Influencer and UGC Coordinator for E-commerce Brands

Influencer & UGC Campaign Coordinator (Long-Term Freelance) Specializing in Category-Specific Creator Outreach, Negotiation & Multi-Platform Commission StructuresRole OverviewWe are seeking a highly organized, results-driven Influencer and UGC Coordinator to run end-to-end influencer campaigns for e-commerce consumer goods brands. This is not a basic outreach role—you will own the full cycle of identifying, vetting, negotiating, contracting, and managing creators on TikTok, Instagram, and Amazon, with a strong emphasis on content-only deals and performance-based commission payout structures.You will act as the primary point of contact and negotiator on behalf of both our agency and the client. The ideal candidate has deep experience managing high-volume creator pipelines, verifying content quality, tracking usage rights, and using professional management tools to keep campaigns running smoothly. This is a long-term freelance position requiring consistent availability during US business hours, daily responsiveness in Slack, and fluent English.Core Responsibilities & Deliverables1. Strategic Creator Identification & Vetting Identify and rigorously vet category-specific influencers and UGC creators on Instagram and TikTok (and Amazon Creators where relevant) who align with the brand’s target audience, aesthetic, and performance goals. Assess engagement quality, audience demographics, past brand collaborations, and content style to ensure only high-potential partners move forward. 2. Outreach, Negotiation & Contract Management Handle all initial outreach, persistent follow-ups, and ongoing creator communication. Negotiate content-only deals on behalf of the agency and client, with a primary focus on structuring commission-based payout models across TikTok, Instagram, and Amazon (e.g., affiliate commissions, performance bonuses, hybrid fixed + commission terms). Draft, revise, and finalize terms covering deliverables, usage rights, exclusivity, payment schedules, and performance metrics. Manage the full negotiation cycle through to signed agreements. 3. Campaign Logistics & Product Coordination Build clear, platform-specific creative briefs and assign products for each activation. Coordinate product shipments, track delivery status, and resolve any logistics issues promptly. Ensure creators receive products on time and understand all content requirements and deadlines. 4. Content Verification, Tracking & Organization Use professional management tools (e.g., influencer platforms, project management software, shared drives) to track every stage of the campaign. Verify all submitted content against briefs for quality, brand guidelines, disclosures, and platform compliance. Maintain detailed spreadsheets tracking content submissions, deadlines, usage rights, posting status, and performance data. Organize all incoming UGC into a clean, searchable folder system for easy client access and future reuse. 5. Performance Reporting & Optimization Monitor and report on campaign performance, highlighting top-performing creators and content. Provide regular updates on engagement, reach, conversions (where trackable via Amazon or affiliate links), and ROI insights. Recommend optimizations and identify creators for ongoing or expanded partnerships. 6. Daily Communication & Process Management Maintain clear, proactive communication with the internal team and clients via Slack (same-day responsiveness expected during US hours). Keep all stakeholders aligned on status, blockers, and next steps. Ideal Candidate ProfileProven experience running influencer/UGC campaigns for e-commerce or consumer goods brands, including direct negotiation of commission/affiliate structures on TikTok, Instagram, and Amazon. Extensive hands-on experience with influencer management tools and platforms for outreach, content verification, tracking, and reporting. Strong negotiation skills with a track record of securing favorable content-only and performance-based deals. Exceptional organizational skills—able to manage multiple concurrent creator pipelines without dropping details. Excellent written and verbal English communication; highly responsive and professional. Comfortable working independently as a long-term freelancer while collaborating tightly with a remote team during US hours. Detail-oriented with systems for spreadsheets, file organization, and deadline tracking. What Success Looks LikeHigh response and conversion rates from outreach. Clean, on-time content delivery with verified quality and proper rights. Well-structured commission deals that protect both client and creator interests while driving measurable results. Transparent reporting that clearly shows which creators and content drive the strongest performance. Smooth, low-friction campaign operations that scale across multiple brands. This role is ideal for someone who thrives on building creator relationships, negotiating win-win terms, and owning the operational details that turn influencer campaigns into reliable growth channels. If you have the experience and systems to deliver at this level, we look forward to discussing long-term collaboration.