/Forefoot Reconstruction * Achilles/Tendon Surgery * Ankle Arthritis * Sports/Trauma * Patient Education * Recovery & Performance * Recommended Products/Resources * Contact / Request Appointment The system should then make it easy to add additional condition/procedure/SEO pages without redesigning the site. TECHNICAL REQUIREMENTS * Premium, modern UX/UI * Excellent mobile experience * Fast load times/Core Web Vitals * SEO-friendly site architecture * Structured data/schema where appropriate * Scalable CMS * Analytics and conversion tracking * Affiliate-link capability * Fullscript linking/integration * Email capture/automation capability * Easy for us to update/add content later * HIPAA-conscious architecture; ordinary marketing forms should not collect PHI * Appropriate affiliate disclosures and clear separation between medical education and commercial recommendations I am currently considering WordPress vs. Webflow and would like the developer’s recommendation based on this long-term strategy. WHEN APPLYING, PLEASE ANSWER: 1. Would you recommend WordPress or Webflow for this project, and why? 2. Please provide 2–3 examples of your work most relevant to this project, especially healthcare, physician, high-authority personal-brand, SEO/content, or conversion-focused websites. 3. Can you handle strategy/UX, design, development, technical SEO structure and funnel architecture yourself? If not, what additional expertise would be needed? 4. How would you approach the Phase 1 MVP? 5. What would your estimated timeline be? 6. What would you propose as a fixed-price scope for Phase 1? The posted budget is a starting estimate, not a predetermined final contract price. I am interested in the right scope and developer and will determine the final fixed price after discussing the project. I have several physician/orthopedic websites that demonstrate individual elements I like and can provide those references to shortlisted candidates.