Instagram Community & Account Manager (Luxury Lifestyle & Experiences)
Worldwide
We are seeking an experienced Instagram Community & Account Manager to support the growth and day-to-day management of a premium lifestyle and experiences brand. This role is focused primarily on account management, community engagement, audience growth, and maintaining a consistent brand presence. Content creation is a secondary responsibility, as most photography, video assets, templates, and brand materials will be provided. Brand details will be shared with shortlisted candidates. Responsibilities * Manage the day-to-day operation of the Instagram account * Schedule and publish content using existing assets and approved templates * Write captions and adapt messaging for Instagram * Respond to comments, direct messages, and community interactions * Engage with relevant luxury, automotive, motorsport, travel, hospitality, lifestyle, and business accounts * Build relationships with industry partners, influencers, and complementary brands * Identify opportunities to increase visibility, engagement, and audience growth * Monitor account performance and provide monthly reporting * Maintain a premium, professional, and consistent brand presence Additional Responsibilities * Adapt existing assets into posts, Stories, and Reels * Make minor edits using Canva templates when required * Suggest content ideas based on audience engagement and platform trends Required Qualifications * Fluent written English with excellent grammar and communication skills * Previous experience managing Instagram accounts for luxury, hospitality, travel, automotive, motorsport, lifestyle, or premium brands * Strong understanding of Instagram community management and organic audience growth * Experience using Canva * Strong attention to detail * Ability to work independently and communicate proactively Preferred * Experience working with luxury brands or high-net-worth audiences * Experience with luxury travel, hospitality, automotive, motorsport, private events, or lifestyle brands * Basic understanding of Instagram analytics and reporting To Apply Please provide: 1. Links to Instagram accounts you have personally managed 2. A brief description of your responsibilities for each account 3. Examples of audience growth, engagement improvements, or community-building results you achieved 4. An estimate of how you typically divide your time between content creation and community management 5. A short introduction explaining why you are a good fit for this role Because this role involves communicating with followers, partners, and prospective clients, excellent written English is required.
- Less than 30 hrs/weekHourly
- 6+ monthsDuration
- ExpertExperience Level
$8.00
-
$10.00
Hourly- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:5 to 10
- Last viewed by client:4 weeks ago
- Interviewing:5
- Invites sent:1
- Unanswered invites:0
About the client
- JapanTokyo6:21 AM
- $11K total spent56 hires, 3 active
- 1,365 hours
- Sales & MarketingSmall company (2-9 people)
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by