Influencer Marketing Strategist – Aesthetics/Medical Device

Job Description: We're a creative agency working on an RFP response for a microneedling device client, and we need an influencer marketing strategist to help build out the influencer component of our proposal. This is a project-based engagement tied to a specific RFP deadline, with potential for ongoing work if the client is won. What you'll do: Develop a full influencer marketing strategy for a DTC microneedling device launch Identify and recommend specific influencers (micro, mid-tier, and/or macro depending on strategy) across relevant platforms Build out a proposed budget breakdown by tier, platform, and campaign phase Provide rationale for influencer selection tied to brand fit, audience demographics, and campaign goals Present strategy in a format we can incorporate directly into a client-facing RFP deck/document What we need from you: Proven experience in aesthetics, skincare, dermatology, or medical device influencer campaigns (this is non-negotiable — the regulatory and brand tone considerations in this space are different from general consumer products) Track record proposing and/or executing influencer strategies with real budget numbers, not just concepts Familiarity with influencer platforms/tools (e.g., CreatorIQ, Grin, Upfluence, or similar) for identifying and vetting talent Strong understanding of current influencer rate benchmarks across tiers Comfortable working within a tight RFP timeline Nice to have: Experience with DTC product launches Familiarity with FDA/regulatory-adjacent marketing considerations in aesthetics Deliverables: Written influencer strategy document Recommended influencer list with rationale (names, platforms, follower counts, estimated rates) Budget breakdown by tier/phase Available for 1-2 rounds of revision based on internal feedback